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    Media Based Art

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    Justin Vergara
    The document discusses photography as both an artistic process and means of communication. It notes that photographers can elevate images from mere recordings to art through discerning meaningful moments and framing them with composition skills. The document also profiles two notable Filipino photographers, George Tapan and John Chua, and outlines photography activities for students.

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    Download as PPTX, PDF, TXT or read online from Scribd

    Media Based Art

    Uploaded by

    Justin Vergara
    32 views26 pages
    The document discusses photography as both an artistic process and means of communication. It notes that photographers can elevate images from mere recordings to art through discerning meaningful moments and framing them with composition skills. The document also profiles two notable Filipino photographers, George Tapan and John Chua, and outlines photography activities for students.

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    Media Based Art Copy

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    The document discusses photography as both an artistic process and means of communication. It notes that photographers can elevate images from mere recordings to art through discerning meaningful moments and framing them with composition skills. The document also profiles two notable Filipino photographers, George Tapan and John Chua, and outlines photography activities for students.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    32 views26 pages

    Media Based Art

    Uploaded by

    Justin Vergara
    The document discusses photography as both an artistic process and means of communication. It notes that photographers can elevate images from mere recordings to art through discerning meaningful moments and framing them with composition skills. The document also profiles two notable Filipino photographers, George Tapan and John Chua, and outlines photography activities for students.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    You are on page 1of 26

    MEDIA-BASED

    ART
    MEDIA-BASED ART

    - Have you tried using other


    kinds of photo-taking devices
    aside from your mobile phones?
    MEDIA-BASED ART

    - What observations did you


    have in using that particular
    device or more than one of
    them?
    MEDIA-BASED ART

    - Do you know of any famous


    Filipino photographers?
    The Photographer as Artist
    The Photographer as Artist
    Focusing a camera at a subject and clicking the shutter
    is photography as process. Discerning a significant
    moment or a unique expression, framing it in the
    camera viewfinder with an eye for composition, and
    then clicking the shutter is photography as art. That
    discernment and that eye for composition are the
    factors that elevate a photographer from a mere
    recorder of images to an artist.
    The Photographer as Artist

    In a pictorial shoot, the photographer may


    position lighting, modify the lens setting, or use
    filters to create an effect he or she has
    conceptualized beforehand. The tools and
    techniques may not be those of the traditional
    artist, but the aesthetic principles are the same.
    The Photographer as Artist
    For today’s photographers, the process goes even
    further. They may take the exposed film into a
    dark room or subject the digital images to their
    photo editing software—and there manipulate
    the images with the myriad of photo
    enhancement techniques and tools currently
    available.
    The Photographer as Artist
    Whether left untouched from the instant the
    image was captured or was digitally or manually
    altered, the resulting photographs can be
    startlingly impactful. It becomes clear how the
    photographer has captured the elements of form,
    color, light and shadow, texture, and composition
    to create a true work of art.
    Photography as Communication
    Photography as Communication
    Being a modern art form means that photography
    is now viewed as being more than just beautiful.
    It is also considered one of the most powerful
    means of communication. Next to the printed
    word, the photographic image is today’s most
    important means of conveying information and
    ideas, expressing emotions, even championing
    causes.
    Photography as Communication
    This power comes from two distinctive characteristics
    of photography: immediacy and detail. An image
    recorded by a camera has a sense of authenticity.
    Because the lens captures the image objectively, the
    resulting photograph is regarded as ‘true to life’ and
    ‘of the moment.’ At the same time, the camera takes
    in every detail of an image. Thus the photograph has a
    sense of completeness.
    Photography as Communication

    For these reasons, photographs are vital tools in


    communication fields such as journalism,
    advertising, education, and even in courts of law.
    They have also been used to eloquently speak
    out against social and political issues.
    Noteworthy
    Philippine
    Photographers
    George Tapan

    He is an award-winning travel
    photographer who has won two
    Pacific Asia Tourism Association
    (PATA) Gold awards, an ASEAN
    Tourism Association award, and
    first place in the 2011 National
    Geographic Photo Contest.
    Into the Green Zone
    Into the Green Zone
    Into the Green Zone
    Into the Green Zone
    John Chua

    He is best known as an
    advertising and commercial
    photographer, with over 40
    years of experience in this field
    and numerous local and
    international awards for his
    work.
    Into the Green Zone
    Into the Green Zone
    Photoshoot
    Activity
    These are the themes:
    a) People/Personalities
    b) Our School
    c) Nature
    d) Classroom/s
    e) Humor
    Activity

    Store the best ones in your devices for group


    evaluation.
    Activity

    Present it to the class using PowerPoint


    Presentation.

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