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  • MS PPT (Colgate)

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    Snowil Tuscano
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    Colgate is the market leader in India's oral care market with a 48% market share. It faces competition from Dabur, Patanjali, and Pepsodent. Colgate's marketing strategy focuses on collaborations with influencers, location-based targeting, innovative packaging, and building trust. The 7Ps of Colgate's marketing mix are examined: product line, pricing, placement, promotion, people, processes, and physical environment. Recommendations are provided to hire celebrities, increase CSR activities, emphasize target markets, and utilize digital branding and colorful paste.

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    MS PPT(Colgate)

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    Colgate is the market leader in India's oral care market with a 48% market share. It faces competition from Dabur, Patanjali, and Pepsodent. Colgate's marketing strategy focuses on collaborations with influencers, location-based targeting, innovative packaging, and building trust. The 7Ps of Colgate's marketing mix are examined: product line, pricing, placement, promotion, people, processes, and physical environment. Recommendations are provided to hire celebrities, increase CSR activities, emphasize target markets, and utilize digital branding and colorful paste.

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    129 views20 pages

    MS PPT (Colgate)

    Uploaded by

    Snowil Tuscano
    Colgate is the market leader in India's oral care market with a 48% market share. It faces competition from Dabur, Patanjali, and Pepsodent. Colgate's marketing strategy focuses on collaborations with influencers, location-based targeting, innovative packaging, and building trust. The 7Ps of Colgate's marketing mix are examined: product line, pricing, placement, promotion, people, processes, and physical environment. Recommendations are provided to hire celebrities, increase CSR activities, emphasize target markets, and utilize digital branding and colorful paste.

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    of 20

    MARKETING STRATEGY

    PRODUCT- COLGATE

    ATHARV-10
    SHERWIN-59
    SNOWIL-64
    SMIT-126
    VENCY-133
    INTRODUCTION

    • Colgate-Palmolive (India) ltd was incorporated in the year 1937. In the year 1983 the company
    introduced their successful product Colgate plus toothbrush in the market.
    • The brand name ‘Colgate’ is synonymous with toothpaste. This world-renowned brand is sold in more
    than 200 countries.
    • In India, the company has successfully replicated the strong brand image and awareness in the minds of
    consumers.
    • Today, Colgate is a household name in India with one out of every two consumers using a modern
    dentifrice. The company manufactures and markets its oral care, personal care and household care
    products under the ‘Colgate-Palmolive’ brand name.
    • Colgate India earns around 48 Billion of its revenues from the oral care segment.
    COMPETITORS

    1.Dabur Red Paste


    2.Pepsodent Whitening Toothpaste
    3.Patanjali Dant Kanti
    4.Sensodyne Sensitivity & Gum Toothpaste
    5.Oral-B pro-expect
    BCG MATRIX

    Star Question Mark


    Colgate Strong Teeth Pepsodent Whitening Toothpaste
    Dabur Red Paste Sensodyne Sensitivity & Gum Toothpaste

    Cash Cow
    Dogs
    Patanjali Dant Kanti
    Oral-B pro-expect
    MARKET SHARE/VOLUME SHARE

    Product 2019 2020


    Colgate 48.30 46.90
    Pepsodent 16.00 15.90
    (HUL)
    Dabur 13.30 13.90
    Patanjali 9.30 9.50

    Product 2019 2020


    Colgate 51.00 49.90
    Pepsodent 17.00 16.70
    (HUL)
    Dabur 15.50 10.00
    Patanjali 9.30 9.50
    MARKETING CAMPAIGN AND BUDGET

    • Collaboration with influencers


    • Location based targeting
    • Creative packaging with strong message
    • Build trust
    • Innovation
    MARKETING MIX

    • ABOUT MARKETING MIX -The marketing mix is generally accepted as the use and
    specification of the 7Ps describing the strategy position of the product in the market
    place. This 7ps were practically useful in the marketing concept when physically products
    were represented on larger economic base.
    PRODUCT

    • STRUCTURE OF THE PRODUCT


    • PRODUCT LINE
    • RANGE OF THE PRODUCT
    • THE IMPACT OF PANDEMIC
    PRODUCT LINE
    PRICE

    • PRICE VALUE
    • FACTORS INCLUDED
    • MARKET SHARE
    • COMPETITIVE PRICING
    PRICE CHART

    GRAMS PRICE

    Toothpaste of 44g Rs.17.27

    Toothpaste of 100g Rs.37.3

    Toothpaste of 150g Rs.56

    Toothpaste of 200g Rs.79

    Toothpaste of Super Pack of


    Rs.200
    500g(200g+200g+100g)
    PLACE

    • VARIOUS CHANNEL
    • AVAILABILITY OF THE PRODUCT
    • ONLINE MARKET
    DISTRIBUTION CHANNEL
    PROMOTION

    • UNIQUE MARKETING PROMOTION


    • PURPOSE OF PROMOTION
    • OFFERS
    PEOPLE

    • TRAINING
    • RECRUITING
    • CUSTOMER SUPPORT
    PROCESS

    • ONE OF THE IMPORTANT ELEMENT


    • INVESTMENTS IN TECHNOLOGY
    PHYSICAL ENVIRONMENT/EVIDENCE

    • ABOUT PACKAGING AND LABELLING


    • ONLINE WEBSITES
    • FOCUSING ON 4R’s
    RECOMMENDATION

    • Colgate should hire celebrities for the advertisement.


    • They should also increase their CSR activities because they have very good image in the
    market.
    • Target market should be clearly emphasized in the advertisement.
    • Colgate should emphasize more on digital branding for eg. online purchase.
    • Colgate should use colorful paste to create uniqueness
    CONCLUSION

    • By the Detailed study on the product we have seen how Colgate strong white has been
    sold successfully and has created a good demand all the time.
    • As like for all other products Colgate strong white is also facing a tight competition in the
    toothpaste Market
    THANK YOU

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