Shirsendu Mondal MBA Summer Internship

Summer Internship Report
By: SHIRSENDU MONDAL(MBA Dual Spes. 2020-2022)

PG/13/MBADS/2020/039
ERP Daddy-NextG AU/2020/0004439
(Tour and Travel Website)

Faculty Guide:
Dr. Chinmaya Kumar Dash
Professor (Department of Management)
(School of Business and Economics)
ERP Daddy- NextG
(Tour and Travel Website)
Industry Mentor:
Mrs. Sonal Jain
H.R. Dept.
(HiTouch Technology.Ltd)
Internshi
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Certifica
ABOUT HITOUCH TECHNOLOGIES (P) LTD
Hitouch Technologies Private Limited, incorporated in the year 2012 provides

consulting and IT services. Hitouch has been a innovator in offering more refined
and easy solutions to its clients. The company offers a wide range of software
services, namely ERPs Software Development and maintenance, Web Application
Development, ecommerce and other IT services.
We have assembled a talented team of digital strategists, developers, designers,

marketers, product engineers, project managers and business developers to work
in a collaborative manner on our client projects. We build on each other's expertise,
working together in teams to generate great outcomes for projects.
Introduction
In this era of the .com Bubble, every physical and virtual business must have
a platform on the internet that is accessible to all. And to provide a solution
to this google has become the largest platform holder which displays another
platform on their platform. And to build these platforms one must know
coding bootstrapping designing of the website. To give the solution to these
problems HiTouch tech. ltd.
The new venture of making a Travel and Tour website they have started with
scratch to begin with they wanted to understand the market of Indian
tourism and the effects of online trip services provide like train tickets, flight
tickets, etc. The first services of travel we’re ticketing. From there they have
opted for different styles and strategies. To give the user a tension-free trip
plan is to keep all the costs transparent to him which are affordable and
which he will like to pay too.
Objectives Learning: Understand and analyse the business
requirements.
Research: Research and solve complex problems in

software technologies, frameworks, and
platforms.
Strategies: Articulate and present complex concepts in easy

to grasp visualizations keeping the global
audience in mind.
Design: Design and layout according to ease of use. Easy

to navigate, and easy to display our products
Plan and Implementation
Phase 1 Phase 2 Phase 3

Research • Tourism Market Research
Research is "creative and systematic work undertaken to increase • Website features Research
the stock of knowledge". It involves the collection, organization • Target Study
and analysis of information to increase understanding of a topic or
issue.
Quality Control & Quality Assurance • Data Collection

QA/QC is the combination of quality assurance, the process or set • Data Structure
of processes used to measure and assure the quality of a product, • Quality and Control check
and quality control, the process of ensuring products
and services meet consumer expectations.
Wireframing • Design Layout

Wireframes are created for the purpose of arranging elements to
• Feedback
best accomplish a particular purpose. The purpose is usually • Success stories
driven by a business objective and a creative idea. • Comparison sheets
Strategy Action Points
How will you introduce your company to your potential customers? Examples: impressions, click-through
A Awareness rate, visits, and social media metrics.
Where are your potential customers coming from? What channel is driving the most valuable traffic for your
A Acquisition company? Examples: new leads, email subscribers, resource downloads, support and sales chats.
How will your potential customers try your product or service for the first time? How will you make them
A Activation realize the true value of your product or service? Examples: new trial signups, product sales, activation after
app download.
How many of your customers are you retaining? Why are you losing others? Examples: customer
R Retention acquisition rate and customer churn rate.
How can you increase revenue? What’s your monetization plan? Examples: customer acquisition cost and
R Revenue customer lifetime value.
How can you turn your customers into advocates? What’s your systematic process to generate referrals
R Referral consistently? Examples: Net Promoter Score, referrals, and social shares.
1. UX
Product-Market 2.Feature Set

Establishing Your Product's Appeal with a
Product-Market Fit Pyramid 3.Value Proposition
4.Product-Market Fit
5.Underserved Needs
6.Target Customer
Target’s
Problem
Study
Research & Analysis
Research & Analysis
Research & Analysis
Research & Analysis
Online travel bookings expected to hit $817 billion by 2020.
700 million people will be booking their hotel rooms online by 2023.
70% of travellers research travel on their smartphone.
Online digital travel sales in 2019 are worth a massive $755 billion worldwide.
83% of US adults now prefer to book their travel online.
33% of consumers say they've used a virtual travel assistant to help organise and plan their next trip.
Google data shows that travel related searches including ‘tonight’ and ‘today’ have grown by more
than 519% in the past five years.
45% of UK travellers feel comfortable researching, planning and booking trips to new destinations using only
their mobile.
72% of mobile bookings happen within 48 hours of last-minute Google searches.
148.3 million travel bookings are completed online every year.
Online travel agencies offering customers ‘a one stop shop’ are expected to own 41% of the online digital
travel market by 2020.
Millennials prefer to book hotels via travel agencies but 52% browse the hotel’s website for more information.
82% of all travel bookings in 2018 were made online via a mobile app or website, without human interaction.
Build your strategy to manage a trip organizers team for Quality Control.

You have multiple locations up and running, a recognizable brand in various markets and a
competent team set up to keep things ticking along at a steady pace. But as executives,
there’s never a time to rest on your well-earned laurels. There’s always something whether
it’s smoothing over divots in operations, tinkering your marketing strategy, or brushing up on
new demands and trends in your industry to help both attract more customers to grow your
revenues and to improve your reputation.
Strategies:-
• Sharing your business knowledge and setting yourself apart
from the competition as a leader in the industry can help you
increase visibility to potential customers. This might take the
form of speaking about the state of travel marketing at a
conference or by crafting and sharing blog posts on LinkedIn.
• We should mainly focus on the hidden gems of the location

and the travel company should take rounds of all the location
listed to confirm that it is safe and suitable to visit by visitors.
• As our prime target is youth we should always be budget-

friendly and categorize them in terms of low to high in quality.
But showcase them with a different name to give it an image of
an adventure like
Day 1
Product Plan
Things to Do
Time To do and places
6:45AM - 7:00AM Wake up and get ready for a trip
7:20AM - 9:00AM Breakfast at China town Street Food
9:45AM - 11:45AM Visit to Dakshineswer Kali Mandir
12:30PM - 2:30PM Visit science City with lunch there in the park
3:30PM - 4:30PM Visit St. Paul's Cathedral
4:30PM - 6:00PM Visit Victorial memorial with a walk along the Ganga ghat(Princep Ghat)
6:00PM - 7:00PM The ferry ride to Howrah Bridge and then to Hotel
7:00PM - 8:00PM Dinner and Shopping street, back to Hotel
Day 2
Time To do and places

6:45AM - 7:00AM Wake up and get ready for a trip
7:20AM - 8:00AM Breakfast at Howrah Bridge Street Food and tour of the bridge
8:45AM - 11:15AM Alipore ZOO
12:00PM - 1:30PM Botanical Garden
2:00PM - 7:00PM Lunch at ECO PARK
7:00PM - 8:00PM Dinner and Shopping street, back to Hotel
1 2 3
4 5 6
1
The main page display all the

high rating places to visit,
hotels, travel packages,
advertisements. Along with
the navigation bar to different
function pages.
The Destination page display

all the popular places to visit,
City information, places to
visit, travel packages,
advertisements. Along with
the Search navigation from
word search or map search.
3
The Destination page
will redirect to selected
or searched places to
visit, along with all the
information about the
city there is to know.
The Happy stay page is

the next page where you
will be able to see hotels
to stay in that particular
city with multiple filters
of amenities.
5
Next, we have our own

Travel blog where we
provide information and a
platform for travelers to post
their experiences and enrich
our database.
The other four navigation

buttons help you in
exploring every city in every
way possible.
Conclusion:
Strengths
• R&d for the travel industry in India is very progressive.
• There is a lot to learn and understand.
• From this understanding we can drive out the unique solution which will become the USP
for the company
Weaknesses
• They have very late approval methods.
• Must conduct inter-team meetings to know the
exact flow and situation of the work.
Opportunities
• There was freedom of work style
• The creative work, solution, discussion were appreciated.
Threats
• There were multiple loopholes which were needed to be filled up but due to lack of
required information many work was stalled in between the progress
Q&A

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Summer Internship Report

By: SHIRSENDU MONDAL(MBA Dual Spes. 2020-2022)

(Tour and Travel Website)

Hitouch Technologies Private Limited, incorporated in the year 2012 provides

We have assembled a talented team of digital strategists, developers, designers,

Research: Research and solve complex problems in

Strategies: Articulate and present complex concepts in easy

Design: Design and layout according to ease of use. Easy

Phase 1 Phase 2 Phase 3

Quality Control & Quality Assurance • Data Collection

Wireframing • Design Layout

Product-Market 2.Feature Set

• We should mainly focus on the hidden gems of the location

• As our prime target is youth we should always be budget-

Time To do and places

The main page display all the

The Destination page display

The Happy stay page is

Next, we have our own

The other four navigation

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