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    Brand Management - PPT (Part2)

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    muna siddique
    Marketing Advantages of a Strong Brand - Customer recognition and loyalty helps build a competitive edge and makes new product introductions easier and less expensive. - A strong, well-known brand enhances credibility and makes purchases easier for customers. - Developing key brand elements like story, personality, awareness, logo, website and social media presence helps build a strong brand that resonates with customers.

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    Brand Management - PPT (Part2)

    Uploaded by

    muna siddique
    46 views3 pages
    Marketing Advantages of a Strong Brand - Customer recognition and loyalty helps build a competitive edge and makes new product introductions easier and less expensive. - A strong, well-known brand enhances credibility and makes purchases easier for customers. - Developing key brand elements like story, personality, awareness, logo, website and social media presence helps build a strong brand that resonates with customers.

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    Brand Management - Ppt (Part2)

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    Marketing Advantages of a Strong Brand - Customer recognition and loyalty helps build a competitive edge and makes new product introductions easier and less expensive. - A strong, well-known brand enhances credibility and makes purchases easier for customers. - Developing key brand elements like story, personality, awareness, logo, website and social media presence helps build a strong brand that resonates with customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    46 views3 pages

    Brand Management - PPT (Part2)

    Uploaded by

    muna siddique
    Marketing Advantages of a Strong Brand - Customer recognition and loyalty helps build a competitive edge and makes new product introductions easier and less expensive. - A strong, well-known brand enhances credibility and makes purchases easier for customers. - Developing key brand elements like story, personality, awareness, logo, website and social media presence helps build a strong brand that resonates with customers.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 3

    Marketing Advantages of a Strong Brand

    • Customer Recognition: When a customer is shopping for a particular


    product or considering a company to perform service, they recognize the
    company in the running.
    • Competitive edge in the market: When customers recognize and back
    the brand, it helps lend a competitive edge to the company.
    • Easy introduction of new products: When you already have a strong
    brand and loyal customers, it is often easier and less expensive to
    introduce new products.
    • Customer loyalty and shared values: When you build a strong brand, you
    need to convey these values to build an emotional connection with
    customers.
    • Enhanced credibility and ease of purchase: Having a strong, well-known
    brand enhances your credibility and customers, your industry, and the
    marketplace as a whole.
    Developing a Strong Brand
    • Develop a strong brand story and brand personality: y. These elements are
    apart of your brand kit and will help you when making marketing and strategy
    decisions in future.
    • Building Brand Awareness: Brand awareness can be defined as how familiar
    customers are with your brand, and how comfortable they feel with it.
    • Logo: Logo serves as the face of your company- and so you want to make
    sure that you give it the exposure it needs.
    • Website: Your website is the perfect medium to inform potential customers
    of your business, while also communicating your brand story and brand
    personality through the use of design elements.
    • Social Media: Having a strategic social media presence is an effective and
    affordable way to show your customers more of your brand personality, and
    engage with them on regular basis.
    • Communicate with customers and clients: An accurate way to understand
    your true brand equity is to open the lines of communication with your
    customers and clients.
    Customer Based Brand Equity
    • Brand Identity: In this stage, people do not identify your brand and cannot
    distinguish your brand from other brands. Hence it is necessary to build a strong
    identity by telling people about the bran
    • Brand Meaning: After a brand has been able to capture the attention of the
    consumers, it is the next step for the brand to provide more information about the
    product to its users.
    • Brand Response: In case the brand is able to go beyond the expectations of a
    customer, the brand will be able to create delight in the mind of customers. This will
    lead to recommendations that will spread the word in the market.
    • Brand Resonance: This is a stage where customers are highly engaged with the
    brand, and they are ready to recommend the brand to their friends and family, and
    they are not ready to accept any other product other than the brand.
    • Strong customer-based brand equity will help in higher negotiating power with
    vendors and distributors which will lower the cost of production.
    • A strong brand creates strong brand equity as it allows a company to charge a
    premium price for its products.

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