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    BergerPaints - B2B

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    Bharti Girdhar
    This document provides an overview of Berger Paints' B2B presentation which includes information on: 1) The group members making the presentation. 2) Background on Berger Paints including their founding date, headquarters, manufacturing units, and international presence. 3) Details on their nature of business including competitors, market share, distribution channels, product segmentation, and inventory management. 4) How Berger Paints uses Microsoft Dynamics CRM to improve customer relationship management and operational efficiency.

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    BergerPaints - B2B

    Uploaded by

    Bharti Girdhar
    64 views9 pages
    This document provides an overview of Berger Paints' B2B presentation which includes information on: 1) The group members making the presentation. 2) Background on Berger Paints including their founding date, headquarters, manufacturing units, and international presence. 3) Details on their nature of business including competitors, market share, distribution channels, product segmentation, and inventory management. 4) How Berger Paints uses Microsoft Dynamics CRM to improve customer relationship management and operational efficiency.

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    BergerPaints _B2B

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    This document provides an overview of Berger Paints' B2B presentation which includes information on: 1) The group members making the presentation. 2) Background on Berger Paints including their founding date, headquarters, manufacturing units, and international presence. 3) Details on their nature of business including competitors, market share, distribution channels, product segmentation, and inventory management. 4) How Berger Paints uses Microsoft Dynamics CRM to improve customer relationship management and operational efficiency.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    64 views9 pages

    BergerPaints - B2B

    Uploaded by

    Bharti Girdhar
    This document provides an overview of Berger Paints' B2B presentation which includes information on: 1) The group members making the presentation. 2) Background on Berger Paints including their founding date, headquarters, manufacturing units, and international presence. 3) Details on their nature of business including competitors, market share, distribution channels, product segmentation, and inventory management. 4) How Berger Paints uses Microsoft Dynamics CRM to improve customer relationship management and operational efficiency.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 9

    B2B Presentation

    Group Members
    –
    Mrinmoy Poddar
    Bharti Girdhar
    Meetanshu Pamecha
    Abhishek Sharma
    Vivek Singh
    Amar Pratap Singh
    Introduction
    • Founded on 17December 1923 by Louis Berger
    • Berger Paints Ltd is an Indian multinational
    paint company, based in Kolkata, West Bengal, India.
    • This company has 16 manufacturing units in India, It
    has manufacturing units
    at Howrah and RishraArinso, Taloja, Naltoli, Goa, Devla
    , Hindupur Jejuri, Jammu,Puducherry and Udyognagar.
    The company has presence in five countries – India,
    Russia, Poland, Nepal and Bangladesh.
    • They have an employee strength of over 3,600 and a
    countrywide distribution network of 25,000+ dealers
    Nature of business market
    • Competitors of Berger paint – Asian
    paints, Nerolac paint and Indigo
    paints.
    • Market share of berger paint – 12%
    Robust distribution channel.
    • Brand name and value developed
    over 98 years .
    • Innovative marketing strategies .
    • Good product segmentation catering
    to various uses and users.
    • Good inventory management
    Customer Relationship Management
    1. Berger Paints India Ltd has deployed Microsoft
    Dynamics CRM (customer relationship
    management) solution.
    2.  to support its centralised call centre operations
    and in turn, improve operational efficiency and
    effectiveness. 
    3. Microsoft Dynamics CRM solution helps
    organisations to be more productive and derive
    insights necessary to respond quickly in an ever-
    changing world of business.
    4. Dynamics CRM enables companies to attract new
    prospects, amplify sales and delight customers.
    Business market planning
    Target Audience –
    Berger paints target a whole range of customers .
    including but not limited to homeowners , corporates
    automobile companies, whole sellers and distributors.
    a. The retail customers of Asian paints are of 20 years or
    above from middle, upper middle , higher income
    groups .
    b. The corporate customers of the company belong from
    private companies , government bodies ,and other
    institutions .
    Business Market Channel-
    • Having huge distribution channel-
    • Professional and efficient sales team-
    • Effective assistance to customer-
    • Different distribution channels-
    • Bulk Customers
    What challenges are faced in
    distribution channel ?

     On commission margin, disagreements arise


    between distributors and retailers.
     During the festive season, demand rises but
    cannot fully expand production and satisfy demand
     When the retailer shifts to other brands, there are
    issues with distribution.
    Business Communication
    What is their Advertising Strategy?
    • Company uses innovative techniques and
    taglines to promote its products to a specific
    segment of customers.
    • It does aggressive marketing on TV by using
    guerilla marketing tactics such as relating its
    paints with the sky
    • Berger Paints has signed with various prominent
    celebrities in India such as Katrina Kaif, Kareena
    Kapoor, and Akshay Kumar as its brand
    ambassador.
    • social media contests to promote its products and
    attract more audiences.
    • The company also comes up with various ad
    campaigns as their strategy to promote their
    newer and innovative products
    9

    THANK YOU

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