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EVOLUTION

OF
MEDIA
STUDENT LEARNING OBJECTIVES:

1 2 3
Identify accurately
Appreciate the
different traditional Create an infographic
importance of
media and that shows the
knowing the history of
new media starting evolution of media.
media and the people
from Prehistoric
behind its inventions.
Information Age.
LET’S TALK ABOUT IT:

1.What famous world event happened on April 14,


1912?
2. If the Titanic sank in the Antlantic Ocean, how did the
news reach the people in England and New York at
that time?
3. How people also used telegraph and telegrams for
faster means of communication during that time?
4. If the Titanic sank today, in what format will people
receive or read the news?
MARSHALL
MCLUHAN
MEDIA INTO 4 STAGES:
PRE-HISTORIC
1 AGE

INDUSTRIAL
2 AGE

ELECTRONIC
3 AGE

INFORMATION
4 (NEW MEDIA) AGE
RE-HISTORIC AGE
(Before 1700s)

People discovered fire,


developed paper from plants,
and forged weapons and
tools with stones, bronze,
copper and iron.
Other discoveries in Pre-historic Age:

CAVE PAINTINGS CLAY TABLETS IN MESOPOTANIA


(35,000 BC) (2400 BC)

Clay tablet
Cave paintings are a In the Ancient Near East, clay
type of parietal art tablets (Akkadian ṭuppu(m) 𒁾)
were used as a writing medium,
(which category also especially for writing in
includes petroglyphs, cuneiform, throughout the
Bronze Age and well into the
or engravings), found Iron Age.
on the wall or ceilings Cuneiform characters were
of caves. imprinted on a wet clay tablet
with a stylus often made of reed
(reed pen).
Other discoveries in Pre-historic Age:

PAPYRUS IN EGYPT ACTA DIURNA IN ROME


(2500 BC) (130 BC)

ACTA DIURNA
PAPYRUS (Latin: Daily Acts, sometimes
-was used as a writing translated as Daily Public Records
material as early as 3,000 or poetically as Daily Gazette)
BC in ancient Egypt, and were daily Roman official notices,
continued to be used to some a sort of daily gazette. They were
extent until around 1100 AD. ... carved on stone or metal and
In ancient times, several sheets presented in message boards in
of papyrus were joined end to public places like the Forum of
Rome. They were also called
end to form a roll.
simply Acta.
NDUSTRIAL AGE
(1700s -1900s)
People used the power of steam,
developed machine tools,
established iron production, and the
manufacturing of various products
(including books through the
printing press).
Other discoveries in INDUSTRIAL
AGE:
PRINTING PRESS NEWSPAPER – The
( 19th Century ) London Gazette (1640)
Other discoveries in INDUSTRIAL
AGE:
TYPEWRITER TELEPHONE
(1800) (1876)
Other discoveries in INDUSTRIAL
AGE: MOTION PICTURE
PHOTOGRAPHY COMMERCIAL MOTION
PROJECTION (1890) PICTURE (1913)
Other discoveries in INDUSTRIAL
AGE:
MOTION PICTURE TELEGRAPH, PUNCH
WITH SOUND (1926) CARDS
LECTRONIC AGE
( 1930s – 1980s)

The invention of the transistor ushered in


the electronic age. People harnessed the
power of transistors that led to the
transistor radio, electronic circuits, and
the early computers. In this age, long
distance communication became more
efficient.
TRANSISTOR RADIO TELEVISION (1941)
EARLY COMPUTERS PERSONAL
IBM 704 (1960) COMPUTERS
HEWIETT-PACKARD
APPLE 1 (1976)
9100A (1968)
NFORMATION AGE
(NEW MEDIA) AGE
The Internet paved the
way for faster
communication,
creation of the social
network and data
BLOG, VLOG,
WEB BROWSER
PODCAST
ROSE OF SOCIAL
MEDIA
E-SHOPPING
CLOUD COMPUTING
DEVICES
ACTIVITY: 1
- Open Aralinks Account
- Answer the first activity for
second quarter.

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