Sampling
Sampling
RESEARCH
( NON-PROBABILITY AND PROBABILITY
SAMPLING)
Presented by
Dr.K.Latha ., M.Sc(N)., Ph.D
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Introduction
Sampling is a not a new development, but in recent times it
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Introduction
Quantitative researches – select samples for
Generalization
Qualitative Researches-Are not concerned
about Generalisability, But with
Understanding of the phenomenon
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Sampling Terminologies
Sample
Population or universe
Target population
Accessible population
Census
Sampling frame
Sampling scheme
Strata
Sampling Terminologies
POPULATION
It
is the entire aggregation of cases that meet a designated set of
criteria
◦ Any complete group
People
Sales territories
Stores
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Sampling Terminologies (Cont)
Sampling frame - A sample frame is the listing of all
population elements from which the sample will be
drawn.
Census -A census is a
count of all the elements
in a population.
Sampling Terminologies (Cont)
Population:
a set which includes all
measurements of interest
to the researcher
(The collection of all responses,
measurements, or counts that are
of interest)
Sample:
- It consists of subset of the units that compose the
population
Sampling Terminologies (Cont)
Sampling…
It is the process of selecting a portion of the
population to represent the entire
population
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The need to sample ????
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Indispensable of sampling in
Research
Saves lot of time
Provides accuracy
Controls unlimited data
Studies individual
Reduces cost
Gives greater speed /helps to complete in stipulated
time
Assists to collect intensive and exhaustive data
Organizes conveniences
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Disadvantages of Sampling (Defective
Sampling)
1. If sampling is biased, or not representative, or too
small, the conclusion may not be valid and reliable.
2. In research, the respondents to a study must have a
common characteristics which is the basis of the
study.
3. If the population is very large and there are many
sections and subsections, the sampling procedure
becomes very complicated.
4. The researcher always does not possess the necessary
skill and technical knowledge in sampling procedure.
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Principles of Sampling
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in
QUANTITATIVE
STUDIES
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QUANTITATIVE SAMPLING
IMPORTANT ISSUES
◦ Representation – the extent to which the sample is
representative of the population
◦ Generalization – the extent to which the results of the study
can be reasonably extended from the sample to the
population
◦ Sampling error - the chance occurrence that a randomly
selected sample is not representative of the population due
to errors inherent in the sampling technique
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TYPES OF SAMPLING DESIGNS
Sampling
Techniques
Probability Non-Probability
Sampling Sampling
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Uses of Non Probability Sampling
NON-PROBABILITY
Purposive /
Convenience/ Quota
Judgment
Snowball Sampling
Sampling
Sampling
Sunil Kumar
1. Convenience Sampling
It uses the most conveniently available samples in the study
Subjects may be atypical of the population with regard to the
critical variables being measured
Common of all sampling techniques
Considered – fast, inexpensive, easy and the subjects are readily
available (Convenient accessibility and proximity to the researcher)
Individuals may not be known to the researchers
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Convenience sampling (Cont..)
the process of including whoever happens to be
available at the time
…called “accidental” or “haphazard”
sampling
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Variant - Snow ball Sampling
Another type is
SNOW BALL SAMPLING OR NETWORK
SAMPLING-
It refers to that the early sample members are asked to identify
other people who meet the eligibility criteria who must be
otherwise difficult to identify
E.g. :-Obtaining subjects for study to observe a rare disease.
It is often considered as expedient but runs with the risk of
sampling bias
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Types of Snow Ball Sampling
Linear Snowball Sampling
Subject refers only one other subject
Exponential Non-Discriminative
Snowball Sampling
Subject gives multiple referrals and each
referral gives some more until required
sample size is reached.
Exponential discriminative
Snowball Sampling
Subject refers multiple people but only
one is chosen as sample
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Snow ball sampling
Referral system helps find Potential sampling
samples quickly bias
Low Chance of lack of co-
cost solution
Works for hesitant subjects operation
Peer network might
Secretive groups can be
not exist
identified easily
Merits Demerits
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Merits – Convenient sampling
Considered easiest, cheapest and least time consuming,
Over riding principle is Researchers convenience and the
respondent availability
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2. QUOTA SAMPLING
convenience sampling
QUOTA SAMPLING (Cont… )
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3. Purposive/ judgmental
sampling
The process whereby the researcher selects
a sample based on experience or knowledge
of the group to be sampled… called
“JUDGMENTALSAMPLING”
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PURPOSIVE SAMPLING (Cont)..
Or
A newly developed instrument can be tested with the purposive
sampling of diverse types of people
Eg. A scale on Post partum depression
Merits – Purposive sampling
Merits
A Sample of areas or persons can be chosen purposively
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Demerits – Purposive sampling
Demerits
Always not reliable
Human minds have difficulty in recognizing typical items
Requires knowledge about population which he usually does not possess.
Potential for inaccuracy in the researcher’s criteria and resulting in
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PROBABILITY SAMPLING DESIGNS
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RANDOM SAMPLING
Probability Sampling
Dr.K.Latha
1.Simple random sampling (Cont.)
• Several ways of selecting a simple random sample
ii. Random
Number
Tables
Each item is
numbered and a
table of random
numbers is used
to select the
members of the
sample
Prepared by: Mdm. Nor Azian Abu Asan Unit 6: Business Decision
Dept. of Maths & Stats Making
Example 2: Simple Random Sampling (SRS)
Suppose your college has 500 students (population)
and you need to conduct a short survey on the quality
of the food served in the cafeteria. You decide that a
sample of 70 students (sample) should be sufficient for
your purposes.
In order to get your sample, you;
Sunil Kumar
Example : Stratified (Random) Sampling
Using the same survey problem from Example (1): SRS
element
Sampling method divides the population into contagious
method
The usual procedure is to sample successively such as
First unit
Work out Select select by
what fraction according to random
Develop fraction (100 numbers
Define Decide the of the frame
sampling sample from then every
population sample size the sample
frame 1,000 frame nth unit
size then 10% so
represents selected
every 10th unit) (e.g. every
10th)
Sunil Kumar
Systematic Sampling - Advantages & Disadvantages
Advantages Disadvantages
i. Simple to carry out i. If list has periodic arrangement
ii. Easier to draw, without then sample collected may not be
mistakes. an accurate representation of the
iii. More precise than SRS entire population.
as more evenly spread ii.Sometimes results with biased
over population. samples
iv. Economical iii. Problem is that the list is
v.Staistically more arranged at intervals coinciding
efficient and provides with sampling interval
better representative E .g:- if all the 5th element is Head
Nurse, she will either always or
sample never be included in the study
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Selecting an Appropriate Sampling
Technique
A researcher has to consider the research objectives first as to
do they call for qualitative or quantıtative research.
Secondly, available resources should be kept in mind
including the time frame available for conducting the
researcher and making the findings available.
Researchers should also focus on the need for statistical
analysis and degree of accuracy required with regard to the
research and the expected outcomes.
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3.05.2017 Dr.K.Latha
Sampling & Non-Sampling Errors
Non-sampling - errors refers to biases and mistakes in
selection of sample.
Sampling errors - sampling error is the error caused by
observing a sample instead of the whole population.
◦ sampling error is incurred when the statistical characteristics of a
population are estimated from a subset, or sample, of that
population.
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WHAT IS SAMPLE SIZE?
This is the sub-population to be studied in order to make
an inference to a reference population (A broader
population to which the findings from a study are to be
generalized)
In census, the sample size is equal to the population size.
from a study.
Therefore, an optimum sample size is an essential
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WHAT IS SAMPLE SIZE DETERMINATION
following reasons:
1. To allow for appropriate analysis
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HOW LARGE A SAMPLE DO I NEED?
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CONVERSELY
If the sample size is too large:
1. The study will be difficult and costly
2. Time constraint
3. Available cases e.g rare disease.
4. Loss of accuracy(True value).
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Power analysis
Power analysis is an important aspect of research design. It
allows us to determine the sample size required to detect an
effect of a given size with a given degree of confidence
The following four quantities have an intimate relationship:
1. sample size
2. effect size – (is the difference between two means /divided
by the standard deviation of the two conditions.
3. significance level = P(Type I error) = probability of finding
an effect that is not there- usually set as 5% or 0.05
4. power = 1 - P(Type II error) = probability of not finding
an effect that is there
Given any three, we can determine the fourth.
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Strategy for assessing power
Determine form of experiment/research
Decide on hypothesis test
Carefully consider which effect(s) is (are) important
to detect
Select desired power (& alpha)
Determine likely effect size (or range of effect sizes)
Conduct power analysis
Consider whether study is feasible as currently
designed
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Post hoc - Power Analysis
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PROCEDURE FOR CALCULATING
SAMPLE SIZE.
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Sample Size – Thumb Rules
According to Uma Sekaran in Research Method for Business
4th Edition, Roscoe (1975) proposed the rules of thumb for
determining sample size, where sample size larger than 30
and less than 500 are appropriate for most research, and
the minimum size of sample should be 30% of the
population.
◦ A large health science trial – 300 subjects in each groups
◦ Mid sized trials – 100 subjects in each group
◦ Small sized trial and PG thesis – at least 30 subjects in each
groups.
◦ Same norms for retrospective or case control studies
◦ Descriptive studies – atleast 200 subjects.
Eventually thumb rule lacks scientific basis
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PROCEDURE FOR CALCULATING
SAMPLE SIZE.
There are four procedures that could be used for
calculating sample size:
1. Use of formulae
2. Ready made table
3. Nomograms
4. Computer software
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1. USE OF FORMULAE FOR SAMPLE SIZE
CALCULATION & POWER ANALYSIS
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To calculate the minimum sample size required for accuracy, in
estimating proportions, the following decisions must be taken:
1. Decide on a reasonable estimate of key proportions (p) to be
measured in the study
2. Decide on the degree of accuracy (d) that is desired in the study.
~1%-5% or 0.01 and 0.05
3. Decide on the confidence level(Z) you want to use. Usually 95%
=1.96.
4. Determine the size (N) of the population that the sample is
supposed to represent.
5. Decide on the minimum differences you expect to find statistical
significance.
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For population >10,000.
n=Z pq/d 2 2
n=(1.962)(0.5)(0.5)/0.052
n=384.
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If study population is < 10,000
nf=n/1+(n)/(N)
nf= desired sample size, when study population <10,000
n= desired sample size, when the study population > 10,000
N= estimate of the population size
nf= 400/1+400/1000
nf= 400/1.4
nf=286
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SAMPLE SIZE FORMULA FOR COMPARISON OF GROUPS
n’=2z2pq/d2
E.g suppose we want to compare an experimental group against a control group
with regards to women using contraception. If we expect p to be 40 & wish to
conclude that an observed difference of 0.10 or more is significant at the 0.05
level, the sample size will be:
n’= 2(1.96)2(0.4)(0.6)/0.12
=184
Thus, 184 experimental subject & another 184 control subjects are required.
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2. Sample size using determination
using a table
Research advisors (2006), based on the sample size
calculation formula by Krejcie & Morgan (1970)
In Nursing research studies, the following is ideal
Eg. To study patients satisfaction
• Confidence interval – 95%
• Margin error – 5%
Thus, if you have 5000 customers and you want to sample a
sufficient number to generate a 95% confidence interval that
predicted the proportion who would be repeat customers
within plus or minus 2.5%, you would need responses from
a (random) sample of 1176 of all your customers.
As you can see, using the table is much simpler than
employing a formula. Dr.K.LATHA 3/5/2017 91
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3. USE OF NOMOGRAM FOR SAMPLE SIZE CALCULATION
A nomogram is a chart consisting of three or more lines or curves so
arranged that the required reading can be quickly made by just
moving the ruler.
Various nomograms have been devised such as
1) to calculate the sample size in diagnostic studies,
2) to find the number of clusters required for estimating the
prevalence rate,
3) to find the number needed to treat in a therapeutic trial against
values of absolute risk in the absence of treatment etc
The nomogram has four elements to it
◦ (number of patients,
◦ confidence intervals,
◦ prevalence and
◦ sensitivity/specificity).
If the researcher knows any three of these, they will be able to
estimate the fourth. 93
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3. USE OF COMPUTER SOFTWARE FOR SAMPLE
SIZE CALCULATION & POWER ANALYSIS
economics)
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STILL CONFUSED………………………..
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A Word in Conclusion
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Questions???
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Thanks for your attention
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