Mother Dairy Presentation
Mother Dairy Presentation
Mother Dairy Presentation
A NATIONAL FOOTPRINT
SUBMITTED BY :- GROUP 2
AKSHIT GARG
AMAN NAGAR
AMRITANSHU GHOSH DASTIDAR
AKANKSHA PALIWAL
AKANSHA PRASAD
Government has taken several initiative to change the
face of milk production in India
1. No excuse duty for most of the dairy products
2. 2. 100% FDI is allowed through automatic route
Threat of substitutes
No substitutes are available for milk or milk products.
Mother Dairy products can be substituted with the products of other local vendors who provide milk at a cheaper price.
Quality, trust, reliability of sources, and ease of access attract more consumers.
Competitive Rivalry
Varying size of competitors – from small players like Anik, Heritage, Parag Foods, Kwality to big players like Amul(owns a market share of 14.8 percent), Nestle,
Danone, and Hatsun Agro
SWOT ANALYSIS
STRENGTH WEAKNESS
Farmer's Support: In the areas where it operates, dairy and vegetable Localization: Due to the perishable nature of milk, the market
farmers are friendly toward the corporation. This guarantees them a is primarily local. For instance, there is Milma in Kerala,
constant and reasonably priced supply of raw materials. Nandini in Karnataka, and Tirumala Milk Cooperative in Tamil
Nadu. Thus in order to target wider audiences the organization
Strong reputation and goodwill: As a result of consistently providing
needs to enter into other businesses.
milk to clients, the business enjoys a high reputation and goodwill.
Costs associated with distribution: Because Mother Dairy's
Customer Satisfaction: The company has a strong relationship with
goods are perishable, distribution requires the use of freezers
Indians and, as a result, has a solid understanding of the needs and
and other equipment. The coverage zones are likewise quite
sentiments of the Indian client across all of their product categories.
small in scope. This significantly raises the cost of distribution.
OPPORTUNITIES THREATS
Great market potential for consumer goods in India: The Market Entry Barriers- Entry barriers are minimal or
majority of consumer goods are in high demand in India, and nonexistent in the food processing sector, and conglomerates
the country's expanding population is driving up demand. and independent providers are equally competitive. Mother
Dairy is facing numerous risks as a result of this.
Environment- Environment in India is beneficial because of
the government's support for agriculture, which has led to the Competitors - Amul, Britannia, Nestle, and other significant
food processing sector receiving many benefits. rivals of Mother Dairy.
OUR ANALYSIS
• Mother Dairy should make plans to expand outside of Delhi and introduce new products in order to enhance
its market share.
• To enhance its market share, Mother Dairy introduced its ice creams, curd, probiotic curd, sweet curd, etc.
Mother Dairy also employs distinctive and superior marketing techniques to those of its rivals. An attempt is
made to maintain a certain age range of clients that is targeted.
• Additionally, while customer pleasure is the primary driver of their growth, profit is the organization's least
crucial goal. With Safal, Mother Dairy has a significant position in the markets for milk and items related to
milk, as well as for frozen fruits and vegetables and edible oils.
• They can anticipate expanding nationally because of their positive political, economic, social, technological,
environmental, and legal implications.