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Unit - 3. - Demand - Main Points (SL)

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Main points!

09.27.2022
Irina Kovaleva
What is a market?
A market (рынок) is where buyers (покупатели) and
sellers (продавцы) come together to carry out an
economic transaction (сделка).
What is demand?
Demand (спрос) is the quantity of а good or service that
consumers are willing (желают) and able (могут) to
purchase (купить) at different prices in а given time period.
Effective demand
Effective demand (платежеспособный спрос) is a type of
demand where customers display their preferences to the
market and end up satisfying their choice by making
payments for them because they can afford it (могут себе
это позволить) at a given period. 
Ineffective demand
In contrast, ineffective demand (неплатежеспособный
спрос), on the other hand, entails the way customers pose
their interests in the market but can't afford (не могут себе
позволить) the goods and services they prefer within a
given period.
Law of Demand
Law of Demand
•A rise in the price, other
things remaining the
same, brings a decrease in
the quantity demanded
and a movement up along
the demand curve.
•A fall in the price, other
things remaining the
same, brings an increase
in the quantity demanded
and a movement down
along the demand curve.
Movement along the Demand Curve

•When the price of


the good changes and
other things remain
the same, the
quantity demanded
changes and there is
a movement along
the demand curve.
Change in Demand
• When some influence on buying plans other than the
price of the good changes, there is a change in demand
for that good.
• The quantity of the good that people plan to buy
changes at each and every price, so there is a new
demand curve.
• When demand increases, the demand curve shifts
rightward.
• When demand decreases, the demand curve shifts
leftward.
Shift of the Demand Curve

•If the price


remains the same
but one of the other
influences on
buyers’ plans
changes, demand
changes and the
demand curve
shifts.
Non-price determinants of demand
Shift (сдвиг) of the demand curve

1. Income.

2. The price of related goods

3. Tastes and preferences

4. Future price expectations

5. Number of consumers
1. Income
Normal and Inferior goods

How do you know if goods are normal or inferior?


If the quantity demanded (величина спроса) of a
product increases with increase in consumer income, the
product is a normal good and if the quantity demanded
decreases with increase in income, it is an inferior good.
2. The price of related goods
Substitutes and complements
Complements are goods that are consumed together. 
Substitutes are goods where you can consume one in place
of the other.
3. Tastes (вкусы) and preferences
(предпочтения)
If tastes change in favour (вкусы меняются в пользу) of a
particular product, then more will be demanded

When tastes change so that а given product becomes less


popular, then demand will fall.
4. Future price expectations
If consumers think that the price of а product will increase in the
future, then they may well demand more of that product in the
present (сейчас), taking advantage of the current lower prices.

If consumers expect the price of а product to fall in the future,


then they may demand less of that product in the present,
postponing (откладывая) their demand until а future date.
5. Number of consumers
Obviously, if the population of а country is growing, then the
demand for most products will increase

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