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    Parle G

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    Desai Bansi
    Parle-G was established in 1929 in British India by the Chauhan family. It began as a confectionery business and later expanded into biscuit manufacturing. Parle-G launched an advertising campaign in 1947 promoting its Gluco brand of biscuits as an Indian alternative to British brands. It has since grown to become one of the largest biscuit companies in the world, with a 40% share of the Indian biscuit market and manufacturing units across India and globally. Parle-G's success is attributed to its focus on quality, innovation, and reasonable pricing.

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    © All Rights Reserved
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    Parle G

    Uploaded by

    Desai Bansi
    257 views15 pages
    Parle-G was established in 1929 in British India by the Chauhan family. It began as a confectionery business and later expanded into biscuit manufacturing. Parle-G launched an advertising campaign in 1947 promoting its Gluco brand of biscuits as an Indian alternative to British brands. It has since grown to become one of the largest biscuit companies in the world, with a 40% share of the Indian biscuit market and manufacturing units across India and globally. Parle-G's success is attributed to its focus on quality, innovation, and reasonable pricing.

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    Parle-G was established in 1929 in British India by the Chauhan family. It began as a confectionery business and later expanded into biscuit manufacturing. Parle-G launched an advertising campaign in 1947 promoting its Gluco brand of biscuits as an Indian alternative to British brands. It has since grown to become one of the largest biscuit companies in the world, with a 40% share of the Indian biscuit market and manufacturing units across India and globally. Parle-G's success is attributed to its focus on quality, innovation, and reasonable pricing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    257 views15 pages

    Parle G

    Uploaded by

    Desai Bansi
    Parle-G was established in 1929 in British India by the Chauhan family. It began as a confectionery business and later expanded into biscuit manufacturing. Parle-G launched an advertising campaign in 1947 promoting its Gluco brand of biscuits as an Indian alternative to British brands. It has since grown to become one of the largest biscuit companies in the world, with a 40% share of the Indian biscuit market and manufacturing units across India and globally. Parle-G's success is attributed to its focus on quality, innovation, and reasonable pricing.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 15

    Parle-G

    ❑ Parle-G was established in 1929 in British India by the chauhan family of vile Parle, Bombay.
    Mohanlal Dayal founded the house of Parle in 1929. Our first factory was set up in 1929 with just 12
    people making confectionery. Parle began manufacturing biscuits in 1939. In 1947, when India
    became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits
    as an Indian alternative to british-branded biscuits.

    ❑ In 1991, Parle started his contract and manufacturing units in Ahmedabad. This is known as Lao
    more biscuit Pvt Ltd. This factory is producing Parle-G biscuits and milk Shakti biscuits about 172.
    People are working in this factory. All Parle products are manufacturing under the most hygienic
    condition.

    ❑ Every branch of biscuits and confectioneries are thoroughly checked by expert staff, using the most
    modern equipment our efforts are driven towards maximizing customer satisfaction and this is in
    synergy with strive to provide consistently nutritious and quality food products to meet customer’s
    satisfaction by using quality materials and buy adopting appropriates process. Facilitate the above we
    will strive to continuosly train our employed and to prove them an open and participative
    environment.

    ❑ The secret of the success of the company is hard work and grate care. Now a day Parle-G has found
    their why in to the hearts and homes of people all over the world. Parle biscuits continue to spread
    happiness and joy among people of ages. Today this company is become world largest biscuits
    selling company.

    Page 1
    Parle-G

    • Name of the company : Parle products Pvt. Ltd.


    • Established in the year : 1929
    • Founder of the company : Narottamdas Chauhan
    • Chairman : Sharad Chauhan
    • Directors : 1)ANUP Chauhan
    2)Amol Chuhan
    • 1 Brands : Parle Glucose & Parle Monaco.
    st

    • Multimillion US $ Company.
    • 40% share of the total biscuit market.
    • 15% share of the total confectionery market.
    • 14 manufacturing units for biscuits and 5 manufacturing units for the confectioneries and more than
    50 CMUs ( Contract Manufacturing Units )
    Which are in,
    City No. of CMUs
    Delhi 5
    Uttar Pradesh 8
    Rajasthan 2
    Madhya Prades 4
    Bihar 4
    Andhra Pradesh 9
    Maharashtra 5
    Gujarat 6
    Karnataka 4

    • Parle has largest manufacturing units in India, for almost 80 years.


    • Total turnover is 2000 crores.

    Page 2
    Parle-G

    ❖ Name :

    Parle Biscuits Private Limited.

    ❖ Logo :

    ❖ Registered Office :

    Parle Biscuits Pvt. Ltd.


    Nirlon House, 254-B.
    Dr. Annie Besant Road,Worli,
    Mumbai-400025,
    Maharashtra.

    Page 3
    Parle-G

    ❖ Works :

    Lao More Biscuits Pvt. Ltd.


    Parle Biscuits Pvt. Ltd.
    Near Gayatri Mandir,
    Plot No-1010-B 1011-A,
    Phase-4
    G.I.D.C.- Naroda.
    Ahmedabad.

    ❖ Regional Sales Offices :

    • Delhi

    Parle Products Pvt. Ltd.


    Pankaj Plazel
    Site No- 37/38.Plot No-15,
    Flat No-106/206,Locat shopping center,
    Kalkoyee,
    New Delhi-110019

    • Mumbai

    Parle Products Pvt. Ltd.


    Tejpal Road,
    North Level crossing,
    Vile-Parle (E),
    Mumbai-400057.

    ❖ Branch in Gujarat :

    • Ahmedabad
    • Nadiyad
    • Bhavnagar
    • Bhuj

    Page 4
    Parle-G

    ❖ Branch in India :

    • Gujarat
    • Mumbai
    • Rajasthan
    • Bangalore
    • Uttar Pradesh
    • Madhya Pradesh
    • Tamilnadu
    • Andhra Pradesh
    • Karnataka

    ❖ COMPANY PROGRESS OUT OF INDIA :

    • USA
    • AUSTRALIA
    • DUBAI
    • SRILANK
    • SOUTH AFRICA

    Page 5
    Parle-G

    Address :
    Lao More Biscuits Pvt. Ltd.

    Plot no. 1010 & 1011 A-B

    Phase - 4

    Naroda – G.I.D.C.

    Ahmedabad.

    Page 6
    Parle-G

    Benefit of the place :

    1. There are some raw materials, which are common & found everywhere factory gets,
    these types of raw materials so the factor was located at this place.
    2. Another important factory is labor they of labor is abundantly available at reasonable
    wages.
    3. The facilities for transport available at this place. They get cheap transport service.
    4. The special advantage offered by a place is that government offer subsidy in taxes,
    power etc.

    Page 7
    Parle-G

     GOAL :

    To meet the need as the house and gind dietler ways to offer cose effectives solution. As
    the main aim of the pune products ltd. Is to achieve its goal by maintaining teaching position in the world of
    biscuits products throughout the India and they have gained bath name as well as fame in the world of
    biscuits products.

     MISSION :

    The company first mission is delivering products of the highest quality, continues
    innovation and improvement are made with the active support of the companies research and
    development centre.

    To become a number one in the biscuits industry.


    To work with efficiency.
    To sell the product to consumer at reasonable price.

    Page 8
    Parle-G

    Page 9
    Parle-G

    Page 10
    Parle-G

    Page 11
    Parle-G

    Page 12
    Parle-G

    Parle-G has been awarded at the monde selection international institute for quality selection 2003.

    1) SOMOOTHIES : Grand Gold Medal


    2) MONACO (BISCUITS) : Grand Gold Medal
    3) MARIE-CHOICE (BISCUITS) : Gold Medal
    4) PARLE-G MAGIX (BISCUITS) : Gold Medal
    5) FHN-CENTER (BISCUITS) : Gold Medal
    6) CHOCO-LATE (BISCUTS) : Gold Medal

    Page 13
    Parle-G

    Page 14
    Parle-G

    Page 15

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