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    PAPPRESENTATION

    Uploaded by

    gayathri nath
    This document discusses data mining, data warehousing, and customer relationship management (CRM). It explains that data mining can be used in CRM systems like credit cards to cluster customers based on recency, frequency, and monetary values (RFM analysis). RFM analysis helps companies identify the most and least valuable customers. The document also discusses how associative rule mining can be used to find patterns in customer transactions and compare different rules. Finally, it concludes that data mining and CRM will be important for effective business in e-commerce.

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    PAPPRESENTATION

    Uploaded by

    gayathri nath
    19 views10 pages
    This document discusses data mining, data warehousing, and customer relationship management (CRM). It explains that data mining can be used in CRM systems like credit cards to cluster customers based on recency, frequency, and monetary values (RFM analysis). RFM analysis helps companies identify the most and least valuable customers. The document also discusses how associative rule mining can be used to find patterns in customer transactions and compare different rules. Finally, it concludes that data mining and CRM will be important for effective business in e-commerce.

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    This document discusses data mining, data warehousing, and customer relationship management (CRM). It explains that data mining can be used in CRM systems like credit cards to cluster customers based on recency, frequency, and monetary values (RFM analysis). RFM analysis helps companies identify the most and least valuable customers. The document also discusses how associative rule mining can be used to find patterns in customer transactions and compare different rules. Finally, it concludes that data mining and CRM will be important for effective business in e-commerce.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    19 views10 pages

    PAPPRESENTATION

    Uploaded by

    gayathri nath
    This document discusses data mining, data warehousing, and customer relationship management (CRM). It explains that data mining can be used in CRM systems like credit cards to cluster customers based on recency, frequency, and monetary values (RFM analysis). RFM analysis helps companies identify the most and least valuable customers. The document also discusses how associative rule mining can be used to find patterns in customer transactions and compare different rules. Finally, it concludes that data mining and CRM will be important for effective business in e-commerce.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 10

    DATA MINING AND

    WAREHOUSING

    Application of CRM in credit card


    system
    INTRODUCTION

     What is Data mining and Data


    warehousing?

     What makes them significant?

     What is Customer Relationship


    Management?
    ABSTRACT
    Need for Data mining in CRM
     Clustering using RFM (Recency, Frequency
    and Monetary values)
    Implementation of data mining in credit card
    patterning
    RELATED WORKS

     Need for Data Warehousing

     Applications of Data mining at


    present scenario
    Working of Data Mining
    What is RFM Analysis?
    RFM Analysis helps companies decide which customers to
    give select offers and promotional items.
    It is a way for companies to find ways to increase customer
    spending.
    Companies can use it to target lost customers and give them
    incentives to purchase items
    RFM Analysis can help companies keep track of their
    customers and build a relationship that can increase sales and
    productivity.
    It also identifies minimal losses – customers spend low dollar
    amounts in small quantities
    TABLE 1
    TABLE 2
    ID Recency Frequency Monetary
    CID RECENCY RATING

    1 3 6 540 12 1 5

    2 6 10 940 1 3 5
    3 45 1 30 15 4 5
    4 21 2 64 7 5 4
    5 14 4 169 11 5 4
    6 32 2 55 2 6 4
    7 5 3 130 10 10 3
    8 50 1 950 5 14 3
    9 33 15 2430 14 17 3
    10 10 5 190 4 21 2
    11 5 8 840 13 24 2
    12 1 9 1410 6 32 2
    13 24 3 54 9 33 1
    14 17 2 44 3 45 1
    15 4 15 32 8 50 1
    Associative Rule Mining

     After patterning, we use the concept of the terms


    “similar” and “difference” to depict disparity between
    rules.

     We use Rule Matching Threshold (RMT) to decide the


    measure of difference between rules.
    CONCLUSION

    Next generation of Information
    mining and knowledge discovery
    for effective CRM.

    CRM in E-buisness world.


    Submitted by ,
    HARINI V GAYATHRI NATH J S
    B.TECH I YEAR, B.TECH I YEAR,
    DEPT OF ICT, DEPT OF ICT
    harini.v.bharath@gmail.com gayathrinathjs@gmail.com

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