“Veggie Oatmeal Cookies”

Feasibility study
Presenter:
Parico, Lyka Ann
Juico, Rosel
 CHAPTER I

INTRODUCTION

A healthier variety of cookies are what we are in cognizance.

For this brand perception that we formalize we would like to
linger the interest of the buyers and also the consumer with our
version of Veggie Oatmeal Cookies. We would like introduce
varieties of flavors that consumers would not normally taste with
the following flavors that we would like to propose: malunngay
(horseradish), kalabasa (squash), and carrots.
 Statement of the Problem
This feasibility study is intended to evaluate the
feasibility of selling “cookies” with vegetable
flavored.

Specifically, it aims to evaluate and analyze the following areas:

 The Technical Aspect of the Study

 The Marketing Aspect of the Study
 The Financing Aspect of the Study
 The Management Aspect of the Study
Framework of the Study

This study of the “Veggie Oatmeal Cookies”

business is restricted to Guagua, Pampanga and will
be based on management, marketing, technical, and
financial aspect of the business. Residents of
Guagua will be covered as part of the respondents.
The product will be disseminated through direct
selling and orders are also accepted within in
Guagua from those who are willing to purchase our
product.
Significance of the Study
The study gives the consumer a product which is affordable
but with the same product quality with those sold at an
expensive price.

This section will provide a brief description on the various significance of the study given:

To the Customers - the researcher believed that the customer will benefit
because the study was made for them and the researcher had priced the product at
a reasonable price. They will benefit by buying the product and they will see that
it can be consume for a long time.

To the Students - the proposed study will help you speeding up metabolism,
providing an immediate source of energy with fewer calories than other fats.
Reduces Sweet Cravings and improves insulin secretion and utilization of blood
glucose.
To the Teachers - The proposed study will help your health especially those who
are elderly people these products provide many benefits, it protects against
osteoporosis, Helps relieve symptoms associated with gallbladder disease.

To the Farmers - The proposed study will help the farmers to engage in
producing more vegetables, we are not only selling but also helping the farmers to
promote their product. The study gives the consumer a product which is
affordable but with health benefits. This will also give the farmers the opportunity
to engage in a business that will serve as a stepping stone to economic growth.
Furthermore, this feasibility study will also serve as a guide and a stepping stone
to economic growth specially the farmers to enhance their farming as the main
ingredients of this product and to those people who would want to put up their
own business
 Chapter II
Methodology
This chapter describes and discusses how the researchers will gather the
necessary data and information that will be used in the entire study. It
describes who will be the respondents and focus of the research. This also
shows the procedure of source of data and methods of collecting data; these
chapters also discuss the type of research, research design, and the research
locale where the study will be conducted and description of our product and
the outlook of the industry and the size of the industry, target market,
market segmentation and presentation, in marketing and sales activities,
detailed of our product and service description that we will going to apply
to our business and the competition in the market.
 Research Design
The researchers used the descriptive design and applied using
online survey questionnaires. The survey was conducted by
providing structured questionnaires to a number of identified
respondents from the residents of Guagua, Pampanga.
Research Locale
The researchers floated the survey questionnaires
around Guagua, Pampanga.
The number of residents that are being selected here are from different barangays
and are brief discussion on what is the research about. Therefore in this area the
researchers planned to have their distribution of their products through consignment.
Respondents
The researchers got at least 40 respondents from the identified
research locale. Respondents were identified immediately after they
have shown interest in buying Veggie Oatmeal Cookies.

Sources and Methods of Collecting Data

The researchers have gathered data through the primary data. The
primary data were gathered by giving away a structured questionnaire
to selected residents of Guagua in different barangays.
 Chapter III

Technical Study

This study discusses about the process of production and the activities
of the business. It also states the other aspect regarding bringing the raw
material into finished products ready for trade. Plant layout, size and
structures are all presented for the purpose of identifying the business
operation. Also product specifications the product processes using the
flow chart.
 General Business Condition

All bakery products and ingredients thereof shall be stored, handled,

transported and kept so as to protect them from spoilage, contamination,
disease and unwholesomeness. Boxes and other permanent receptacle or
containers for the storing, receiving or handling of bakery products shall
be so placed and constructed as to be beyond the reach of contamination
from streets, alleys and sidewalks and from animals and shall be kept
clean and sanitary by the bakery.
Production Process
Veggie Oatmeal Cookies Recipe
Ingredients

 1 cup softened butter unsalted  1 tsp. salt

 1/2 cup of brown sugar  3 cups quick cooking oats

 2 eggs  1/4 cup malunggay flakes

 1 tsp. vanilla  1/8 cup of flax seeds

 1 cup all purpose flour  1/4 cup chopped walnuts

 1 tsp. baking soda

Procedure
 Put the 1 cup butter

 Add the 1/2 cup of brown sugar  Add the oatmeal, malunggay flakes, flax

 Mix the butter, brown sugar and coconut seeds and chopped walnuts

sugar  Mix everything together until well

 Add 2 eggs and 1 tsp. of vanilla combined

 Mix the 2 eggs and vanilla  Scoop mixture and roll into a ball

 Stir the 1 cup all purpose flour, baking soda  Flatten over the baking tray lined with

and salt parchment paper

 Mix the dry ingredients to wet ingredients  Bake 180c 10-12mins

until it combined
Workflow of the Process
1
• Create a veggie oatmeal cookies
concept
2 • Gather the ingredients needed
• Combine the dough mixture for the
3
cookies
• Add the vegetable bits in the dough
4
mixture
5 • Bake the dough mixture

6 • Wait till its done

7 • Prepare for the finishing touches

• When done baking, then add the
8
finishing touches
9 • Display in the shelf
Plant Location
The plant location shall be located at Guagua Plaza Burgos
besides of BDO. Below is the location of the proposed business.
Plant layout
The plant layout is tactically designed to support the smooth process of the
proposed business (Veggie Oatmeal Cookies). The display area is a place where
all finished products that are ready to sell are being displayed. There would be a
business office area which will cater to business related transactions. The
bakery/store will be the place for the customer to purchase the finished products
of veggie breads. The pantry will be the area where the veggie bread will be
made by the baker.

Perspective View Floor Plan

 Chapter IV

Marketing Study

This chapter will help to know the marketing aspect of the business. The marketing
aspects will cover the following: General Business Condition, Tabulation of Results, Target
Market, Demand, Product, Promotion, Marketing strategy, Pricing Strategy, and
Packaging.

For the business to prosper, it should be given time and effort. The proponent of this
business must have the desired creativity so as to be able to provide quality service to its
customers. The fulfillment of the needs and wants of its customers or target market must be
the key objective of the recommended business.

In every project, feasibility marketing aspect is well-thought-out the most important

since it requires inconspicuous analysis of the business total demand and supply.
Description and outlook of the industry

Malunggay as one of the leading crops in the country that is a

nonseasonal vegetable and easy to grow and has an abundant supply
in the market here in the city. Farmers in this kind of crop are less
motivated and are living in the deepest ground of poverty for their
crops are purchased for a penny priced dealings, for wholesaler
primarily prefer to buy other vegetables commonly sold in the
market. Therefore Malunggay is at the bottom of their list.
Target Market
Veggie Oatmeal Cookies wants to distress the purchasing influence
of most of the Filipinos as it is offering an affordable price and
addressing health and wellness trends in our product offerings. At all
ages is the target market of Veggie Bread, professional or not, male or
female and people of different walk of life. One of our target markets is
the parents because they can influence the children to consume and
choose Veggie Oatmeal Cookies as a tasty snack treat and most
especially the people within a healthy lifestyle. This confirms a big
scope of market veggie bread will cater.
Market Segmentation

Veggie Oatmeal Cookies considers all types of people in all ages,

what places they came from and no matter what their gender and
religion either who have high or low income can be our target market
that can be one of our potential buyers for the benefits of our potential
customers, we extend our time and effort to differentiate and
understand their needs, wants and their preferences in order to meet
the satisfaction of our innovated product.
Demand Study
1. Do you eat Vegetables?

10%
The result show that 90% of the
respondents said yes, while 10%
Yes

No

90% of them said no.

2. How often do you eat vegetables?

15% The result show that 15% of the

26% Everyday
Occasionally
respondents are eating vegetable every
29% Often day, while 30% of them voted
29% Very often
occasionally, 29% voted often, and the
remaining 26% voted very often.
3. Do you like cookies?

8%
The result show that 92% of the
Yes
respondents like cookies and 8% of
No
them don’t like cookies.
93%

4. What part of the day do you like to eat your cookies?

18% The result show that 80% of the

Breakfast
3%
Lunch
respondents like to eat cookies for
Dinner snack, 17% of them during breakfast,
80%
Snack and the remaining 3% like to eat
cookies during lunch.
5. Have you ever tried to eat "Veggie Oatmeal Cookies"?

20% The result show that 80% of the

Yes respondents have not tried to eat veggie
No oatmeal cookies and 20% of them already
80%
tried it.

6. How much are you willing to pay for the "Veggie Oatmeal Cookies"? (5pcs/pack)

10% The result show that 44% of the respondents are

28%
18% 30
35
willing to pay 35 pesos, 28% of them are willing
40
45
to pay 30 pesos, 18% of them are willing to pay
44% 40 pesos, and the other 10% are willing to pay 45
pesos for the veggie oatmeal cookies.
 Detailed Product
Veggie Oatmeal Cookies is dough based product that is rich of
minerals and nutrients that will give the consumer a healthy way of
eating the conventional cookies that we often buy. Our version of
cookies has a twist and with the grace of vegetables to make it
healthier and decent for our body. Veggie Oatmeal Cookies has a
variety of flavors that consumers can choose from, we have
malunggay (horseradish), kalabasa (squash), and carrots.
 The Product
Veggie Oatmeal cookies is from the word veggie means vegetables
which process into cookies. We all need protein and the full complement
of vitamins and minerals to keep us healthy. Meat eaters find this easier
but may also open themselves up to health issues related to eating too
much animal protein. It can be really difficult for vegetarians and vegans
to get enough protein and enough vitamins and minerals especially the full
complement of the B vitamins and the minerals that are suspended in
animal fats. A good part of the answer really is in cookies. These products
bring you nature at its best – delicious and nourishing cookies made with a
variety of 100% whole grains
 Packaging
Packaging design has the primary goal to attract customers’ attention.
For this purpose, package designs cannot simply inform the customers, but
also provoke feelings and communicate emotions. An effective packaging
looks attractive, impresses with its creativity and is just nice to have on the
shelf.
Price
The pricing of cookies per pack is based from the survey questionnaire
gathered by the researchers. The researchers floated survey questionnaires with an
option of prices. Then the costing of products immediately adjusted based from its
sole so that it would compensate the pricing from the survey questionnaire.

One pack of cookies contain of 5 pieces that cost 35.00 pesos based on the research
result that we conduct, but it will adjust based on the economic growth of the country or
the price of the minor and major ingredients of the veggie oatmeal cookies and for the
transportation and etc. that will affect the price of our product.

The prices of the Veggie Oatmeal Cookies products will be dependent on how the
market price of the main ingredients is. Any change of the price of the veggie oatmeal
cookies products will be taken into consideration to the factor that measures the
consumers' capability to purchase the product.
 Chapter V
Financial Study
This chapter discusses the financial aspects of the study, in order for a
business plan to understand it needs money to start. To determine whether
the future industry will remain profitable through the existence of
competitors and unfavorable economic condition, the researchers have to
project a five year financial statement.

This chapter includes the source of funds, balance sheet, income

statement, cost of goods sold and cost of sales.
Financial Assumption
1. Selling Price of Veggie Oatmeal Cookies
Veggie Oatmeal Cookies (Price List)
Variety Price
Malunggay P 35.00
Kalabasa P 35.00
Carrots P 35.00

2. Sales demand increases 10% per year

3. Raw material increases 5% per year
4. Depreciation expense is computed in a straight line basis with
an estimated useful life of 3 years
5. 50% of net income will be distributed after 3 years
Initial Capital Requirements
The partners agreed to contribute an equal sharing of capital in
amount of P150,000 each.

Initial Capital Requirements

Partners Ratio Invested Amount
Lyka Ann Parico 50% P150,000
Rosel Juico 50% 150,000
TOTAL 100% P300,000
Cost and Expense Schedule
Schedule 1

Purchased of Raw Materials

Item Monthly Cost Annual cost
Butter P2,900 P34,800
Brown sugar 1,200 14,400
Eggs 2,400 28,800
Vanilla 2,400 28,800
Flour 6,000 72,000
Baking soda 960 11,520
Salt 160 1,920
Oats 7,500 90,000
Malunggay flakes 2,600 31,200
Flax seeds 800 9,600
Walnuts 3,360 40,320
TOTAL P30,280 P363,360
 Schedule 2
Rent Expense
Monthly Annual Cost
P5,000 P60,000

Schedule 3
Salaries and Wages
Position Cost Per Month Cost Per Annual
Manager P5,000 P60,000
Cashier 3,500 42,000
Waitress 3,000 36,000
Baker 4,500 54,000
TOTAL P16,000 P192,000
 Schedule 4
Office Supplies
Item Quantity Price Annual Cost
Record book 2 P80 P160
Official Receipt 30 20 600
Ball Pen 15 5 75
Bond Paper 4 50 200
TOTAL P1,035

Schedule 5
Packaging
Item Quantity Price Monthly Annual Cost
Ziplock Pouch 2500 P2 P5000 P60,000
 Schedule 6
Utilities Expense
  Monthly Cost Annual Cost
Electricity P3,000 P36,000
Water bill 700 8,400
Internet and 2,300 27,600
Telephone
TOTAL P6,000 P72,000

Schedule 7
Office Furniture & Fixture
Item Quantity Price Amount Estimated Depreciation
useful life expense
Table 1 P1,500 P1,500 3 P500
Office chair 2 300 600 3 200
Ceiling fan 1 750 750 3 250
Cabinets 1 1,000 1,000 3 333.33
TOTAL     P3,850   P1,283.33
 Schedule 8
Equipment
Item Quantity Price Amount
Computer 1 P15,000 P15,000

Schedule 9
Depreciation Expense
Item Cost Estimated useful Depreciation
life

Office furniture & P3,850 (Sched. 7) P1,283.33

fixture

Equipment 15,000 5 3,000

TOTAL     P4,283.33
 Statement Cost of Goods Sold
  2021
Beg. Inventory -
Add: Purchase of Raw Materials P363,360
Direct Labor 54,000
Overhead:  
Packaging 60,000
Cost of Goods Sold P423,360
 Projected Demand and Sale
Demand 2021
Malunggay Oatmeal Cookies 11,500
Kalabasa Oatmeal Cookies 9,000
Carrot Oatmeal Cookies 9,500
Total Demand 30,000
 
Sales  
Malunggay Oatmeal Cookies P402,500
Malunggay Oatmeal Cookies 315,000
Malunggay Oatmeal Cookies 332,500
Total Sales P1,050,000
 Veggie Oatmeal Cookies
Projected Income Statement
For the year ended December 31, 2021

 
Sales P1,050,000.00
Less: Cost of Goods Sold 423,360.00
Gross Income 626,640.00
   
Less: Operating Expense  
Rent P 60,000.00
Salaries 192,000.00
Office supplies 1,035.00
Utilities 72,000.00
Depreciation 4,283.33
Total Operating Expense 329,318.33
Net Income P297.321.67
 Veggie Oatmeal Cookies
Projected Statement of Cash Flow
For the year ended December 31, 2021
 
Cash Inflows:  
Cash, beg.  
Partners Contribution P300,000
Sales 1,050,000
Total Cash Inflows P1,350,000
   
Less Cash Outflows:  
Purchased of Fixed Asset P18,850
Purchased of Raw Materials 363,360
Packaging 60,000
Direct Labor 54,000
Salaries and Wages 138,000
Rent 60,000
Office Supplies 1,035
Utilities 72,000
Total 767,245
Cash balance, end. P582,755
 Veggie Oatmeal Cookies
Projected Balance Sheet
As of December 31, 2021
 
  Assets  
Current Asset    
  Cash P582,755
Total Current Asset   P582,755
     
Non-current Asset    
  Office Furniture & Fixture 3,850
  Office Equipment 15,000
  Less: Accumulated Depreciation 4,283.33
Total Non-current Asset   14,566.67
Total Assets   P597,321.67
     
  Liabilities & Equity  
Current Liabilities   -
     
Equity    
  Partners Contribution P300,000
  Net Income 297,321.67
Total Liabilities & Equity   P597,321.67