MULTICULTURAL

DIVERSITY IN THE
WORKPLACE FOR THE
TOURISM AND
HOSPITALITY
INTRODUCTION
What is Multicultural Diversity?
• Diversity can be defined as variety or having different elements.
When applied to people, diversity then includes the kinds of differences
that are reflected in multiple races, ethnicities, and cultures.

• “Multicultural” is defined as relating to or made up of several

cultural or ethnic groups within a society.

• Multiculturalism goes deeper than diversity by focusing on

inclusiveness, understanding, and respect, and also by looking at
unequal power in society.
HOW MULTICULTURAL DIVERSITIES AFFECTS THE
WORKPLACE OF TOURISM AND HOSPITALITY?

• Cultural diversity is important

because our country, workplaces,
and schools increasingly consist
of various cultural, racial, and
ethnic groups. We can learn from
one another, but first we must
have a level of understanding
about each other in order to
facilitate collaboration and
cooperation.
Introduction
• The breadth and width of the tourism industry and impact can be felt
significantly not only within tourism but in many industries that support
tourism as well.

• It impacts providers of products and services that are needed by tourists,

employees within the workplace, and customers, all of whom may come
from various locations, locally and internationally, and with different
backgrounds.

• The tourism industry contributes 7% of the world’s total gross

domesticproduct or GDP.
• Some cuisines have also been gaining
popularity like Thai, Vietnamese,
Korean, Arabic, Greek and Portuguese.

• These expatriate chefs usually stay in the

country for at least two years and their
interaction with local chefs creates
learning opportunities for local chefs to
learn how to make authentic or fusion
cuisine.

• Many of these chef's completely immerse

themselves in Filipino culture and end up
staying longer or even settling down
marrying our countrymen.
• The book will explore multicultural diversity starting with the basic
principles and concepts, followed by an experiential perspective that
will showhow these concepts are practiced.

• Balancing concepts with cases of real day-today experiences is the best

way to carry these lessons in our lives as tourism professionals.

• Activities are included to expound on the concepts learned from each

chapter. Exploring the concepts practiced in the experiences of
thestudents and teachers will encourage them to learn from each other.
Learning and experiencing should be a way of life for us all.
Culture
• Culture refers to the constructed and learned ways of behaving
and believing that identify individual and distinct social group. It
is a shared practice of a group of people.

• These may include the following: beliefs, values, knowledge,

assumptions, experiences and ideas, customers, rituals, symbols,
myths and legends of the people in the community, social
activities, economics, polities, agriculture, industries, laws and
ways of justice, security, health, environment, education, and
religion.
Culture
• Culture shapes a person's identify and influences the way how
he/she thinks, behaves, and forms his/he's values system. It is a
dynamic based or new developements in society than can impact a
group of people.

• These are passed on from one generation to the next, and some of
the element of the culture are transmitted or passed on to other
generations through a combination to communication, oral and/
or writing (language) and art (such as music, song, story telling,
painting, and dance) and they are institutionalized as acceptable
for the current group or community.
ELEMENTS OF CULTURE
• The selected elements of culture that impact the tourism
professional are the following:
1. Art
2.Beliefs and Value
3. Geography
4. Language
5. Law and Politics
6. Religion
7. Technology
8. Social Organization
ARTS
• art is an expression of the creative
ideas and imagination, and the artist
can choose a medium to express their
craft

• Artist can translate their imagination

and ideas into something tangible,
and these are valued by other people
as the appreciate and comprehend
meaning from the works of the artist.
 ARTS
• The creations, physical objects
or visuals, can be held, viewed
and reflect a society's
development as a particular
period. The paintings, artifacts,
clothing, music, sculpture,
dancer, plays, literature,
architecture, and other man-
made creations hold meaning
or significance to a group of
people.
ARTS
• These pieces of art use human
creative skills that express or
apply imagination and may
typically take a visual from
that can be held thouched,
such as a painting or sculpture.
They are works produced to be
appreciated primarily for thier
beauty or emotional power.
ARTS
• These may also include songs
and dances that can reflect
an era ar time period that a
group has experienced in
either the past or present. In
some instances, an art piece
is easily identified as coming
from a particular place or
person and may bring good
memories of the place or
person.
BELIEFS AND VALUES
BELIEFS AND VALUES
• People choose their source of inspiration and it can be based on beliefs
and values that are shared by many people in the group.

• Each personal has their own set of values formed from childhood that
will continue to change as they interact with other people.

• These beliefs are reflected in the attitudes and behaviors that are
exhibited by the person. These experiences countribute to the sense of
who each individual is and how the world is viewed from diffirent
perspectives.
BELIEFS AND VALUES
• Values are based on ethics,principles, beliefs, standards, and
qualities that a person or a group of people may hold on high
regard.

• The significant people who will mold the set of values of a person
are those who make an impact on their early life and can guide the
way how their decisions will be made in the future.
GEOGRAPHY
• Cultural geography looks at the forms of differentation as well as
the material culture of gatherings that tie together peoples ideas in
the region and make them sound.

• Geography refers to the various forms of natural or man-made

physical landscape affected by human activities and how people
arrange the physical space around them. It includes building,
roads, fields,crities, and various land and water forms like
mountain, costal area, and any physical landscape that underwent
artificial or natural change.
LANGUAGE
• The language can be defined and can be compared to express one's
view and to forward one's opinion. The accent, or the unique speaking
style, may give someone an indication of the origins of a person.

• Languages are the primary means of communication of humans, and

can be conveyed through speech, sign, or writing.

• Culture is preserved, changed, or trasmitted to colleagues and customer

using language. Each culture has a unique language that is passed on
by each person to the next generation.
LANGUAGE
• There are around 180 dialect in the philippines, more than
1000 dialects Southeast Asia, and at least 6500 languages
spoken in the world.

• In the philippines alone, a word used in one province can

mean something different in another province. With the
multitude of languages and dialects spoken locally and
internationally, there is a need to identify the most acceptable
language in tourism.
 LANGUAGE
• In a 2019 article published by
Babbel Magazine titled."The 10
most spoken languages in the
world", a distinction was made
between the top 10 must spoken
languages by native speaker
(mother tongue) and the top 10
language by total number of
speaker (can use and
underatand). However the list
varies as many language are
common, except they change in
rank.
LAW AND POLITICS
Law is the system of rules which a particular country or community
recognizes as regulating the actions of its members and which it may
enforce by the imposition of penalties.

Politics is the activities associated with the governance of a country or

other area, especially the debate or conflict among individuals or
parties having or hoping to achieve power.
LAW AND POLITICS
• There are several approaches that link culture to law. One is the
historical school which looks at law as a product of the culture of a
nation and as part of the daily practice of its people.

• The other is the constitutive approach which looks at the law as a

part of the constitution of a culture thus, the constitution of
peoples minds, practices, and social relations.
RELIGION
• Religion continuously offers kind of philosophy that establishes a
moral compass for anyone who seeks the truth. It is commonly
practiced by a group of people.
• It has also created cultural expressions in many areas of life
among people.
• The dual roles of religion are essential in preparing social policies
and reforms.
• Religion is very strong source of cultural influence in many
countries like in the philippines.
RELIGION
• Based on the CTA factbook updated last 2019, the philippines
religion distribution is enumerated below:
• 1. Roaman catholic, 80.6%
• 2. Protestant, 8.2%
• This includes the various philippines council of Evangelical Churches
(2.7%), National council of churchis in the philippines (1.2%), and
other protestants(4.3%).
• 3. Other Christian groups like iglesia no cristo and el shaddai, 3.4%.
• 4.Muslim, 5.6%
• 5. Tribal religions, 0.2%, Other, 1.9%, None, 0.1%
RELIGION
• As a tourism professional, with the changing profile of colleagues in
the workplace and customers coming from within the philippines or
from AMS, awareness of unique religious practices, whether in a
specific place or practiced nationaly, should be considered as a
"must-know" competency.

• This will allow the professional to treat their collegues and customers
correctly, considering that religion plays a major role in the
philippines setting. One of the biggest attraction in the philippines
are its religious festivals, church destinations, and religious practices
that impact the operation of the tourism enterprise.
SOCIAL ORGANIZATION
• Social organization is a pattern of relationships between and
among individuals and social groups.

• Common examples include universities, governments, families,

and any people or groups that you have social interactions with. It
is a major sphere of social life organized to meet some human
needs.
SOCIAL ORGANIZATION
• Resort-based opportunities are enthusiastically received by
villagers. However, over time, tourism will replace, traditional
livelihoods activities, along with knowledge and skills that
accompany them.

• The development of tourism in one part of the system creates a

multitude of ecological changes capable of disrupting the broader
and highly embedded sociocultural system.
SOCIAL ORGANIZATION
• Due to the tourism activities, there are changes in social structures
within a tourism destination that impact various social organizations
such as the family, the society, and the bigger community.
• The charges can include the type of work being pursed in tourism
destinations like switching from farming to working in hotels and
restaurants or not attending school because of high damand for tour
guides in a destination. The authenticity of the cultural elements is
jeopardized because of the interaction of tge demands of the
customers and local workers.
 SOCIAL ORGANIZATION
• There may be a need
in the tourism
profession to
recalibrate social
organizations so that
the authenticity of the
cultural exchange is
not jeopardized in
favor of pleasing the
customer.
Technology
• Technology can aid in a variety of ways to co-create tourist
experiences. It can serve as an enabler, producer, attractor,
enhancer, and educator.

• However, it may also become a destroyer of tourist experience due

to shifts in service experiences that lack interpersonal charm and
thus generate negative effects in retaining the authentic culture of
the area
THE END!