SITI NORSYAKILA BT AHMAD ZAINI (4092008451)

ROSLIZA BT HASHIM (4092012431)

FAZREZAN ABD HAMID (4102005831)
RAJA A.RAHMAN (4102005591)
MOHAMED FAWZUL ALEEM SHAFEEULLA (4102007831)
Executive Summary
Introduction

K.A.M.I Oven Bakery is a start-up coffee and bakery retail

establishment located in seksyen 7,Shah Alam. K.A.M.I Oven
Bakery expects to catch the interest of a regular loyal
customer base with its broad variety of coffee and pastry
products.

The company plans to build a strong market position in the

city, due to the partners' industry experience and located near
residential area .

K.A.M.I Oven Bakery aims to offer its products at a

competitive price to meet the demand of the middle-to higher
-income local market area residents and students.
Mission

 aim to offer its products at a competitive price to meet

the demand of the middle-to higher-income local market
area residents and students.
 Provide healthy food and satisfied customer service

Key to success
 Providing the highest quality product with personal
customer service.
 Competitive pricing
 Marketing strategies
 COMPANY DESCRIPTION
 Name of company: K.A.M.I Oven Bakery
 Location: K.A.M .I OVEN BAKERY,
PUSAT KOMERSIAL SEKSYEN 7,
SECTION7, 40000 SHAH ALAM,
SELANGOR.
 Operation hour:9am-9pm
 Contact number: 010-2675543, 03-55856955
 Contact information: www.blogspot.com/kami_oven

 Located near with housing area, campus and university such as

Universiti Industry Selangor (UNiSEL), and UiTM.

 Have a high potential to become famous due to this reason.

Company Background
 K.A.M.I Oven is a new bakery specializing in gluten,
wheat and dairy free products.
 Starting capital by the investment of 5 partnership,
around RM100,000 and another RM60,000 from bank as
a 6 years loan.
 Has a strong and experience management team with
different background in business world.
 5 shareholders decided to venture into bakery business.
This is because it is our own passion and dreams. We
have gathered together in order to achieved our life long
dreams.
Company Ownership

 K.A.M.I Oven Bakery is incorporated in the state

of Shah Alam. It was organized by 5 people with
different backgrounds.

 Profits are distributed equally amongst

shareholder based on their share in the
company.

 Our business type is enterprise.

 Products and Services
 K.A.M .I OVEN BAKERY provides freshly prepared bakery and pastry
products at all times during business operations.
 K.A.M .I OVEN BAKERY offers a broad range of coffee and espresso
products.
 Provide Wi-Fi service.
 Our company will distribute the product to premises like Unisel’s
and UITM’s Cafe’, hotels, and hypermarkets.
 The customers can make their own sandwich at our bakery.So they
can choose what they want to add in the sandwich.
 Provide relaxing atmosphere and reading material to the customer
 MARKET ANALYSIS
 K.A.M.I Oven Bakery focus is on meeting the
demand of a regular local resident, students and
employees customer base .

 Promote our products through internet, advertising

in newspaper, television and also distribute flyers in
housing.

 Our products have potential to develop. Nowadays,

in our busy society and the need of fast food and
nutritious is highly selective or choose. Our market
target will be successful.
Market Segmentation
Target Market Segment
Strategy
 Dominant target market:
i. a regular stream of students (UNiSEL, UiTM
students)
ii. local residents

 Personal and expedient customer service at a

competitive price is key to maintaining the
local market share of this target market.
  
Competitor and analysis
 Increasing profitability in the industry suggests that people are becoming
more dependent on fast food and specialty restaurants than they have ever
been.

 Examples of competitors: Dunkin Donut and Krispy Kreme,

 Competitors strength
 Well known
 High quality product
 High class atmosphere
 Competitors Weakness
 High Price
 No delivery service
 High service tax
 MARKETING PLAN
 Meeting customer needs
We will allow customers to take monthly surveys in exchange for discounts on
doughnuts and pastries. This will give insights into what customer’s desire and
create customer loyalty.

 Quality vs. Quantity

Malaysian on the go tend to compromise with respect to quality

 How we will sell: Word of mouth advertising .

Take the product to the consumers and let them sample the product to
help create brand awareness.

 Ability to penetrate market

We have unique cake design and special bread menu, enables to penetrate
market
Strategy and Implementation
Summary
1. Sales Strategy
Our strategy focuses on building a customer
base by providing good customer experience.
We would also like to work closely with local
residents, students.
Strategy and Implementation
Summary
2. Price
The product price is reasonable and suitable
with the quality and quantity of the product.
The price that we set could give back maximum
profit to us because of the minimum investment
which could produce commercialize products.
 Strategy and Implementation
Summary
3.  Promotion
To promote product distributed by our
company, we have come up with flyers about
the product to be given to the public.
We have decided this way of promotion
because it is more economic and the
percentages to attract customers are high.
 Strategy and Implementation
Summary
4. Distribution
  Our company will distribute the product to
premises like Cafe’, hotels, and hypermarkets.
Our company distributes the products by our
very own delivery through van.
 Strategy and Implementation
Summary
5. Product
Yeast allergies are common, so K.A.M.I Oven
Bakery offers a menu of yeast free breads.
Egg free breads, muffins, and pastries are
offered for vegans.
Lastly, dairy free muffins and pastries are
offered.
COMPANY STRUCTURE
Company Shareholder Information
i. MANAGER:FAZREZAN ABD HAMID
Education: Bachelor (Hons.) of Biotechnology Industry,
Universiti Industri Selangor.
Experience: Experience in food processing and have
certificate in food processing.
Functions: Have authority in company to make decision
and hold the biggest company’s share 35%.

ii. ASSISTANT MANAGER :RAJA A.RAHMAN

Education: Bachelor (Hons.) in Business Management,
Universiti Kebangsaan Malaysia.
  Experience: 4 years of employment as Business
Management Officer in one private sector company.
  Functions: Help manager manage the company
administration and hold the second biggest company’s
share, 20%.
Company Shareholder Information
iii. OFFICIAL EXECUTIVE OF PRODUCTION AND
MARKETING:MOHAMED FAWZUL ALEEM BIN SHAFEEULLA
Education: Bachelor (Hons.) in Marketing, Universiti Industri Selangor.
Experience : 5 years of employment as officer in a cake and bakery
production and processing company.
Functions: Manage company product production side and hold 15%
share of company.

iv. OFFICIAL EXECUTIVE OF FINANCIAL: ROSLIZA BT HASHIM

  Education: Bachelor (Hons.) in Accountancy, Universiti Sains Malaysia.
Experience: Hold accountant position in Gardenia Company for 3 years.
Functions: Manage Company financial and hold 15% of the company’s
share.

 
Company Shareholder Information

v. OFFICIAL EXECUTIVE OF ADMINISTRATION :SITI

NORSYAKILA AHMAD ZAINI
  Education: Bachelor (Hons.) in Human Resource
Management, Universiti Malaya.
  Experience: Used to work as human resource officer in
MARDI.
  Functions: Manage human resource and administration
of the company and hold 15% of company’s share.

 
OPERATIONS PLAN
 Business location

We are located at Shah Alam.

There are several university located near to our premise
which is University Technology Mara (UiTM),University
Industry Selangor (Unisel), Management and Science
University (MSU) and etc.
We also managed our business online for the customers who
are interested in buying our product but could not find time
to come to our premise, could simply order from the
following site, www.blogspot.com/lovin’_oven.
• Operation Flow Chart
Measure flour, egg, sugar, butter, etc.

Mix and blend ingredients

Inspect quality of dough

Divide the dough into two portions

Dough is flattened Add butter to dough
Cut into shape Dough is formed into shape
Baking

Cooling of bread

Inspection of bread quality

Prepare filling Insert filling

Bread are packed into small packages

Inspection of quality of packaging

Packages are put into boxes

Transport boxes to store

Keep boxes in store
• Facilities

1. Building
2. Electrical Supply
3. Ventilation
4. Furnishings
5. Food Handler’s Permits
6. Waste Management
• Equipment

1. Dough Mixer
2. Dough Moulders
3. Dough Dividers
4. Ovens
5. Other equipments
(This will include sets of heavy-duty hand tools
like rolling pins, metal scrapers, bowl scrapers,
spatulas, dough knives, baking tins, racks for
cooling and scale(s) for weighing ingredient)
PRODUCT (OR SERVICES ) DESIGN
AND DEVELOPMENT PLAN

Chocolate Chip Cookies Shrimp Sauce and Prawn Pizza

Tilapia French Fish Sandwich

FINANCIAL PROJECTIONS
Funding Source
 Cash modals
 ShareHolders (Manager x RM 35 000)
(Ass. Manager x RM 20 000)
(3 partnerships x RM 15 000)
Bank Loan =RM 60 000(six years pay back)

 Total Implementation = RM 160 000

 Raw Material Cost
 Chocolate Chip Cookies ((For 1000 pieces of chocolate chips cookies production)

ITEMS UNIT RM
Baking Powder 500 g 2.55
Chocolate Chips 1 000 g 25.00
Sodium Bicarbonates 25 g 0.50
Castard Sugar 500 g 2.10
Brown Sugar 500 g 2.10
Milo 250 g 4.38
Butter 1 250 g 18.75
Condensed Milk 250 g 1.85
TOTAL 57.23
Plastic bag 1pieces 0.10

COST OF A PIECES OF CHOCOLATE CHIPS COOKIES

Cost of a pieces of chocolate chips cookies = Total Cost _____
Total chocolate chips cookies produced
= RM 57.23
1 000
= RM 0.06
1 Packed of Cookies = RM0.06 x 20 cookies = RM 1.20
Plus, with 1 plastic bag = 1.20 + 0.10
= 1.30
So, 1 packet contains 20 pieces of cookies= RM 1.30
TOTAL SALES
(For 1000 pieces of chocolate chips cookies production)
Selling Prices = RM 5.00 (20 pieces/packs)
Raw Material Cost
 Tilapia Fish French Sandwich (For 120  COST OF A PIECES OF
pieces of sandwich production) SANDWICH
ITEMS UNIT RM Cost of a pieces of sandwich
Fresh Tilapia 8 kg 72.00
Fish
Tamarind 300 g 0.75
Musky Lime 5 pieces 1.00
Onions 1 kg 2.20
Garlics 1 kg 1.80
Salt 350 g 0.80 = RM 183.50
Lemon Grass 6 stalks 1.60
120
Franch Bun 24 stalks 48.00
Mayonnaise 3 litter 19.60 = RM 1.53
Chilli Sauce 1.5 kg 6.00  
Oyster Sauce 1.5 kg 6.60
Tomatoes 1 kg 6.00
 TOTAL SALES (For production of
Cabbages Salad 1 kg 2.50 120 pieces of sandwich)
Ginger 1 kg 3.60  Selling Prices = RM 3.50
Labour oil 500 g 2.05
TOTAL 183.50
 Raw Material Cost
 Shrimp Sauce and Prawn Pizza (The raw
material for 24 pizza production)  Shrimp Sauce for pizza:
 Dough:
ITEMS UNIT RM ITEMS UNIT RM
Wet Prowns 1 kg 5.00
High Protein 1.5 kg 4.65
Garlics 2 pieces 0.40
Powder
Onions 2 pieces 0.60
Castor Sugar 210 g 0.80 Prego Pasta 300 g 4.30
Salt 30 g 0.07 Sauce
Yeast 30 g 0.90 Labour oil 500 g 2.05
Chilli Sauce 500 g 2.70
Sodium 5g 0.13
Tomato Sauce 475 g 2.40
Bicarbonate
Narcissus 425 g 2.20
Milk Powder 45 g 0.77 mushroom
Softener 30 g 0.90 Prego tom yam 300 g 4.30
Shortening 153 g 1.02 Pineapples tin 300 g 4.00
Mccormick 10 g 7.20
Eggs 1 0.38
mixed herbs
TOTAL 9.62
TOTAL 35.05
 Shrimp Sauce for bun
 A PIZZA COST
ITEMS UNIT RM
Wet Prowns 1 kg 5.00
 A pizza cost
= Total cost _____
Garlics 2 pieces 0.40
Onions 2 pieces 0.60 Number of pizza produced
Prego Pasta 300 g 4.30
= RM 44.67
Sauce
24
Labour oil 500 g 2.05
Chilli Sauce 500 g 2.70 = RM 1.86
  
Tomato Sauce 475 g 2.40
 TOTAL SALES ( for 24 pieces
Prego tom yam 300 g 4.30 of pizza)
Mccormick 10 g 7.20 Selling Price = RM 2.50
mixed herbs

TOTAL 28.95
Earning Estimates
Gross Income Statement Reports
Business Plan – Lovin’ Oven Bakery
Gross Income Statement
For Year Ended in December 31, 2013

DETAILS 2010 2011 2012 2013

Number of packets of Chocolate Chip
Cookies
210 000 241 500 273 000 304 500

Selling price per packets

(RM) 5.00 5.00 5.00 5.00

TOTAL (RM) /YEAR 1 050 000 1 207 500 1 365 000 1 522 500
Number of piece of French Tilapia Sandwich

36 000 41 400 46 800 52 200

Selling price piece of French Tilapia

Sandwich
3.50 3.50 3.50 3.50

TOTAL (RM) /YEAR 126 000 144 900 163 800 182 700
Number of piece of pizza

86 400 99 360 112 320 125 280

Selling price piece of pizza

2.50 2.50 2.50 2.50

TOTAL (RM) /YEAR 216 000 248 400 280 800 313 200

TOTAL ALL/YEAR 1 392 000 1 600 800 1 809 600 2 018 400
 Expected Depreciation Fixed Assets

Type of Asset Office and furniture Operation machine Operational Vehicle

goods equipment

Original Cost RM 15 000 RM 50 000 RM 5 000 RM 25000

Economic life 5 years 10 years 5 years 5 years

Depreciation value 20% 10% 20% 20%

Method Straight line Straight line Straight line Straight line

Earning estimate
Profit and Loss Statement
 
Business Plan – Lovin’ Oven Bakery
Profit and Loss Statement for the year ended 31 December 2013

 Pro-Forma Income
ITEMS 2010 (RM) 2011 (RM) 2012 (RM) 2013 (RM)
1 392 000 1 600 800 1 809 600 2 018 400 Statement
Sales
( - )Cost of The firm is expected making a
goods sale in 2012: RM 1 809 600
sold = 1 809 600 – 1 600 800 ×
Raw Material 105 803.88 118 582.02 157 446.98 181 463.82 100%
Gross Profit 1 286 1 482 1 652 1 836
1 600 800
196.12 217.98 153.02 936.18 = 13%
(-) 1 010 1 063 1 120 1 173  The firm is expected 13%
Administration 098.30 828.22 058.13 788.05 increase next year
expense
 Operating expense increase by
Interest - - - -
20%
Depreciation - 59 050.00 59 050.00 59 050.00
Net profit 276 359 339.76 473 044.89 604 098.13
 Retain Earning increase by
before taxes 097.82 45%

Net Profit 276 359 339.76 473 044.89 604 098.13

097.82
 Pro Forma Balance Sheet

Business Plan- Lovin’ Oven Bakery

Pro-Forma Balance Sheet as at 31 December 2013

  RM   RM

Cash 1 894 730.60 Account Payable 95 000

Account Receivable 100 000 Accruals 10 000

Inventories 181 463.82 Common Stock 200 000

Net Fixed Asset 95 000 Retain Earning 2 440 000

  Additional Fund Needed 1 722 194.42

2 271 194.42 2 271 194.42

 
 Cash Flows Statements
 
Business Plan – Lovin’ Oven Bakery
Cash Flows Statements Project
Cash Flows
For the year ended December 31, 2013

Years
ITEMS 2010 (RM) 2011 (RM) 2012 (RM) 2013 (RM)
Capital 100 000.00 - - -
Beginning Balance - 281 097.82 699 487.58 1 231 582.47

Receipt (+) :

1 392 000 1 600 800 1 809 600 2 018 400

Cash sales

Total Receipt 1 492 000 1 881 897.82 2 509 087.58 3 249 982.47
Disbursement ( - )

Raw Material cost 105 803.88 118 582.02 157 446.98 181 463.82

Fixed assets 95 000.00 - - -

Overhead cost 1 010 098.30 1 063 828.22 1 120 058.13 1 173 788.05
Total Disbursement 1 210 902.18 1 182 410.24 1 277 505.11 1 355 251.87

Adjustment cash 281 097.82 699 487.58 1 231 582.47 1 894 730.60
Cash Balance 281 097.82 699 487.58 1 231 582.47 1 894 730.60
Thank You
The End