History of Parle-G

HISTORY OF PARLE-G
A long time ago, when the British ruled in India, a small factory was set
up in the suburbs of Mumbai City, to manufacture sweets and toffees.
The year was 1929 and the market was dominated by famous
international brands that were imported freely. Despite the odds and
unequal competition, this company called PARLE PRODUCT, survived
and succeeded by adhering to his quality and improvising from time to
time.
A decade later, in 1939, Parle Product began manufacturing biscuits, in

addition to sweets and toffees having already established a reputation for
quality, the Parle Brand name grew in strength with this diversification.
PARLE GLUCOSE and PARLE MONACO were the first brand of
biscuit to be introduced which later went on to become leading name for
great test and quality. That time only one building was having in Vile-
Parle where they were making production and any other process. Then
gradually that company expanded in many buildings and today that
company located in 14 Akers area. That time they were transporting
their products ownely by cycle.
HOW PARLE MADE BISCUITS AFFORDABLE TO
ALL?
Biscuits were very much a luxury food in India, when Parle began in
production in 1939. Apart from Glucose and Monaco biscuits Parle did
offer a wide variety of brands.
However, during the Second World War, all domestic biscuits

production was diverted to assist the Indian Soldiers in India and the Far
East. Apart from this, the shortage of Wheat in those days, made Parle
decided to concentrate on the more popular brands, so that that people
could enjoy the price benefits. Thankfully today, there’s dearth of
ingredients and demand for more premium brands is on the rise. That’s
why Parle now have wide range of biscuits and mouthwatering
confectionaries to offer.
STRENGTH OF PARLE BRANDS
Over the year, Parle has grown to become a multi million dollar
company. Many of the parle Products – biscuits or confectionaries, are
market leaders in their category and have won acclaim at the Monde
Selection, since 1971.
Today Parle enjoy a 40% share of a total biscuits market and a 15%
share of confectionery market, in India. The Parle biscuits brands such
as Parle-G, Monaco, Krackjack and confectionery brands such as
Melody, Poppins, Mango Bite and Kismi enjoy the strong imaginary
appeal among the customers.
Be it a big city or a remote village of India, the Parle name symbolizes

quality, health and great test! And yet we know that constantly
innovating and catering to new test have build this reputation. This can
be seen by the success of new brands such as Hide and Sick, or the
single twist rapping of Monaco Bite.
In this way by concentrating on consumer tastes and preferences and

emphasizing research and development the Parle brand grows strength to
strength.
QUALITY COMMITMENT
Parle Product has one factory at Mumbai that manufactures biscuits and
confectionaries while another factory at Bahadurgad in Haryana
manufactures biscuits. Apart from this parle has manufacturing facility
at Nirvana in Rajasthan and at Banglore in Karnataka. The factory at
Bahadurgad and Nirvana are the largest such manufacturing facilities in
India. Parle Products also have 14 manufacturing units for biscuits and 5
manufacturing units for confectionery on contract basis.
All this factories are located at strategic locations, so as to ensure a

constant output and easy distribution. Each factory has state-of –the- art
machinery with automatic printing and packing.
All Parle product are manufactured under the most hygienic conditions.
Great care is exercised in the selection and quality control of raw
materials, packaging materials and rigid quality control ensured at every
stage of manufacturing process. Every batch of biscuit and
confectionaries are thoroughly checked by expert staff, using the most
modern equipments.
MARKETING STRENGHT
The extensive distribution network, built over the years, is major

strength for parle product. Parle biscuits & sweets are available to
consumers, even in the most remote places and in smallest of village
with a population of just 500.
Parle has nearly 1,500 wholesalers, catering to 4,25,000 retial outlets

directly or indirectly. A two hundred strong dedicated field force
services these wholesalers & retailers. Additionally there are 31 depots
and C & F agents supplying goods to the wide distribution network.
The Parle marketing philosophy emphasizes catering to the masses. We
constantly endeavor at designing product that provide nutrition & fun to
the common man. Most Parle offering are in the low & mid-range price
segments. This is based on our cultivated understanding of the Indian
consumer psyche. The value-for money positioning helps generate large
sales volumes for the products.
However, Parle Products also manufactures a variety of premium

products for the up-market, urben consumers. And in this way, caters a
range of products to a variety of consumers.
The Customer Confidence
The Parle name conjures up fond memories across the length and
breadth of the country. After all, since 1929,the people of India have
been growing up on Parle biscuits & sweets. Today , the parle brand
have found their way intothe heart and homes of people all over India &
aborad.
Parle biscuit and confestioneries, continu to spread happiness & joy

among people of all ages. The consumer is the focus of all activities at
parle. Maximizing value to consumer and forging enduring customer
relationship are the core endeavors at parle . our effort are driven toward
maximizing customer satifications and this is in synergy with our
quality pledge. “ Parle product limited will strive to provided
consistently nutritious & quality food product to meet consumer’
satifications by using quality materials and by adopting appropriate
processes. To facilitate the above we will strive to continuously train our
employees and to provide the man open and participative environment .”
PACKING
 After cooling process completed biscuits goes out in packing

department for packing.
 The remaining wastage biscuits removed by automatically.
 At one minute 1000-1500 biscuits packed by automatically.
 Parle-G packing department have 10 multipack machine.
 Per multipack machine packed 140 biscuit’s packet per minute.
 Parle-G company have own printing press and printing department

to fulfill all packing materials for biscuits and chocolates.
 They buy whit paper for printing packing papers from other
company.
ADDITIONAL INFORMATION
 Every day 100 tones biscuits are manufactured by company.
 They are keeping 7 days finished good’s stock due to reason of any
problem arises in the production process.
 There is having separate maintainence department which is

working for 24 hours. This department includes Engineers, Fitters,
Tuners, Electricians and any other professionals for maintaining
Machineries properly and regularly.
 10,000 workers are working in all Parle-G factories in India.
 750 workers are working in Parle-G Product Ltd. in Vile-Parle at

Mumbai. Out of that 450 workers are working in Production
Department.
 Parle-G are having 34 factories in all over India. That are

maintaining under Zonal and Divisional area.

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HISTORY OF PARLE-G

A decade later, in 1939, Parle Product began manufacturing biscuits, in

However, during the Second World War, all domestic biscuits

Be it a big city or a remote village of India, the Parle name symbolizes

In this way by concentrating on consumer tastes and preferences and

All this factories are located at strategic locations, so as to ensure a

The extensive distribution network, built over the years, is major

Parle has nearly 1,500 wholesalers, catering to 4,25,000 retial outlets

However, Parle Products also manufactures a variety of premium

The Customer Confidence

Parle biscuit and confestioneries, continu to spread happiness & joy

 After cooling process completed biscuits goes out in packing

 The remaining wastage biscuits removed by automatically.

 At one minute 1000-1500 biscuits packed by automatically.

 Parle-G packing department have 10 multipack machine.

 Per multipack machine packed 140 biscuit’s packet per minute.

 Parle-G company have own printing press and printing department

 Every day 100 tones biscuits are manufactured by company.

 There is having separate maintainence department which is

 10,000 workers are working in all Parle-G factories in India.

 750 workers are working in Parle-G Product Ltd. in Vile-Parle at

 Parle-G are having 34 factories in all over India. That are

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