Chap 11
Chap 11
Chap 11
Chapter 11
Writing Business Reports
and Proposals
Chapter 11 Objectives
Discuss the structure of informational reports.
Explain the structure of analytical reports.
List the most popular types of visuals and
discuss when to use them.
Clarify five principles of graphic design to
remember when preparing visuals.
Identify and briefly describe five tools that
writers can use in long reports to help readers
stay on track.
Deciding on Length
and Format
When selecting a format,
you have four options:
Preprinted Memo
form
Letter Manuscript
Organizing
Informational Reports
To arrange your material, use a topical
organization such as
Importance Spatial
orientation
Sequence Geography
Chronology Category
To accompany Excellence in Business Communication, 5e , Thill and Bovée © 2002 Prentice-Hall
11.5
Let’s
Discuss Analytical Reports
What are some drawbacks of using
the direct approach for a research
and analysis report?
Under what circumstances would
you write a justification report?
Under what circumstances would
you write a report based on a
logical argument?
2 + 2 = 4 Approach
Scientific method
Yardstick approach
Visual Aids
Reinforce understanding
“Visualizing” Information
Decide on the message.
Identify points requiring visual support.
Maintain a balance between illustrations
and words.
Consider your production schedule.
Continuity Emphasis
Contrast Simplicity
Experience
Guiding Readers
through Reports
Start with an opening that indicates the
report’s subject and importance.
Use headings, subheadings, and
lists effectively.
Use transitions to bind the report.
Use preview and review sections.
Create an ending that leaves a strong,
lasting impression.