The document provides sales and marketing information about the Toyota Qualis vehicle launched in India in 2000. It was Toyota's first model in India and was popular among fleet operators and large families as a capable workhorse. The Qualis earned popularity and had lifetime sales of over 142,000 units sold mostly through its 24 dealerships in urban areas. Sales peaked at over 36,000 units in 2005. The document also provides a brief comparison of the Qualis' competitors when it was sold, such as the Mahindra Marazzo, Maruti Suzuki Ertiga, and Renault Triber.
The document provides sales and marketing information about the Toyota Qualis vehicle launched in India in 2000. It was Toyota's first model in India and was popular among fleet operators and large families as a capable workhorse. The Qualis earned popularity and had lifetime sales of over 142,000 units sold mostly through its 24 dealerships in urban areas. Sales peaked at over 36,000 units in 2005. The document also provides a brief comparison of the Qualis' competitors when it was sold, such as the Mahindra Marazzo, Maruti Suzuki Ertiga, and Renault Triber.
The document provides sales and marketing information about the Toyota Qualis vehicle launched in India in 2000. It was Toyota's first model in India and was popular among fleet operators and large families as a capable workhorse. The Qualis earned popularity and had lifetime sales of over 142,000 units sold mostly through its 24 dealerships in urban areas. Sales peaked at over 36,000 units in 2005. The document also provides a brief comparison of the Qualis' competitors when it was sold, such as the Mahindra Marazzo, Maruti Suzuki Ertiga, and Renault Triber.
The document provides sales and marketing information about the Toyota Qualis vehicle launched in India in 2000. It was Toyota's first model in India and was popular among fleet operators and large families as a capable workhorse. The Qualis earned popularity and had lifetime sales of over 142,000 units sold mostly through its 24 dealerships in urban areas. Sales peaked at over 36,000 units in 2005. The document also provides a brief comparison of the Qualis' competitors when it was sold, such as the Mahindra Marazzo, Maruti Suzuki Ertiga, and Renault Triber.
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TOYOTA QUALIS
MARKETING MANGEMENT
NAME: Vatsal Ghedia
SECTION: PGDM – 4 ROLL NO. – 2022-2206-0001-0009 INTRODUCTION Qualis was the first model launched by Toyota in India (way back in 2000) It was nothing but a ‘Kijang’ which was sold globally. Favorite of the fleet operators & large Indian families. Earned popularity as a capable workhorse. The models introduced were: 1. FS (Family Saloon) 2. GS (Grand Saloon) 3. GS-T (Grand Saloon Touring) SCPS
COMPAN SECTOR Y
PRODUCT SERVICE DATA Life time unit sale – 142631 units
i.e., 2338 units per month in the 61 months
38 per cent share in the MPV segment - 15 per cent is contributed by sales in rural and semi- urban markets.
