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Amazon India

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E-commerce

By Group 6
43 - Megha Shah
55 - Tejas Lad
61 - Aditya Khale
95 - Roopali Dodhia
97 - Nikhil Rai
102 - Pranav Thakkar
Amazon India
● Amazon operates in more than 150 countries in the
world.
● Amazon is one of the most popular online retailers in
India
● More than 12 Million products are available on the
website.
● Amazon has 60 fulfillment centres in India.
● The company owns a market share of 31.2%
● It offers both B2B and B2C sales in India.
Fulfillment at Amazon India

Fulfillment is the process of storing, packaging and


delivering your products to the customers.
FBA (Fulfillment By Amazon)

Storage
How does FBA
works? Send Inventory Receive and
Store

Packaging

Shipping and Customer Orders


Packaging Products

Shipping Customer Delivery and


Service return of goods
Easy Ship

How does Easy Ship work?


Amazon

Being an Amazon Seller, you can store, pack your products by


yourself.
Amazon will pick up the order and deliver it on your behalf

Easy ship works this way


Self Ship

How does Self Ship work?

Being an Amazon Seller, you can store, pack and deliver your products by yourself.
Amazon only acts as a gateway between the seller and the customer

Self ship works this way


Selling Process

01 Requirements
Register as
Requirements
GST/PAN totoAmazon
an Sell of Seller
Sell
information An An
active bank
active account
bank accountto
your selling business deposit payments
to deposit payments

02 Listing
create ayour products
new listing by uploading
product images and fill in the details

03
Store
Deliver&your
Deliver
product through FBA,
Easy ship or Self ship

Get paid for your sales


04
Referral Fee (based on Category)
Starting at 2%, this fee is charged based on the category of the product you
are selling.
Closing Fees (Based on Price)
Closing Fee is charged every time your product is sold on Amazon based on the price range of
the product.
If you use Easy Ship or Fulfillment by Amazon (FBA), Amazon will deliver your products to the
Weight Handling Fee (Shipping Fee)
customer and charge you a fee.
Other Fees

This fee is charged per unit sold at ₹10 for Standard, ₹50 for Overize,
Heavy & Bulky items.

This is the fee charged for storing your products in the Amazon Fulfillment
Center costing ₹20 per cubic foot per month.

In case you wish to remove your products from the Amazon Fulfillment
Center.
Profit calculated on the basis of fees for
a given seller.
Disruptive Innovation

1 2 3 4
Amazon Employee Amazon ONE ZOOx Drone Delivery
Safety
Areas of Improvement

IDENTIFYING CORE FUEL FOR SMALL LIMITED BRICK AND


COMPETENCIES AND BUSINESSES EXPAND MORTAR PRESENCE
REFOCUS | GLOBALLY |
| a clear and
Expand with Can offer more financing |
Can expand into More physical stores can
articulated strategy. to new ventures. emerging countries. be very beneficial.
THANK
YOU!

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