EVOLUTION OF MEDIA

Essential Questions
1. What are the earliest forms of communication and how did they
evolve based on the technology during that time?
2. What are the roles and importance of media in the society?
3. What is the current media trend today and how it is changing the
everyday every day lives of the members of the community?
4. What is the most efficient media for communication and how can
it be continuously improved?
Online Charades
Was it easy to guess the title
of the movie based on the
picture?
 PRE-INDUSTRIAL AGE

EVOLUTION INDUSTRIAL AGE

OF MEDIA ELECTRONIC AGE

INFORMATION AGE
 Pre-Industrial Clay tablets in
Cave paintings Papyrus in
Age (35,000 BC)
Mesopotammia
(2400 BC)
Egypt (2500 BC)

Printing press
Acta Diurna in Dibao in China
• People discovered fire, Rome (130 BC) (2nd Century)
using wood
blocks (220 AD)
developed paper form
plants, and forged Codex in the
Mayan region
weapons and tools (5th Century)

with stone, bronze,

copper, and iron
 The Magura Cave in
Bulgaria is among the
largest caves in the NW
portion of the country. Its
cave walls are adorned by
prehistoric cave paintings
that date back around 8000
to 4000 years ago. Over
700 drawings were
discovered on its cave
walls. They’re painted with
bat excrement and
represent dancing and
hunting people and various
Cave Paintings (35 000 animals.

BC)
• In northern Spain, within the 19th
century, the Altamira Cave was the
original cave where prehistoric
paintings were found. Paintings were
of such a high quality that scientific
society had doubts about their
authenticity and accused its
discovery of forgery. The ochre and
charcoal images of handprints,
bison, and horses inside the Altamira
Cave are amongst the best-
preserved paintings worldwide.
Clay Tablets in
Mesopotamia (2400 BC)
More than 5000 years ago, people living
in Mesopotamia developed a form of
writing to record and communicate
different types of information. The early
form of writing was based on pictograms,
which helped to communicate basic
information about crops and taxes. Many
believe that the Tartaria tablets represents
the first writing in the world.
 • First papyrus was only
Papyrus in used in Egypt, but by
about 1000 BC people
Egypt all over West Asia
(2500 BC) began buying papyrus
from Egypt and using
it, since it was much
more convenient than
clay tablets. People
made papyrus in small
sheets and the glued
the sheets together to
make big pieces.
Acta Diurna in Rome (130
BC)
• Acta Diurna were daily Roman official
notices, a short of daily gazette. They
were carved on stone or metal and
presented in message boards in
public places like the Forum of Rome.
They were also called simply Acta.
The first form of Acta appeared
around 131 BC during the Roman
Republic.
 • It’s the earliest and oldest
newspaper in the world.
During the West Han time,
Han government carried out
the “Jun Xian Zhi”, the eparch
and country system which is
helpful in concentrating the
central power. The country
was divided into many
eparches and countries but
governed by the central
government. Their
responsibilities included
collecting the messages
announced by the
administrative agents or even
the empire, then writing them
on the bamboo placard or

Dibao in China (2nd damask, and deliver them to

their shire leaders.

Century)
 • Woodblock printing is a
technique for printing
text, images or patterns
used widely throughout
East Asia and originating
in China in antiquity as a
method of printing on
textiles and later paper.
Prior to the invention of
woodblock printing, seals
and stamps were used
for making impressions.

Printing Press using

Wood Blocks (220 AD)
 • Maya codices are folding
books written by the pre-
Columbian Maya
civilization in Maya
hieroglyphic script on
Mesoamerican bark
cloth. The Maya
developed their huun-
paper around the 5th
century, which is roughly
the same time that the
codex became
predominant over the
scroll in the Roman
Codex in the Mayan world.

Region (5th Century)

 Printing press
Newspaper-The
for mass
London
production (19th
Gazette (1660)
Century)

Industrial Age Typewriter

(1800)
Telephone
(1876)

(1700s-1930s) Motion Picture

photography/
Commercial
motion picture
Projection
(1913)
(1890)
People used the power of steam,
developed machine tools, Motion picture
with sound Telegraph
established iron production, and (1926)

the manufacturing of various

products (including books through Punch cards
the printing press)
Newspaper
The London Gazette

•The London Gazette is one of the

official journals of record of the
British government, and the most
important among such official
journals in the United Kingdom, in
which certain statutory notices are
required to be published. The
London Gazette claims to be the
oldest surviving English newspaper
and the oldest continuously
published newspaper in the UK,
having been first published on 7
November 1665 as The Oxford
Gazette.
 •A telephone, or phone, is
a telecommunications
device that permits two or
more users to conduct a
conversation when they
are too far apart to be
heard directly. A telephone
converts sound, typically
and most efficiently the
human voice, into
electronic signals that are
transmitted via cables and
other communication
channels to another
telephone which
reproduces the sound to
Telephone the receiving user.
 Typewriter
•A typewriter is a mechanical or electromechanical
machine for writing characters similar to those
produced by printer's movable type. Typically, a
typewriter has an array of keys, and pressing one
causes a different single character to be produced
on the paper, by causing a ribbon with dried ink to
be struck against the paper by a type element
similar to the sorts used in movable type
letterpress printing. Commonly a separate type
element (called a typebar) corresponds to each
key, but the mechanism may also use a single type
element (such as a typeball) with a different
portion of it used.
Punched Cards

•A punched card or punch

card is a piece of stiff paper
that can be used to contain
digital data represented by
the presence or absence of
holes in predefined
positions. Digital data can
be for data processing
applications or, in earlier
examples, used to directly
control automated
machinery.
 •Motion picture, also
called film or movie, series
of still photographs on film,
projected in rapid
succession onto a screen by
means of light. Because of
the optical phenomenon
known as persistence of
vision, this gives
the illusion of actual,
smooth, and continuous
movement.

Motion Picture
Photography
 •A telegraph is a
communications system in
which information is
transmitted over a wire
through a series of electrical
current pulses, usually in the
form of Morse code. The
basic components include a
source of direct current, a
length of wire or cable, and
a current-indicating device
such as a relay, buzzer, or
light bulb. The term comes
from the Greek words "tele,"
meaning "at a distance" and
"graphien," meaning "to
Telegraph write."
 Mass Production
of Printing Press
•During the nineteenth century the productivity
of presses increased greatly, partly because of
improvements in their construction and partly
because of the use of steam to power them. As
a result, print becomes more affordable and
accessible to the working class. A typical
example of this are the so-called penny prints,
cheap single page prints which often
commemorate important and unusual events.
The example below is a humorous 19th-century
penny print depicting a henpecked husband
who gets a beating from his bossy wife.
Commercial Motion Picture

•Commercial motion-picture animation slumped in

the 1960s as cartoons for children migrated to
television, Hollywood studios cut back, and theatres
no longer included cartoon shorts as part of their
exhibition program. In the 1980s, however, the Walt
Disney Company and other producers began to
revive the animated feature. An early success, Who
Framed Roger Rabbit(1988), combined animation
and live action and drew on nostalgia for
Hollywood’s classic cartoons.
Motion Picture with sound

•A sound film is a motion picture with synchronized sound, or sound

technologically coupled to image, as opposed to a silent film. The
first known public exhibition of projected sound films took place in
Paris in 1900, but it would be decades before reliable
synchronization was made commercially practical. The first
commercial screening of movies with fully synchronized sound took
place in New York City in April 1923.
 The invention of the
transistor ushered in the
Electronic electronic age.

Age (1930s-
People harnessed the
1980s) power of transistor radio,
electronic circuits, and the
early computers
 Transistor Radio

Television

Large electronic computer- EDSAC (1949) and

Electronic UNIVAC 1 (1951)

Age Mainframe computers- IBM 704 (1960)

Personal Computers – Hewlet- Packard 9100

(1968), Apple 1 (1976)

OHP, LCD Projectors

Personal Computer
A personal computer (PC) is a multi-
purposecomputer whose size,
capabilities, and price make it feasible for
individual use.[1] PCs are intended to be
operated directly by an end user, rather
than by a computer expert or technician.
Computer time-sharing models that were
typically used with larger, more
expensive minicomputer and mainframes
ystems, to enable them be used by many
people at the same time, are not used
with PCs
 The internet paved the way for
faster communication and the
creation of the social network.
Information
Age (1900s- People advanced the use of
microelectronics with the invention
2000s) of personal computers, mobile
devices, and the wearable
technology. Moreover, voice,
image, sound and data are
digitalized.
 Information Age (1900s-2000s)

Video chat: Skype Search Engines:

Video: YouTube Augmented Reality/
(2003), Google Google (1996),
(2005) Virtual Reality
Hangouts (2013) Yahoo (1995)

Portable computer-
Laptop (1980), Wearable
Smartphones Cloud and big data
netbooks (2008), technology
tablets (1993)
 WEB BROWSERS
Mosaic
NCSA Mosaic, or simply Mosaic, is
the web browser that popularized the
World Wide Web and the Internet. It
was also a client for earlier
internet protocols such as File
Transfer Protocol, Network News
Transfer Protocol, and Gopher. The
browser was named for its support of
multiple internet protocols.
Internet Explorer
Internet Explorer is a series of
graphical web browsers
developed by Microsoft and
included in the Microsoft Windows
line of operating systems, starting
in 1995. Later versions were
available as free downloads, or in
service packs, and included in the
original equipment manufacturer
(OEM) service releases of
Windows 95 and later versions of
Windows.
BlogSpot
Blogger is a blog-publishing
service that allows multi-user blogs
with time-stamped entries. It was
developed by Pyra Labs, which
was bought by Google in 2003.
The blogs are hosted by Google
and generally accessed from
a subdomain of blogspot.com. 
LiveJournal
LiveJournal stylized as LiveJournal,
is a Russian (originally
American) social networking
service where users can keep
a blog, journal, or diary.
WordPress is a free and open-
source content management
system (CMS) based on PHP and
MySQL. To function, WordPress
has to be installed on a web
server, which would either be part
of an Internet hosting service or a
network host in its own right.
 SOCIAL
NETWORKS
Friendster was a social gaming site based
in Kuala Lumpur, Malaysia. It was
originally a social networking service
website. The website was also used for
dating and discovering new events, bands
and hobbies. Users could share videos,
photos, messages and comments with
other members via profiles and networks.
Multiply was a social
networking service with an
emphasis on allowing users
to share media – such as
photos, videos and blog
entries – with their "real-
world" network. The website
was launched in March 2004
and was privately held with
backing by Vantage Point
Venture Partners, Point
Judith Capital, Trans
cosmos, and private
investors.
Facebook is an American online
social media and social networking
service company based in Menlo
Park, California. After registering,
users can create a customized
profile indicating their name,
occupation, schools attended and
so on. Users can add other users as
"friends", exchange messages, post
status updates, share photos,
videos and links, use various
software applications ("apps"), and
receive notifications of other users'
activity.
 MICROBLOG

Twitter is an online news and social

networking service on which users post
and interact with messages known as
"tweets". Tweets were originally restricted
to 140 characters, but on November 7,
2017, this limit was doubled for all
languages except Japanese, Korean, and
Chinese.
Tumblr is a microblogging and
social networking website
founded by David Karp in 2007,
and owned by Oath Inc. The
service allows users to post
multimedia and other content to
a short-form blog. Users can
follow other users' blogs.
Bloggers can also make their
blogs private.
YouTube allows users to upload, view, rate,
share, add to favorites, report, comment on
videos, and subscribe to other users. It
offers a wide variety of user-generated and
corporate media videos. Available content
includes video clips, TV show clips, music
videos, short and documentary films, audio
recordings, movie trailers, live streams, and
other content such as video blogging, short
original videos, and educational videos.
 VIDEO CHAT
Skype is a telecommunications
application software product that
specializes in providing video chat
and voice calls between computers,
tablets, mobile devices, the Xbox
One console, and smartwatches via
the Internet and to regular
telephones.
Google Hangouts is a
communication platform developed
by Google which includes
messaging, video chat, SMS and
VOIP features. It replaces three
messaging products that Google
had implemented concurrently
within its services, including
Google Talk, Google+ Messenger
(formerly: Huddle), and Hangouts,
a video chat system present within
Google+.
 SEARCH ENGINES
Google LLC is an American
multinational technology company
that specializes in Internet-related
services and products, which
include online advertising
technologies, search engine, cloud
computing, software, and
hardware.
Yahoo! is a web services provider
headquartered in Sunnyvale, California
and wholly owned by Verizon
Communications through Oath Inc. It
was globally known for its Web portal,
search engine Yahoo! Search, and
related services, including Yahoo!
Directory, Yahoo! Mail, Yahoo! News,
Yahoo! Finance, Yahoo! Groups,
Yahoo! Answers, advertising, online
mapping, video sharing, fantasy
sports, and its social media website.
 The Role of Media in the Society
The pervasiveness of new media or digital media highly influences how people go about their lives in our
modern society.

Digital media is used in a variety of ways depending on the needs of an individual or a group.

Mass communication companies such as news and entertainment organizations use the capability of
mass media in order to reach out to their consumers.

People that live across different geographical areas can use digital media in order to communicate and
transfer information on demand and in in real time.

With all of the technological advancements in how people communicate and share information, it is highly
evident that media plays a major role in influencing how members of the society think and act.
Social Media
• one of the most
pervasive form of new
media that is highly
influential to the lives of
people
• used as a platform to
reach out to their
customers, constituents,
and followers
 one the major contributions of new media, with
the aid of ICT in the form of applications,
infrastructures, and communication.

With e-government, the services of the state are

E- Governance significantly enhanced as the members of the

community gain access to information and
services that the government offices provide

Examples: availability of pertinent documents

related to government projects, real-time
communication with public officials regarding
civic concerns, and participating in surveys and
crowd-sourcing which aids in decision making.
 Used to promote empowerment of those in
marginalized sectors.

Digital The promotion of gender equality, the emphasis

on the rights of differently abled people, and the
recognition of different ethnic and indigenous

Media
groups are the most common themes for these
movements.

Harnessing the highly influential capabilities of

new media allows such civic and social
movements to reach a great number of people in
an informative and efficient manner.
 THE INTERNET OF THINGS GAINED THE COINING OF THE TERM “INTERNET OF ALTHOUGH LIMITED BY THE TECHNOLOGY
POPULARITY IN THE EARLY 1990’S WITH THE THINGS”, OFTEN ABBREVIATED AS IOT, IS OF THAT TIME, MAINLY BECAUSE
SIMPLE CONCEPT OF HAVING EVERYDAY ATTRIBUTED TO KEVIN ASHTON, THE CO- PROCESSORS AND COMPUTING
OBJECTS BE CONNECTED TO A COMPUTING FOUNDER OF MIT'S AUTO-ID CENTER IN COMPONENTS WERE NOT CHEAP, IOT SAW
DEVICE IN ORDER TO ANALYZE PIECES OF 1999. VERY SLOW PROGRESS. HOWEVER, THE
DATA AND PRODUCE USEFUL INFORMATION. MANUFACTURING COSTS OF THE NEEDED
COMPONENTS HAS COME DOWN
SIGNIFICANTLY IN THE RECENT YEARS,
WHICH PAVED WAY TO IOT GAINING
POPULARITY AGAIN.

The Internet of Things (IoT)

• However, IoT is not spared from pitfalls. The most common
concern when it comes to allowing devices to send data and
information via the Internet are potential threats. Major concerns
include invasion of customer privacy, and the possibility of a
cyber attack wherein the point of entry is the device with the
weakest security capabilities. It is highly recommended that users
who wishes to have an IoT-capable home or business be able to
determine and realize the possibility that cyber criminals may take
advantage of what the IoT devices can do.
• The lack of security in IoT devices may turn them into “botnets”.
These are devices that are controlled by other people in order to
access data from the user without the user knowing it.
 Essential Questions
1. What are the earliest forms of communication and how did they
evolve based on the technology during that time?
2. What are the roles and importance of media in the society?
3. What is the current media trend today and how it is changing the
everyday every day lives of the members of the community?
4. What is the most efficient media for communication and how can
it be continuously improved?