The Importance

of Research in
Daily Life
 Learning Objective
 To identify and describe the
importance of research in daily
life
Key Understanding
 Understanding the importance of
research in inquiring and investigating
particular issue or topic is relevant in
daily life.
Key Question
 What are the importance of research
in daily life?
 Meaning of Research

 Research is a process of executing various mental acts

for discovering and examining facts and information to
prove the accuracy or truthfulness of your claims or
conclusions about the topic of your research.
 Research requires you to inquire or investigate about
your chosen research topic by asking questions that will
make you engage yourself in top-level thinking
strategies of interpreting, analyzing, synthesizing,
criticizing, appreciating, or creating to enable you to
discover truths about the many things you tend to
wonder about the topic of your research work. (Litchman
2013)
 Importance of Research
in Daily Life
 It promotes people’s interdependence or
interpersonal relationships that the world needs
for solving its societal problems.

 Research studies happen in any field of knowledge.

Anthropology, Business, Communication, Education,
Engineering, Law, and Nursing, among others, turn in
a big number of research studies that reflect varied
interests of people.
 Importance of Research
in Daily Life
 Resulting from internal aspects, people cannot measure
worldviews but can know them through numbers.
Obtaining world knowledge in this manner directs you to
do a research called Qualitative Research. This is a
research type that puts premium or high value on
people’s thinking or point of view conditioned by their
personal traits.
 As such, it usually takes place in soft sciences like social
sciences, politics, economics, humanities, education,
psychology, nursing, and all business-related subjects.
 Importance of Research
in Daily Life
 In a qualitative research, the reality is conditioned by
society and people’s intentions are involved in
explaining cause-effect relationships. Things are
studied in their natural setting, enough for you to
conclude that qualitative research is an act of inquiry
or investigation of real-life events.
 Importance of Research
in Daily Life
 The scientific approach of research gives stress to
measurable and observable facts instead of personal
views, feelings, or attitudes. It can be used in
researches under the hard sciences or STEM (Science,
Technology, Engineering, Medicine) and natural
sciences (Biology, Physics, Chemistry).
 Importance of Research
in Daily Life
 The naturalistic approach is people-oriented and
focuses on discovering the real concept or meaning
behind people’s lifestyles and social relations.
 It is useful in social sciences, which to others exists
as soft sciences. Considered as soft sciences are
Anthropology, Business, Education, Economics, Law,
Politics, and all subjects aligned with business and all
those focused on helping professions such as,
Nursing, Counseling, Physical Therapy, and the like.
(Babbie 2013)
 Importance of Research
in Daily Life
 From a social science researcher’s viewpoint,
these qualitative data resulting from naturalistic
approach of research serves as the basis for
determining universal social values to define
ethical or unethical behavior that society ought to
know, not only for the benefit of every individual
and community but also for the satisfaction of
man’s quest for knowledge. (Sarantakos 2013;
Ransome 2013)
 Importance of Research
in Daily Life
 In the field of Humanities, man’s social life is also
subjected to research studies. However,
researchers in this area give emphasis not to
man’s social life, but to the study of the
meanings, significance, and visualizations of
human experiences in the fields of Fine Arts,
Literature, Music, Drama, Dance, and other
artistically inclined subjects.
 Importance of Research
in Daily Life
Researches in these subjects happen in any of the following
humanistic categories:

 Literature and Art Criticism where the researchers, using

well-chosen language and appropriate organizational
pattern, depend greatly on their interpretative and
reflective thinking in evaluating the object of their study
critically.
 Importance of Research
in Daily Life
Researches in these subjects happen in any of the following
humanistic categories:

1. Philosophical Research where the focus of inquiry is on

knowledge and principles of being and on the manner
human beings conduct themselves on earth.

2. Historical Research where the investigation centers on

events and ideas that took place in man’s life at a
particular period.
 Importance of Research
in Daily Life
 Just like in other subjects under soft sciences such
as marketing, man’s thoughts and feelings still take
center stage in any research studies.
 The importance of any researches in any of these
two areas in business are to increase man’s
understanding of the truths in line with markets and
marketing activities, making him more intelligent in
arriving at decisions about these aspects of his life.
Research types that are useful for these areas are
the basic and applied research. (Feinberg 2013)
 Importance of Research
in Daily Life
 Qualitative research is important in promoting a
full understanding of human behavior or
personality traits in their natural setting.

 Research is instrumental for positive societal

changes.

 It engenders respect for people’s individuality as

it demands the researcher’s careful and attentive
stand toward people’s world views.
 Importance of Research
in Daily Life
 Research helps in a way of understanding and
interpreting social interactions.

 Research increases the researcher’s interest in

the study as it includes the researcher’s
experience or background knowledge in
interpreting verbal and visual data.
• It offers multiple ways of acquiring and examining
knowledge about something.