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    Quy Trình Agency

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    son nguyen
    The document outlines a 5 step client briefing process: 1) Gather and fill the client brief with the account manager and digital planner. 2) An internal debrief is held with the account manager, media team, and creative team. 3) A deployment plan is created with the account manager and digital planner. 4) A pitch is made to the client by the account manager and digital planner. 5) Execution of the proposal includes a creative action plan.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Quy Trình Agency

    Uploaded by

    son nguyen
    30 views4 pages
    The document outlines a 5 step client briefing process: 1) Gather and fill the client brief with the account manager and digital planner. 2) An internal debrief is held with the account manager, media team, and creative team. 3) A deployment plan is created with the account manager and digital planner. 4) A pitch is made to the client by the account manager and digital planner. 5) Execution of the proposal includes a creative action plan.

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    Quy trình agency

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    The document outlines a 5 step client briefing process: 1) Gather and fill the client brief with the account manager and digital planner. 2) An internal debrief is held with the account manager, media team, and creative team. 3) A deployment plan is created with the account manager and digital planner. 4) A pitch is made to the client by the account manager and digital planner. 5) Execution of the proposal includes a creative action plan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    30 views4 pages

    Quy Trình Agency

    Uploaded by

    son nguyen
    The document outlines a 5 step client briefing process: 1) Gather and fill the client brief with the account manager and digital planner. 2) An internal debrief is held with the account manager, media team, and creative team. 3) A deployment plan is created with the account manager and digital planner. 4) A pitch is made to the client by the account manager and digital planner. 5) Execution of the proposal includes a creative action plan.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 4

    Client Brief

    STEP 1 STEP 2 STEP 3 STEP 4 STEP 5


    LẤY VÀ FILL INTERNAL DEPLOYMEN
    PITCHING EXECUTION
    BRIEF DEBRIEF T PLAN

    CREATIVE
    BD/
    BD/ DIGITAL BD/ MEDIA
    ACCOUNT
    ACCOUNT PLANNER ACCOUNT CREATIVE
    MEDIA
    MEDIA BD/
    DIGITAL
    BD/ ACCOUNT
    PLANNER
    ACCOUNT
    Client Brief
    STEP 1 STEP 2 STEP 3 STEP 4 STEP 5
    LẤY VÀ FILL INTERNAL DEPLOYME
    PITCHING EXECUTION
    BRIEF DEBRIEF NT PLAN

    ORDER
    MEDIA PLAN (1 – 3 ngày) REQUEST
    CREATIVE
    PROPOSAL (3 - 4 ngày) ACTION PLAN
    (3 ngày)
    LẤY VÀ FILL BRIEF INTERNAL DEBRIEF
    BD/ ACCOUNT BD/ ACCOUNT DIGITAL PLANNER
    MEDIA CREATIVE

    DEPLOYMENT PLAN
    CLIENT BRIEF

    BD/ ACCOUNT
    MEDIA
    DIGITAL PLANNER
    MEDIA PLAN PROPOSAL
    1 – 3 ngày 3 - 4 ngày
    PITCHING
    BD/ ACCOUNT

    EXECUTION

    REQUEST
    ORDER
    BD/ ACCOUNT CREATIVE ACTION PLAN
    MEDIA 3 ngày
    CREATIVE
    LẤY VÀ FILL BRIEF INTERNAL DEBRIEF
    BD/ ACCOUNT BD/ ACCOUNT DIGITAL PLANNER
    DIGITAL PLANNER MEDIA CREATIVE

    STRATEGIC PLANNNING CREATIVE BRIEF


    BD/ ACCOUNT DIGITAL PLANNER
    CLIENT BRIEF

    DIGITAL PLANNER CREATIVE

    DEPLOYMENT PLAN

    CREATIVE BRIEF
    BD/ ACCOUNT MEDIA
    DIGITAL PLANNER MEDIA PLAN PROPOSAL
    1 – 3 ngày 3 - 4 ngày
    PITCHING
    BD/ ACCOUNT
    DIGITAL PLANNER

    EXECUTION

    REQUEST
    ORDER
    BD/ ACCOUNT CREATIVE CREATIVE ACTION PLAN
    5 ngày
    MEDIA

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