SIMER Store Data
SIMER Store Data
SIMER Store Data
140000
120000
100000
80000 2011
2012
2013
60000 2014
40000
20000
0
Africa Canada Caribbean Central Central East EMEA North North Oceania South Southeast West
Asia Asia Asia
-20000
4- WHICH IS THE HIGHEST SELLING
PRODUCT?
DESCRIPTIVE ANALYSIS:-
Highest Selling Product in terms of sales Apple Smart Phone, Full Size 12642501.91
Eureka Disposable Bags for Sanitaire Vibra Groomer I Upright
Lowest Selling Product in terms of sales Vac 1.624
Lowest Selling Product in terms of Quantity Boston 1900 Electric Pencil Sharpener 1
6- What is the trend of each year
2011
Formula used to find the trend: Descriptive yearly Trend Analysis for Year 2011
=MAX($B$2:$B$4247)
Significance Product Name Value
=MIN($B$2:$B$4247)
Highest Selling Product in Lexmark MX611dhe
terms of sales Monochrome Laser Printer 8159.952
Lowest Selling Product in
terms of sales Avery Non-Stick Binders 0.898
Highest Selling Product in
terms of quantity Rogers Trays, Industrial 14
Lowest Selling Product in
terms of Quantity Apple Smart Phone, Cordless 1
2012
•Formula use to find the trend
=MAX($B$2:$B$4247)
=MIN($B$2:$B$4247)
• There are more than one product at minimun quantity sales range
Highest Selling Product in terms of sales Cubify CubeX 3D Printer Triple Head Print 7999.98
Lowest Selling Product in terms of sales Acco Suede Grain Vinyl Round Ring Binder 0.556
Lowest Selling Product in terms of Quantity Hon Executive Leather Armchair, Black 1
7- IS THE STORE DOING GOOD? HOW?
•Analysis: from the given chart we can clearly see that the sales for the firm is
increasing year by year. The store has presence in seven nations of the world. In
which company has total 51290 stores world wide. The major contribution in sales
ans well as profit is given by consumer segment which is correctly focused by the
giant and they has significantly opened more stores focusing consumer goods and
lately the product segment from corporate is the second major contributor in the
growth driver of the store.
•According to data simer store is doing
good.
8- SHOULD THE STORE EXPAND ITS
FOOTPRINT? WHY?
• According to the data , sales is increasing every year that’s why we should expand
its store.
9- SHOULD THE STORE EXIT FEW
REGION/PRODUCT WHY?AND WHICH?
• We should close the store from these region because it is in loss.
11- Which markets are doing good? Year on year
Row Labels Sum of Profit Sum of Sales
Africa 88871.631 783773.211
2013 311.52 2832.96
2014 87820.377 777276.207
2015 739.734 3664.044
APAC 436000.049 3585744.129
2011 564.84 1822.08
2012 996.48 5244.84
2013 1394.481 11747.241
2014 433329.7745 3551851.894
2015 -285.5265 15078.0735
Canada 17817.39 66928.17
2014 17808.15 66908.01
2015 9.24 20.16
EMEA 43897.971 806161.311
2014 42845.049 798684.459
2015 1052.922 7476.852
EU 372829.7415 2938089.061
2013 -96.54 2892.51
2014 370008.576 2918982.156
2015 2917.7055 16214.3955
LATAM 221643.4871 2164605.167
2012 4.2 74.82
2014 219632.2558 2154208.216
2015 2007.03132 10322.13132
US 286397.0217 2297200.86
2012 762.1845 2309.65
2013 11.2308 22.92
2014 284613.7033 2287506.131
2015 1009.9031 7362.1588
Grand Total 1467457.291 12642501.91