BMW

Headquarters: BMW Group activities worldwide are co-coordinated cofrom the corporation's head office in Munich. A city landmark, the "four-cylinder" "fourtower at the Olympic park is the nerve center for an organization which covers over 150 countries.

70,000 employees in the BMW Group production ensure that every customer receives his tailor-made tailorvehicle on time and with the high quality expected.

Bavarian Motor Works BMW The ultimate Driving Machine

y BMW was founded by FRANZ JOSEF POPP in

October 1916, originally as aircraft engine.

Bavarian Motor Works

y

Industry

Automotive industry

Founded

1916

Founder

Franz Josef Popp

Headquarters Munich, Germany

Key people

Norbert Reithofer (CEO), Joachim Milberg (Chairman of the supervisory board)

Products

Automobiles, motorcycles

FINANCIAL STATUS
y Revenue 50.68 billion (2009) y Operating income 289 million (2009) y Profit 204 million (2009) y Employees 96,230 (2009)

POPULAR MODELS
CURRENT MODELS
1 Series (E81) (2004present) Hatchback, coupe and convertible 3 Series (E90) (2005present) Sedan, coupe, convertible and wagon 5 Series (F10) (2010present) Sedan and Wagon 5 Series Gran Turismo (2009present) Progressive Activity Sedan 6 Series (E63) (2003present) Coupe and convertible 7 Series (F01) (2008present) Sedan X1 (2009present) Compact Crossover SUV/Sports Activity Vehicle (SAV) X3 (E83) (2003present) Compact Crossover SUV/Sports Activity Vehicle (SAV) y X5 (E70) (2006present) Compact Crossover SUV/Sports Activity Vehicle (SAV) y X6 (2008present) Sports Activity Coupe y Z4 (E89) (2009present) Sports Roadster
y y y y y y y y

BMW M MODELS
M3 Sedan, Coupe, Convertible and Wagon M5 Sedan and Wagon M6 Coupe and Convertible X5 M SAV X6 M SAV

MOTORSPORT SPONSORING
Formula BMW A Junior racing Formula category. Kumho BMW Championship A BMW-exclusive championship run in the United Kingdom. Motorcycle BMW S1000RR Isle of Man TT in 1939 BMW became the first foreign manufacturer to win the Isle of Mann TT race with Georg Meier Dakar Rally BMW motorcycles have won the Dakar rally six times. In 1981, 1983, 1984, 1985, 1999, and 2000. Superbike World Championship BMW returned to premier road racing in 2009 with their all new superbike, the BMW S1000RR.

FORMULA ONE
BMW has a history of success in Formula One. BMW powered cars have won 20 races. In 2006 BMW took over the Sauber team and became Formula One constructors. In 2007 and 2008 the team enjoyed some success. The most recent win is a lone constructor team's victory by BMW Sauber F1 Team, on 8 June 2008, at the Canadian Grand Prix with Robert Kubica driving. Achievements include: Driver championship: 1 (1983) Constructor championship: 0 (Runner-up 2002, 2003, 2007) Grand Prix wins: 20 Podium finishes: 76 Pole positions: 33 Fastest laps: 33 BMW was an engine supplier to Williams, Benetton, Brabham, and Arrows. Notable drivers who have started their Formula One careers with BMW include Jenson Button, Juan Pablo Montoya, and Sebastian Vettel.

SPORTS CAR
Le Mans 24 Hours BMW won Le Mans in 1999 with the BMW V12 LMR designed by Williams Grand Prix Engineering. Also the Kokusai Kaihatsu Racing team won the 1995 edition with a BMW-engined McLaren F1 GTR race car. Nrburgring BMW won the 24 Hours Nrburgring 18 times and the 1000km Nrburgring twice (1976 and 1981). 24 Hours of Daytona BMW won 1 time (1976) Spa 24 Hours BMW won 21 times McLaren F1 GTR Successful mid-1990s GT racing car with a BMW designed engine. It won the BPR Global GT Series in 1995 and 1996 and the 24 Hours of Le Mans in 1995.

TOURING CAR
BMW has a long and successful history in touring car racing. European Touring Car Championship (ETCC) Since 1968, BMW won 24 drivers' championships along with several manufacturers' and teams' titles. World Touring Car Championship (WTCC) BMW won four drivers' championship (1987, 2005, 2006 and 2007) and three manufacturers' titles (20052007). DTM (Deutsche Tourenwagen Meisterschaft) the following won the DTM drivers' championship driving BMWs: 1989: Roberto Ravaglia, BMW M3 1987: Eric van der Poele, BMW M3 The DRM (Deutsche Rennsport Meisterschaft) was won by Harald Ertl in a BMW 320i Turbo in 1978 British Touring Car Championship (BTCC) BMW won the drivers' championship in 1988, 1991, 1992 and 1993 and manufacturers' championship in 1991 and 1993. Japanese Touring Car Championship (JTCC) BMW (Schnitzer) flew from Europe to Japan to compete in the JTCC and won the championship in 1995. Mille Miglia BMW won Mille Miglia in 1940 in with a 328 Touring Coup. Previously in 1938 the 328 sport car also obtained a class victory.

Rally
RAC Rally The 328 sport car won this event in 1939. Paris Dakar Rally BMW motorcycles have won this event 6 times. Tour De Corse The BMW M3 - E30 won this event in 1987

Bicycles
BMW has created a range of high-end bicycles sold online and through dealerships. They range from the Kid's Bike to the EUR 4,499 Enduro Bike. In the United States, only the Cruise Bike and Kid's Bike models are sold.

BMW nomenclature
BMW vehicles follow a certain nomenclature; usually a 3 digit number is followed by 1 or 2 letters. The first number represents the series number. The next two numbers traditionally represent the engine displacement in cubic centimeters divided by 100. A similar nomenclature is used by BMW Motorrad for their motorcycles. The system of letters can be used in combination, and is as follows: A = automatic transmission C = coup, last used on the BMW E46 and the BMW E63 (dropped after 2005 model year) c = cabriolet d = diesel e = eta (efficient economy, from the Greek letter ' ') g = compressed natural gas/CNG h = hydrogen i = fuel-injected L = long wheelbase s = sport, also means "2 dr" on E36 model sDrive = rear wheel drive T = touring (wagon/estate) Ti = hatchback for the BMW 3 Series hatchback x / xDrive = BMW xDrive all wheel drive

BMW-The Company yYear 1916 : RMW [ Rapp Motor Works is

yYear 1920

founded as an aircraft-engine factory in Munich. In 1917, changed to BMW

: Martin Stolle designs the M2 B 15 engine for the Victoria model motorcycle

y After World War I, BMW was forced to cease aircraft

(engine) production by the terms of the Versailles Armistice Treaty. The company consequently shifted to motorcycle production in 1923 .

During II WORLD WAR

During the Second World War, BMW produced the BMW R75 motorcycle with a sidecar attached, this made the vehicle very capable off-road, an equivalent in many ways to the Jeep

MODERN SERIES CARS yYear 1977 : BMW introduces the first 7

series car . The 733i sets new standards in technology, design and equipment.

yYear 1989

: In this year, the Iron Curtain Fell, BMW has another first by producing half a million cars.

BMW 3 Series
y The South African division of German manufacturer

BMW announced the availability of the Dynamic Edition for the new 3 Series, a special edition available only for the 320i, 320d and 335i models.
y The Dynamic Edition is based on the M Sport version

of the 3 Series

y The car is fitted with dark chrome 18 inch alloy

wheels, dark chrome tail pipes and Blue Shadow Cloth

y In the US, the all-wheel drive 328i xDrive Coupe and

335i xDrive Coupe will retail starting at $38,975 and $45,425 respectively, while the top of the range 335is will start at $50,525.

Customer Oriented Sales and Production Process

y The BMW Group introduced an online ordering

system in 1998, which gives dealers the option on showing customers their desired car on the screen and confirming the delivery date on the spot.
y The time frame in which the vehicle can be built is

fixed within a few seconds, a place in the production process is immediately reserved and the manufacturing logistics department is informed.

Production
y The worldwide production network of the BMW Group is the backbone

for growth in all of its global markets.

y Due to the close cooperation between all of the plants, manufacturing

takes place quickly and flexibly. This creates significant advantages in the international market.

y The BMW Group currently has 22 production and assembly plants, in

twelve countries on four continents. y Where it makes sense, the BMW Group also ties external partners into series manufacturing.

Worldwide Assembly Plants

y The BMW Group strategy of ensuring that production is tuned to market

y y

demands around the world also applies to smaller markets with worthwhile potential, in which customs regulations may, for example, complicate the import of complete automobiles. In such areas, the BMW Group manufactures automobiles from parts kits in assembly plants. This is the so-called Completely Knocked Down (CKD) production process. (Mass Customization) In the CKD process, certain parts and components are packaged as kits in precisely defined assembly steps and exported for assembly in the respective countries. These kits are then supplemented with locally manufactured parts in the partner countries. Currently, the BMW Group uses CKD assembly to manufacture automobiles with partners in eight locations (Malaysia, the Philippines, Russia, Vietnam, Egypt, Thailand, Indonesia, and Mexico).

The BMW Team of Plants

y The integration of production and logistics systems within the

individual BMW Group locations (to form an international production network) offers advantages for the customer.
y First and foremost, greater efficiency in the supply of production

materials helps to speed up the delivery of cars and motorcycles to customers, each plant making its own contribution to the smooth operation of the production network.

Fast Manufacturing adapted to Requirements

y Despite the growing variety of models, the BMW Groups production

network is so flexible that in several plants, different models can be manufactured as and when needed.
y One example: If the market demand for the BMW 3 Series models

increases, then the plant in Dingolfing can include this vehicle in their production program. y If the demand drops, then it is taken off the production program.

Focusing on Suppliers
y The integration of suppliers into vehicle development and production is a

decisive factor in competition.

y All of BMWs suppliers use either EDI (Electronic Data Interchange), or Web EDI. y Web EDI attaches ERP (for BMW, their SAP software) to the internet and allows

partners in communities like South Africa who cannot afford full-blown EDI to communicate with BMW.

y BMW introduced this solution to fellow German automakers Daimler Chrysler,

Toyota, and Volkswagon.

y When they ship parts, suppliers send BMW advance shipping

notifications (ASNs) to provide the car manufacturer with exact information on parts counts and delivery dates. Parts arriving at the BMW dock are then received just-in-time and transferred directly to the line.

Unique Automobiles
y Up to 20,000 parts travel the pressings plant through Body-in-White, and are

then painted and assembled to become a perfect whole a unique BMW or MINI.

y Every vehicle which rolls off the line is tailor-made according to the customer's

wishes in terms of model, color, interior furnishing and accessories, and engine type.

y An almost unimaginable number of 1017 variants are possible for the BMW 7

Series alone.

y BMW has earned a reputation for producing the highest quality car with the

highest level of customer service.

y BMWs logistics challenge is to let customers change their choices right up

until the production process starts.

MANFACTURING PLANTS
y Germany y United Kingdom y Austria y USA y South Africa

Efficient Assembly

Welding is performed with manufacturing robots and some manual labor.

Efficient Assembly
Each assembly station uses around a 1 minute and 30 second cycle time

y Car bodies are placed on lifters on the

center of the skillets. The lifters raise and lower the bodies to make it easier to add consoles, lights and other parts to the assembly.

y Ergonomic assist devices and

manipulators also aid in placing other heavy parts onto the frames.

PRODUCTION
In 2009,bmw produced 12,58,417 four-wheeled vehicles,which were manufacture in five countries. In 2009, BMW Motorrad produced 82,631 motorcycles

The number of light vehicles sold in the USA in 2004 rose by a good 1% to 16.9 million units. In Western Europe, the number of newly registered passenger cars increased in 2004 by approximately 2% to 14.5 million units. Amongst the major European markets, Spain recorded a sharp growth of almost 10%

Spartanburg Production Facility

BMW of North America example

Spartanburg Production Facility

y 1992- Construction of the

plant in Spartanburg, South Carolina begins. y The BMW plant near Spartanburg in South Carolina, USA, began producing BMW automobiles for the world market in 1994. y Today, it manufactures the BMW X5 and the BMW Z4 Roadster.

y The 2.1 million square foot plant

builds X-5 Sports Activity Vehicle (BMWs SUV) and the two-seater Z-4 roadster

y That cuts lead time by 50%

between order placement and production retrieval systems (AS/RS) (also known stackers) act as a buffer to make the delayed assignment possible.

y On the X-5 alone, there are 8

body variances, 12 colors, 19 engine choices, 16 interior choices, and 85 other options allows it to accept customer specs only six days before final production of the vehicle begins.

y Two automated storage and

y BMW has a devised system that

y One AS/RS holds 220 car bodies

while the other holds 230.

OVERSEAS SUBSIDIARIES

BMW South Africa

BMWs have been assembled in South Africa since 1968, when Praetor Monteerders' plant was opened in Rosslyn, near Pretoria. BMW initially bought shares in the company, before fully acquiring it in 1975; in so doing, the company became BMW South Africa, the first wholly owned subsidiary of BMW to be established outside Germany. Three unique models that BMW Motorsport created for the South African market were the E23 M745i (1983), which used the M88 engine from the BMW M1, the BMW 333i (1986), which added a 6-cylinder 3.2 litre M30 engine to the E30, and the E30 BMW 325is (1989) which was powered by an Alpina-derived 2.7 litre engine. South Africanbuilt BMWs are now exported to right hand drive markets including Japan, Australia, New Zealand, the United Kingdom, Malaysia, Singapore, and Hong Kong, as well as Sub-Saharan Africa. Since 1997, BMW South Africa has produced vehicles in left hand drive for export to Taiwan, the United States and Iran, as well as South America. BMW's with a VIN number starting with "NC0" are manufactured in South Africa.

BMW United States

BMW Spartanburg factory

BMW Manufacturing Co has been manufacturing the X5 and, more recently, the X6 in Greer near Spartanburg, South Carolina, USA.[58] The smaller X3 is slated to begin production in Spartanburg in 20092010. BMW's with a VIN number starting with "4US" are manufactured in Spartanburg. In 2010 BMW announced that it would spend $750 million to expand operations at the Spartanburg plant. This expansion will allow production of 240,000 vehicles a year and will make the plant the largest car factory in the United States by number of employees.

BMW India
BMW India was established in 2006 as a sales subsidiary in Gurgaon (National Capital Region). A state-of-the-art assembly plant for BMW 3 and 5 Series started operation in early 2007 in Chennai. Construction of the plant started in January 2006 with an initial investment of more than one billion Indian Rupees. The plant started operation in the first quarter of 2007 and produces the different variants of BMW 3 Series and BMW 5 Series.

BMW Canada
In October 2008, BMW Group Canada was named one of Greater Toronto's Top Employers by Mediacorp Canada Inc., which was announced by the Toronto Star newspaper.

BMW Egypt
Bavarian Auto Group is a multinational group of companies established in March 2003 when it was appointed as the sole importer of BMW and Mini in Egypt, with exclusive rights for import, assembly, distribution, sales and after-sales support of BMW products in Egypt. Since that date, BAG invested a total amount of 100 Million US Dollars distributed on 7 companies and 11 premises in addition to 3 stores. Currently, the facility enables Bavarian Auto the opportunity to offer a full range of locally assembled models; including the BMW 3 Series, 5 Series, 7 Series and X3 which. In combination with a new range of imported models; including the BMW 1 Series, 6 Series, X5, X6 and various Mini models.

Competition of BMW with

1. Mercedes Benz C class

2. Audi Q7

AUDI Q7

AUDI HISTORY
y The Audi history begins with a man called August

Horch, who founded the Company HORCH & CO in 1899.He invented his first car 1901 with the help of 15 fellow workers. The car had a max. speed of 32 km/h. In 1909 Mr. Horch had to leave his company due to major problems with the commercial management and founded another company called Audi. " Audi" is the Latin translation for "Horch" and he took that name because he wanted to build cars under his own name.

AUDI Q7
y TOP OF MIND. EVEN WHEN OUT OF SIGHT. y THE AUDI Q7. BORN TO TAKE CENTRE STAGE.

y The new AUDI Q7 leaves a trail of compliments behind, long after it has whizzed past. With path breaking technology and streamlined sophistication, the limelight belongs to the new AUDI Q7. Be witness to its power as it occupies minds and turns heads.

Mercedes Benz

Mercedes Benz History

y Gottlieb Daimler and Carl Benz were born only 60

miles apart in southern Germany. Daimler was born March 17, 1834. A decade later, on November 25, Carl Benz was born.
y Although they grew up with little in common, both

boys were fascinated by machines from an early age. Because their approach to building cars was quite different, it is doubtful, though, that they met or even knew what the other was doing.

y In 1886, Carl Benz built a motorized tricycle. His first four-wheeler,

the Victoria, was built in 1893. The first production car was the 1894 Benz Velo which participated in the first recorded car race, the Paris-Rouen race. In 1895, Benz built his first truck. y In 1886, Gottlieb Daimler literally built a horseless carriage. In 1888 Daimler made a business deal with William Steinway (of piano fame) to produce Daimler's products in the US. From 1904 until a fire in 1907, Steinway produced Mercedes passenger cars, Daimler's light trucks, and his engines on Long Island.

y Mercedes Benz C-Class is an entry level 4-door 5-

passenger entry level luxury sedan. Most accessible of all Mercedes Benzes, it is a car with classy design and shape. The car is equipped with all top-notch accessories, making it really a class buy. It is an elegant vehicle, and you would surely love to ride it.

y Engine

The C220 CDI is driven by the powerful second generation, 2.2 litre common-rail direct injection diesel engine which has an output of 104 kW corresponding to 141 hp at 3800 rpm. The C200 KOMPRESSOR is propelled by 1.8 litre, supercharged engine. The four-cylinder engine gives an output of 116 kW corresponding to 158 hp at 5500 rpm.

Safety
y Safety measures like standard driver airbag, ABS

and integrated side-impact protection; the front passenger airbag, traction control and break assist have been incorporated in Mercedes Benz C-Class.

VS

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Made By : ADITYA KALIA M100700003