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    MakeMyTrip.com is India's leading online travel company founded in 2000 by Deep Kalra. It began in the US-India travel market and aimed to provide a variety of affordable travel products and services alongside cutting-edge technology and customer support. MakeMyTrip provides online travel services including flight tickets, hotel reservations, and rail and bus tickets. It holds nearly 42% of India's online travel booking market share.

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    Presentation 3

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    MakeMyTrip.com is India's leading online travel company founded in 2000 by Deep Kalra. It began in the US-India travel market and aimed to provide a variety of affordable travel products and services alongside cutting-edge technology and customer support. MakeMyTrip provides online travel services including flight tickets, hotel reservations, and rail and bus tickets. It holds nearly 42% of India's online travel booking market share.

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    MakeMyTrip.com is India's leading online travel company founded in 2000 by Deep Kalra. It began in the US-India travel market and aimed to provide a variety of affordable travel products and services alongside cutting-edge technology and customer support. MakeMyTrip provides online travel services including flight tickets, hotel reservations, and rail and bus tickets. It holds nearly 42% of India's online travel booking market share.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    20 views13 pages

    Presentation 3

    Uploaded by

    saransh gupta
    MakeMyTrip.com is India's leading online travel company founded in 2000 by Deep Kalra. It began in the US-India travel market and aimed to provide a variety of affordable travel products and services alongside cutting-edge technology and customer support. MakeMyTrip provides online travel services including flight tickets, hotel reservations, and rail and bus tickets. It holds nearly 42% of India's online travel booking market share.

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    of 13

    MakeMyTrip.

    com
    MakeMyTrip.com, India’s leading online travel company was founded
    in the year 2000 by Deep Kalra. Created to empower the Indian
    traveler with instant booking and comprehensive choices, the
    organization began its journey in the US-India travel market. It aimed to
    supply a variety of best-value products and services along-side cutting-
    edge technology and dedicated round-the-clock customer support. In
    2000, MakeMyTrip started its services in the US.
    Headquartered in Gurugram, Haryana, the firm provides online travel
    services including flight tickets, domestic and international holiday
    packages, hotel reservations, rail, and bus tickets.
    In online travel bookings, MakeMyTrip rules with nearly 42% of
    the market share, as per the market intelligence firm KalaGato.
    GoIBIBO follows at 33%. The likes of Oyo, Cleartrip and Yatra are
    distant rivals, each capturing less than 10% of the market.
    PRODUCT
    MakeMyTrip is one of the leading travel booking website in India,
    offering variety of services to its users. It offers travel and tour packages
    for both domestic and international destinations. The company’s services
    and products include:
    1. Booking air tickets, rail tickets, bus tickets
    2. Hotels, packages
    3. Car hire, and
    4. Ancillary travel requirements, such as visa processing and facilitating
    access to travel insurance.
    The main business model is to supply consumers, different packages at
    different rates and features and supply them with optimum offerings as
    per their requirements. The services are accessed through application or
    website which provides the ease to consumers by providing one stop for
    all travelling needs.
    PRICE
    PLACE
    PROMOTION
    Majority of MakeMyTrip’s promotion of is done through digital marketing
    and digital media platforms online utilizing its platform and through social
    media like other travel portals, Facebook, Instagram, YouTube etc
    Some of the television commercials and TV Ads and newspaper
    advertisement have been carried out and promoted to reach wider range of
    audience.
    MakeMyTrip also makes use of its promotional offers in terms of discounts,
    coupon codes, seasonal offers, online payment offers and special services to
    premium users to make better brand awareness and ensure success in
    business.
    Awareness regarding MakeMyTrip is spread by word of mouth, online ads,
    social media marketing, digital marketing, television commercials,
    newspapers etc. Effective communication is focused on by excellent
    customer service during cancelling bookings, bookings, printing e-tickets etc.
    Political
    Environment
    Economic Environment

    MakeMyTrip Limited can use country’s economic factor such as


    growth rate, inflation & industry’s economic indicators such as
    General Entertainment industry growth rate, consumer spending etc.
    to forecast the growth trajectory.Online travel firm MakeMyTrip said it
    is looking at the hotels and accommodations segment to contribute
    around 70 per cent to its overall revenue by the end of 2022.
    Covid-19 has made a huge decrease in the company’s profit as due to
    lockdown there is no travel between states or countries. Even Deep
    Kalra(CEO, MakeMyTrip) gave a statement that he is witnessing a
    slowdown in the economy and travel industry .It will have a negative
    impact on the industry in the coming years and also the lockdown has
    already seized all business opportunities for this year.
    Social
    Environment
    Technological
    Environment
    Environmental
    Legal
    Environment
    THANK YOU

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