History of Coffee

AGENDA
1. Coffee tasting
2. The history of coffee
• In the beginning…
• We are on a journey
COFFEE TASTING
1. Region: AFRICA
2. Body: MEDIUM
3. Acidity: HIGH
4. Flavor: CITRUS and DARK COCOA
5. Processing: WASHED
6. Food pairing: BROWNIE

THE HISTORY OF COFFEE
Learning objectives
• Understand the legend of coffee’s
beginning
• Know key dates in Starbucks
history
“Coffee has grown to be one of the world’s

most traded agricultural commodities and
is a celebrated beverage enjoyed across
cultures and continents”
In the beginning…
◊ In circa AD 800-900, an Ethiopian goat herder – Kaldi who
found out that his goats became energetic after eating
berries of certain shrub.
◊ Because of curious, he tried and had a similar effect
◊ A monk who witnessed everything, picked some berries
from the same shrub. Then, he crushed them into powder
and added boiling water
First-ever cup of coffee

CIRCA Arabian Traders Bring Coffee
Back to Their Homeland
1000 • The beans boiled
were
first roasted
which created and
a
the plant
drink call first
qahwah
cultivated on
plantations
Coffee Travels with the

Spread of Islam 1300
• Boiling coffee
beans – prevent
from sprouting
outside Arabia
1450-1650 Ottoman Turks Bring Coffee to
Constantinople (Istanbul)
• Women
Coffee regarded
was not as
allowed
an aphrodisiac
in
• A
coffeehouses,
man who didtheynot
used coffee
provide enough
for
medicinal
coffee for his
purposes
wife
could be sued for
DIVORCE
Coffee Enters Europe

through the Port of Venice 1615 - 1700
• Italy (1645-
1655)
• London (1652)
• Paris (1672)
1690 Coffee Smuggled out of Mocha
Dutch Begin Coffee Exporting
A Noble Gift for the

French King 1714
• Noble Tree
1727 Brazil Break the Dutch and
French Monopoly
Coffee Leaf Rust Appears in Ceylon

(Sri Lanka) 1869
• The disease
destroyed most
of the coffee
plantations in
India, Ceylon
and other part
of Asia during
next decade
1882 The New York Coffee Exchange
opens
Coffee Innovation Hit Its Stride

THE FIRST Innovation of the Industry 1900-1910
R.W.Hills developed a process that
removed air from coffee packages,
the so-called vacuum packing.
The process kept beans fresh much
longer.
1901 Soluble Coffee is Invented
• Created by American-Japanense
chemist Satori Kato
• In 1906, G. Washington took this
concept and premiered the first
mass-produced => Need
improvement
German Enter Coffee Industry 1903-1906
1903 German Discover Decaffeination
• Ludwig Roselius and Karl Wimmer, who
accidentally figured out a way to dewcaffeinate
coffee
• One of their shipments of coffee soaked in
seawater. Unexpectedly, taste of brewed coffee
still good, but it lost most of their caffeine
German Housewife Invents First

Coffee Filter
• Mellita Bentz
• Her’s son school
blotting paper
• Placed in a metal cup
with holes poked in the
bottom
1945 Steam Gives Way to Piston
The Word “Cappuccino” Enters World’s

Lexicon
1948
1966 Specialty Coffee Comes to the United
State
• Alfred Peet
• Working as taster and buyer for
various coffee and tea companies
• He developedman appetite for
dark-roasted coffee
• Jerry Baldwin, Zev Siegl and
Gordon Bowker who became the
founders of Starbucks, bringing
dark roast to Seattle
We are on a Journey
From our very beginning in
Pike Place Market to where
we stand today, Starbucks has
constantly evolved. We’ve
stayed relevant, innovative
and ahead of the curve. To
understand where we’re
going next, let’s remember
where we’ve came from – and
what we’ve experienced along
the way
The First Seattle Roasting
Plant Opens
1971 1973
Starbucks Open Its First Store

in Seattle’s Pike Place Market
The First Starbucks® Caffè
Latte is Served
1983 1984
Howard Schultz Visits Italy and

is Inspired by the Country’s
Espresso Bars
Second Roasting Plant
Opens in Kent, WA
1990 1993
Starbucks Support Center

Expands ans Builds a New
Roasting Plant
Starbucks Partners with
Conservation International
1995 1998
Starbucks Roasting Plant

Opens in York, PA
Starbucks Reserve Coffee
Program Launches
2000
Starbucks Launches
Commitment to Origins™
First Farmer Support Center
Opens in San José, Costa Rica
2002 2004
Starbucks Publishes First

Coporate Social Responsibility
Report
Starbucks Formalizes C.A.F.E
Practices in Partnership with
Conservation International
2004
Coffee Master Program
Launches
Starbucks Launches Shared
Planet Program
2006 2008
Second Farmer Support Center

Opens in Guatemala
Farmer Support Center
Open in Rwanda
2009
Starbucks Becomes the
World’s Largest Buyer of Fair
Trade Certified™ Coffee
Starbucks Purchases First Coffee
Farm – Hacienda Alsacia
2012 2013
Starbucks Introduces
Starbucks® Blonde Roast
Starbucks Reaches 99% Ethically
Sourced Coffee
2014 2015
Starbucks Reserve® Roastery

and Tasting Room Opens
2017 Beyond…
Starbucks Became an $80B

Business with 28,039 Cafes
THANKS FOR
LISTENING.
Presentor: Tùng Tâm Linh

History of Coffee

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AGENDA

4. Flavor: CITRUS and DARK COCOA

6. Food pairing: BROWNIE

“Coffee has grown to be one of the world’s

First-ever cup of coffee

Coffee Travels with the

Coffee Enters Europe

A Noble Gift for the

Coffee Leaf Rust Appears in Ceylon

Coffee Innovation Hit Its Stride

German Housewife Invents First

The Word “Cappuccino” Enters World’s

Starbucks Open Its First Store

Howard Schultz Visits Italy and

Starbucks Support Center

Starbucks Roasting Plant

Starbucks Publishes First

Second Farmer Support Center

Starbucks Reserve® Roastery

Starbucks Became an $80B

Presentor: Tùng Tâm Linh

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