A qualitative approach to

analyze the impact of organic

cotton on eczema patients

• By: Fatima-tuz-zahra-rasul
• Reg.no: 2020-NTU-6055
• Supervisor : Dr. Anwaar Nazeer
• Co supervisor: Dr. Aqsa Imran

1
 Table of
contents
• Introduction
• Literature review
• Research gap & research
problem
• Aims & objectives
• Methodology
• Results and Discussions
• Conclusions
• References
2
 Introduction

Atopic dermatitis or eczema is an

inflammatory disease which
causes redness , itchiness & scaling
on the skin.
Eczema can be minimized by using
medications, steroids & herbal
treatments.
Organic cotton clothing can soothe
up eczema conditions.

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Stats about Eczema patients in Pakistan
and Saudi Arabia
Saudi Arabia: The prevalence of eczema in Saudi Arabia is estimated to
be around 15%. The study found that eczema was more common among
females (16.8%) than males (13.2%), and that the highest prevalence of
eczema was found among children aged 6-12 years old.
Pakistan: The prevalence of eczema in Pakistan is estimated to be around
13.9%. The study found that eczema was more common among females
(14.6%) than males (13.1%), and that the highest prevalence of eczema
was found among children aged 0-14 years old.
According to the World Health Organization (WHO), eczema affects
about 15-20% of children and 1-3% of adults worldwide.

4
 Literature review
Author Citation Key findings
C. Aldao, C. David, and E. C. Aldao, C. David, and E. Panagiotidou, “Analysing the Organic cotton is pesticide free & skin friendly
Panagiotidou Environmental and Social Impacts of H&Ms Supply Chain Through Its product.
Organic Cotton Collection,” pp. 1–134, 2009

Ali, Muhammad Adnan M. Adnan, A. Muhammad, and I. Sarwar, “Sustainable and People have less awareness about benefits of
Sarwar, Muhammad Imran Environmental Friendly Fibers in Textile Fashion A Study of Organic organic cotton for eczema patients.
Cotton and Bamboo Fibers,” 2010.

M. Abrar, S. A. Baig, M. Bashir, R. M. Abrar, S. A. Baig, M. Bashir, R. Shabbir, and M. Ayub, “Consumer Consumer behavior towards organic cotton
Shabbir, and M. Ayub attitude and purchase intention towards organic textile products,” products depends upon awareness & availability.
Amaz. Investig., vol. 7, no. 17, pp. 472–485, 2018,

F. Nassivera, S. Troiano, F. F. Nassivera, S. Troiano, F. Marangon, S. Sillani, and I. Markova Consumer knowledge & the knowledge of
Marangon, S. Sillani, and I. Nencheva, “Willingness to pay for organic cotton: Consumer sustainability make the availability of product easy.
Markova Nencheva, responsiveness to a corporate social responsibility initiative,” Br.
Food J., vol. 119, no. 8, pp. 1815–1825, 2017, doi: 10.1108/BFJ-12-
2016-0583

J. Maloney, M. Y. Lee, V. Jackson, J. Maloney, M. Y. Lee, V. Jackson, and K. A. Miller-Spillman, High price of the organic cotton product also
and K. A. Miller-Spillman, “Consumer willingness to purchase organic products: Application of affects availability.
the theory of planned behavior,” J. Glob. Fash. Mark., vol. 5, no. 4,
pp. 308–321, 2014, doi: 10.1080/20932685.2014.925327

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Research gap & Research problem

Research gap
Research problem No significant work has been done to
Lack of awareness of organic cotton educate people about benefits of
benefits for eczema patients. organic cotton for eczema patients.
Less availability of organic cotton Work has been done to educate
clothing in the market. people about benefits of organic cotton
for eczema patients.

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Aims & objectives
Aim Objectives
A qualitative approach to To analyze the factors of organic
analyze the impact of organic cotton affecting eczema patients.
cotton on eczema patients To develop an application/web
page to provide awareness
about benefits of organic cotton
for eczema patients.

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Methodology

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Hypothesis generation:
 On the basis of literature review hypothesis are generated.
 H1: The use of O.C prevents eczema & its softness make its usage
preferable.
 H2: The more awareness of O.C, the more use of organic textile products.
 H3: Environmental concerns will lead to the use of O.C products.
 H4: More availability of the O.C products, the more use of organic textile
products, hence less eczema issues.
 H5: Psychological issues can be reduced by the use of organic cotton in
eczema patients.
 H6: personal relevance of eczema patients will lead to the use of O.C.

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Structural
model

10
Population & sampling

Population of this study

consists of dermatologists
and eczema patients from
two demographic areas
(Pakistan & Saudi Arabia).

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Data collection

 Data collection is the process of

gathering data for use in research.
 Data will be collected through
interview surveys and questionnaire
surveys from targeted population.
 Data & responses will be collected
through Google forms.

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Analysis of data

 Data will be analyzed using analysis tools

SPSS tool & Factor analysis.
 SPSS tool is used to analyze multivariate
matrices set of data.
 Factor analysis is used to summarize data
to understand the relationships, patterns
& to isolate constructs & concepts.

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Results and Discussions

1.Kaiser-Meyer-Olkin (KMO)
To define the suitability of the data for EFA, we used the Kaiser-
Meer-Olkin (KMO) coefficient and Bartlett’s test. The KMO test
investigates the strength of the partial correlation between
variables, with higher values indicating better suitability for factor
analysis. The KMO values range from 0 to 1. Table 1 shows, The KMO
value was 0.802, which is good enough for factor analysis to
commence.

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 Bartlett’s test of Sphericity

We performed Bartlett's test of

sphericity to examine whether the Kaiser-Meyer-Olkin Measure of .802
correlation matrix is an identity matrix, Sampling Adequacy.
indicating that the variables are
Bartlett's Test of Approx. Chi- 1070.706
unsuitable for factor analysis and
unrelated to each other. A significant Sphericity Square
statistical test result, typically below df 136
0.05, indicates that the correlation
matrix is not an identity matrix, and the Sig. <.001
null hypothesis can be rejected.

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Total Variance Explained in the component
PCA.

The eigenvalue of a principal component represents the

amount of variance explained by that component, with the
initial component explaining the highest variance and
subsequent components explaining progressively less. The
Total Variance Explained by each component is provided.
For example, Component 1 has an eigenvalue of 4.886,
which explains 28.73% of the total variance.

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 Total variance Explained 17

Total Variance Explained

Component Initial Eigenvalues Extraction Sums of Squared Loadings Rotation Sums of Squared
Loading
Total % Of Variance Cumulative % Total % of Variance Cumulative % Total
1 4.886 28.739 28.739 4.886 28.739 28.739 4.433
2 1.786 10.503 39.242 1.786 10.503 39.242 2.920
3 1.460 8.589 47.831 1.460 8.589 47.831 1.466
4 1.286 7.564 55.395 1.286 7.564 55.395 1.336
5 .978 5.751 61.145        
6 .961 5.654 66.799        
7 .855 5.031 71.830        
8 .784 4.614 76.444        
9 .709 4.171 80.615        
10 .636 3.742 84.357        
11 .579 3.408 87.765        
12 .518 3.045 90.810        
13 .440 2.588 93.398        
14 .342 2.009 95.407        
15 .301 1.772 97.180        
16 .253 1.489 98.668        
17 .226 1.332 100.000        
Scree Plot

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Development of webpage for
awareness

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 Conclusions
• Eczema is a chronic skin condition that causes red, itchy, and inflamed skin, and its root cause is
unknown, but it is believed to be a combination of genetic and environmental factors.
• Organic cotton is a potential solution for individuals with eczema due to its hypoallergenic and non-
irritating properties.
• Organic cotton is grown without harmful pesticides and chemicals, making it safer for people with
sensitive skin. It is also softer than conventional cotton, which can reduce friction and irritation on the
skin.
• A recent qualitative study was conducted in Pakistan and Saudi Arabia to examine the impact of organic
cotton-based clothing on eczema patients.
• The study included surveys of eczema patients, medical practitioners, and caregivers and was based on a
literature review. Six hypotheses were developed and tested through a questionnaire of 18 questions.
• The statistical analysis of the data collected using SPSS software showed that each of the six hypotheses
was statistically significant, suggesting that organic cotton-based clothing has a positive impact on eczema
patients.
• The KMO value of the results is 0.802, indicating a strong correlation between the factors, and the value
of Bartlett’s test of Sphericity is less than 0.05, showing that the results are statistically significant.
• An informative web page was created to raise awareness about organic cotton, and the results of the study
suggest that individuals suffering from eczema may benefit from wearing organic cotton clothing. 20
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Thanks

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