A Presentation by

SABIN KHADKA ASHOK ACHARYA ASHOK KARKI NIRAJ DANGAL FAISAL ABBIR
“Don’t find customers for your
products, find products for your
customers.” – Seth Godin

A marketing overview

Profesor, Javier
“LOOKS RUSHTLYISH” Kyungsung University
EXECUTIVE SUMMARY
OF RUSH FOOTWEAR
Company Profile About US Contact

• Nepali Footwear Brand

• Sports, Fitness, Casual
Footwear and other shoes
Related accessories,
• Cleaning and repairing center
• Offer customized service
Company Profile About US Contact

MISSION
VISION
“We are committed to provide value for
our customer by fulfilling what we “To create benchmark and
promise” recognized in industry through
Innovation and creation”

VALUE
Reliability Uniqueness Sustainability Honor
Marketing Segmentation
OF RUSH FOOTWEAR
Market Segmentation Market Position

Geographic Segmentation Of RUSH footwear

NEPAL

+977-0000-000-800
Kathmandu / Pokhara/ Biratnagar/ Chitwan +977-0000000
WWW.RUSH.COM.NP
Market Segmentation Market Position

Demographic
Segmentation of
RUSH Footwear
Kids, Young and Adult
Both Gender
HOW
RUSH IS
Positioning?
Market Segmentation Market Position

Market Positioning of RUSH Footwear

• Nepali Brand,
• Stylish and trendy,
• Product differentiation,
Marketing Mix (7Ps & Cs)
OF RUSH FOOTWEAR
MARKETING MIX:
PRODUCT

Shoes Shoe Cleaner Shock

Shoelace Slipper
  Avai

RUSH
MARKETING MIX:
products features
Unique design
PRODUCT

Antbracterial properties

Water & Dust Proof

Light weight

Smart shoes
Gps Tracker

Customization
MARKETING MIX:
PRICE

Shoes $15-$200 Shoe Cleaner $5-$20 Shock $0.5-$5

NRS 1500-20,000 NRS 500-2000 NRS 50-500

Shoelace Slipper $3-$15

$0.5-$3 NRS300-1500
NRS 50-300
MARKETING MIX:
PLACE

Available on
Physical Store and
Ecommerce platform WWW.RUSH.COM.NP
MARKETING MIX:
PROMOTION

Traditional & Digital Marketing,

Point of purchase, Discount & Sale.
MARKETING MIX:
PEOPLE

TRAINING, INCENTIVES AND POLICIES

MARKETING MIX:

OUTSOURCING
PROCESS

HQ

Outsourcing Supplier, Online feedback, Fast delivery

MARKETING MIX:
Physical evidence

BRAND LOGO & PACKAGING

Official website, LOGO, Social

Media, Stores, packaging.
Marketing Analysis (PORTER FIVE FOURCE)
OF RUSH FOOTWEAR
 Porters Five Force Strategies

THREAT OF NEW THREAT OF BARGAINING POWER BARGAINING POWER COMETATIVE

ENTRANT SUBSTITUES OF CUSTOMER OF SUPPLIER RIVARLY
Easy to enter Nepali and Foreign Low switching cost Outsourcing Nepali and Foreign
Brand shoes Other existing brands Brand shoes

• High • Medium to High • Medium to High • Low • Medium to high

THREAT OF NEW THREAT OF BARGAINING POWER BARGAINING POWER COMETATIVE
ENTRANT SUBSTITUES OF CUSTOMER OF SUPPLIER RIVARLY
• Innovation • Product • Influencing use of • Multiple supplier • Brand loyalty
• Building strong differentiating, Nepali brand
brand image • Undersatnding • Discount and offer
need and demand
Marketing Implementation and control
 Marketing objectives

Brand awareness Customer value Market Share

Marketing implementation
Event sponsoring Customer testimonials Customer engagement

Customer behaviors
Social media platform
Financial Forecast

The above mention price are just projetced price which can be changed depending upon
the prdoucts and manfucaturing cost:

Product (Shoes) Expected actual Expected Selling Expected Profit

Cost Cost
Low range price $7 $15 $8
Mid range price $25 $50 $25
High range price $100 $200 $100

*Selling costs includes all the operational and non operational expenses

All the price are mentioned in dollor and can be changed, while converting to NRs
*1 usd = 131.84 (subjected to change)
Financial Forecast

Projection for 1st year expected turnover of $127,500 with Net income of $70,000

Product category Selling price Expected turnover Per Unit

Projected Turnover 1st year
Expected profit Low range shoes 15 $37500 2500

From shoes product Mid range shoes 50 $70,000 1400

High range shoes 200 $20,000 100
In Demand 90Million pair
Turnover $127,500 4000
Capital Required
$30,000 - $100,000
Depedning on the Product category Proft from Expected net Per Unit
Business Scale each product revenue 1st year
Low range shoes 8 $20,000 2500
Mid range shoes 25 $35,000 1400
High range shoes 100 $10,000 100
Profit $70,000 4000

All the price are mentioned in dollor and can be changed, while converting to NRs
*1 usd = 131.84 (subjected to change)
Marketing Control
• Measure marketing performance
• Sales and market share analysis.
• Customer feedbacks and review.
• Analyzing the customer engagement
• Corrective action.
 EXCLUSIVE
COLLECTION LIGHT
FLEXIBLE
COMFORT
RUSH Footwear /RUSH
WWW.RUSH.COM.NP
“If you don’t know where
you’re going, you will end up
someplace else.” - Yogi Berra

Thank You