Operations Management
Operations Management
Operations Management
Management
1
Chapter 1
What is Operations Management?
The business function responsible for planning,
coordinating, and controlling the resources (4
M’s) needed to produce a company’s products
and services
•It is a management function / Organization’s core
function
4
Operations Function
Typical Organization
Chart
6
How is Operations
• Accounting • “As Relevant
an auditor you must understand the
fundamentals of operations management.”
• Information • “IT is a tool, and there’s no better place to
Technology apply it than in operations.”
• Management • scheduling, lean production, theory of
constraints, and tons of quality tools.”
• Economics • “It’s all about processes. I live by
flowcharts and Pareto analysis.”
• Marketing • “How can you do a good job marketing a
product if you’re unsure of its quality or
delivery status?”
• Finance • “Most of our capital budgeting requests
are
from operations, and most of our cost
savings, too.”
OM’s Transformation
• To add value Role
– Value added is the net increase between output product value
and input material value
– a series of activities along a value chain extending from supplier to
customer
– activities that do not add value are superfluous and should be
eliminated
Operations Strategy
and
Competitiveness
24
The Role of Operations
•
Strategy
Provide a plan that makes best use of resources
which;
– Specifies the policies and plans for using
organizational resources
– Supports Business Strategy as shown on next slide
25
Strategy
1.
Formulation
Defining a primary task
– What is the firm in the business of doing?
2. Assessing core competencies
– What does the firm do better than anyone
else?
3. Determining order winners and order qualifiers
– What qualifies an item to be considered for
purchase?
– What wins the order?
4. Positioning the firm
– How will the firm compete?
5. Deploying the strategy
Strategic
Planning
Mission and
Vision
Corporate
Strategy
28
Three Inputs to a Business
Strategy
29
Examples from
Strategies
• Mission: Google’s mission is to organize the world’s
information and make it universally accessible and
useful.
• Environmental Scanning: political trends, social
trends, economic trends, market place trends,
global trends
• Core Competencies: strength of workers, modern
facilities, market understanding, best technologies,
financial know-how, logistics
30
Importance of Operations
Strategy
• Companies often do not understand the
differences between operational efficiency
and strategy
– Operational efficiency is performing tasks
well, even better than competitors
– Strategy is a plan for competing in the
marketplace
• Operations strategy is to ensure all tasks
performed are the right tasks
35
Tools to Assist in Strategic
Decision
• Porter’s Five Forces – New entrant, substitute
Product, Supplier/Customer Demand,
Immediate Rival
• SWOT Analysis – Internal & External Analysis
• BCG Matrix
• PEST Analysis - Political, Economy, Social,
Technology
• VALUE CHAIN – add value to every function
36
Porter’s Five
Forces
37
SWOT
ANALYSIS
38
PEST
ANALYSIS
3
9
BCG
MATRIX
40
VALUE CHAIN
41
Designing the Operations Function
42
Competitive Priorities- The Edge
44
Competing on Quality?
• Quality is often subjective
• Quality is defined differently depending on who is defining
it
• Two major quality dimensions include
– High performance design:
•Superior features, high durability, & excellent customer service
45
Competing on Time?
• Time/speed one of most important competition
priorities
• First that can deliver often wins the race
• Time related issues involve
– Rapid delivery:
• Focused on shorter time between order placement and delivery
– On-time delivery:
• Deliver product exactly when needed every time
46
Competing on Flexibility?
• Company environment changes rapidly
• Company must accommodate change by being flexible
– Product flexibility:
• Easily switch production from one item to another
• Easily customize product/service to meet specific requirements of
a customer
– Volume flexibility:
• Ability to ramp production up and down to match market demands
47
The Need for Trade-
• Decisions must emphasis priorities that support business
strategy offs
• Decisions often required trade offs
• Decisions must focus on order qualifiers and order winners
51
Chapter 3
Product Design
& Process
Selection
52
Product Design
• Product design – the process of defining all of the
companies product characteristics
– Product design must support product manufacturability
(the ease with which a product can be made)
– Product design defines a product’s characteristics of;
• appearance, materials,
• dimensions, tolerances, and performance standards
– Product quality
– Product cost
– Customer satisfaction
53
Design of Services vs Goods
• Service design is unique in that the service and entire
service concept are being designed
– must define both the service and concept
- Physical elements, aesthetic & psychological benefits
e.g. promptness, friendliness, ambiance
– Product and service design must match the needs and
preferences of the targeted customer group
54
The Product Design Process
• Step 1 - Idea Development
- Someone thinks of a need and a product/service design to
satisfy it (e.g. customers, marketing, engineering,
competitors, benchmarking, reverse engineering)
• Step 2 - Product Screening
- Every business needs a formal/structured evaluation process
e.g. fit with facility and labor skills, size of market, contribution
margin, break-even analysis, return on sales
• Step 3 – Preliminary Design and Testing
- Technical specifications are developed, prototypes built,
testing
starts
• Step 4 – Final Design
- Final
& labor
design
skills
based
defined,
on test
suppliers
results,identified
facility, equipment, material,
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Factors Impacting Product
Design
• Need to Design for Manufacturing – DFM
• Series of guidelines to follow in order to produce
a
product easily and profitably
– Simplification - Minimize parts
– Standardization (Design parts for multiply
applications)
– Use modular design
– Simplify operations
56
Manufacturability & Value Engineering
(Activities that help improve product design, production,
maintainability & use)
•Reduced complexity of the product
•Reduction of environment impact
•Additional standardization of
components
•Improvement of functional aspects of
the product
•Improved job design and job safety
•Improved maintainability(serviceability)
of the product
•Robust design
57
Factor In Product Life
Cycle
• Product life cycle –
series of changing
product demand
• Consider product
life cycle stages
– Introduction
– Growth
– Maturity
– Decline
• Facility & process
investment depends on
life cycle
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Concurrent Engineering
• Old “over-the –wall” sequential design process should not be
used
– Each function did its work and passed it to the next function
• Replace with a Concurrent Engineering process
– All functions form a design team working together to develop
specifications, involve customers early, solve potential
problems, reduce costs, & shorten time to market
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60
Process Selection
61
Process Selection
• Process selection is based on five
considerations
– Type of process; range from intermittent
to continuous
– Degree of vertical integration
– Flexibility of resources
– Mix between capital & human resources
– Degree of customer contact
62
Chapter 4
64
Components of a Supply Chain
• External Suppliers– source of raw material
– Tier one supplier supplies directly to the processor
– Tier two supplier supplies directly to tier one
– Tier three supplier supplies directly to tier two
65
Components of a Supply Chain
66
A Basic Supply Chain
67
The Bullwhip Effect
• Bullwhip effect - the inaccurate or distorted demand
information created in the supply chain
• Causes are generated by:
– demand forecasting updating, order batching,
price fluctuations, rationing and gaming
• Counteracting the Effect:
– Change the way suppliers forecast product
demand by making this information available at all
levels of the supply chain
– Share real demand information (POS terminals)
– Eliminate order batching
– Stabilize pricing
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The Bullwhip Effect
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SCM
Factors
• SCM must consider the following trends,
improved capabilities, & realities:
– Consumer Expectations and Competition – power has
shifted to the consumer
– Globalization – capitalize on emerging markets
– Government Regulations and E-Commerce – issues of
Internet government regulations
– Environment Implications of E-Commerce – recycling,
sustainable eco-efficiency, and waste minimization
70
Global SCM
• Managing extensive Factors
global supply chains introduces
many complications
– Geographically dispersed members - increase replenishment
transit times and inventory investment
– Forecasting accuracy complicated by longer lead times and
different operating practices
– Exchange rates fluctuate, inflation can be high
– Infrastructure issues like transportation, communication,
lack of skilled labor, & scarce local material supplies
– Product proliferation created by the need to customize
products for each market
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Sourcing Issues
• Which products to produce in-house and which are
provided by other supply chain members
• Vertical integration – a measure of how much of
the supply chain is owned by the manufacturer
– Backward integration – owning or controlling of
sources of raw material and component parts
– Forward integration – owning or control the
channels of distribution
• Vertical integration related to levels of insourcing or
outsourcing products or services
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Supply Chain Distribution
• Warehouses involved in supply chain distributions
– Plant / Regional / Local warehouses
• Warehouses - General /long-term storage
• Distribution – used for short-term storage,
consolidation, and product mixing
• Transportation consolidation – warehouses
consolidate less-than-truckload (LTL) quantities into
truckload (TL) quantities
• Product mixing – warehouse value added customer
service of grouping a variety of products into a direct
shipment to the customer
73
Supply Chain Distribution
• Services are offered can improve customer service
by moving goods closer to the customer and thus
reducing replenishment time
• Crossdocking or movement of material without
storage and order-picking material while still
performing the receiving and shipping functions.
• Radio Frequency Identification Technology (RFID) –
automated data collection technology which relies
on radio waves to transfer data between reader and
RFID tag
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Integrated
•
SCM
Implementing integrated SCM requires:
– Analyzing the whole supply chain
– Starting by integrating internal functions first
– Integrating external suppliers through
partnerships
• Manufacturer’s Goals Supplier’s Goals
– Reduce costs Increase sales volume
– Reduce duplication of effort Increase customer loyalty
– Improve quality Reduce cost
– Reduce lead time Improve demand data
– Implement cost reduction Improve profitability
program
– Involve suppliers early
– Reduce time to market
75
Current Trends in
SCM
• Increased use of electronic marketplace
such as
– E-distributors – independently owned net
marketplaces having catalogs representing
thousands of suppliers and designed for spot
purchases
– E-purchasing – companies that connect on-line
MRO suppliers to business who pay fees to join
the market, usually for long-term contractual
purchasing
76
Current Trends in
• SCMmarketplace such as
Increased use of electronic
– Value chain management – automation of a firm’s
purchasing or selling processes
– Exchanges – marketplace that focuses on spot
requirements of large firms in a single industry
– Industry consortia – industry-owned markets that
enable buyers to purchase direct inputs from a limited
set of invited suppliers
• Decreased supply chain velocity due to greater
distances with greater uncertainty and generally
less efficient.
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SCM Across the
• Organization
SCM changes the way companies do business.
• Accounting shares SCM benefits due to inventory
level decreases
• Marketing benefits by improved customer service
levels
• Information systems are critical for information
sharing through POS data, EDI, RFID, the Internet,
intranet, and extranets
• Purchasing is responsible for sourcing materials
• Operations use timely demand information to
more effectively plan production schedules
78
Product
• Computer-aidedTechnology
design (CAD)
– Creates and communicates designs electronically
• Group technology (GT)
– Classifies designs into families for easy retrieval and
modification
• Computer-aided engineering (CAE)
– Tests functionality of CAD designs electronically
• Collaborative product commerce (CPC)
– Facilitates electronic communication and exchange of
information among designers and suppliers
Product
• Product data management
Technology(PDM)
– Keeps track of design specs and revisions for the
life of the product
• Product life cycle management (PLM)
– Integrates decisions of those involved in product
development, manufacturing, sales, customer
service, recycling, and disposal
• Product configuration
– Defines products “configured” by customers who
have selected among various options, usually from
a Web site
Manufacturing
• Technology
Computer numerically control (CNC)
– Machines controlled by software to perform a range of
operations with the help of automated tool changers; collects
processing information and quality data
• Flexible manufacturing system (FMS)
– A collection of CNC machines connected by an automated
material handling system to produce a wide variety of parts
• Robots
– Programmable manipulators that can perform repetitive tasks;
more consistent than workers but less flexible
• Conveyors
– Fixed-path material handling; move items along a belt or
chain; “reads” package labels and diverts them to correct
destination
Manufacturing
• Automatic guided Technology
vehicle (AGV)
– Driverless trucks that move material along a specified path;
directed by wire or tape embedded in floor or by radio
frequencies
• Automated storage and retrieval system (ASRS)
– An automated warehouse; items placed in a storage system and
retrieved by fast-moving stacker cranes; controlled by computer
• Process Control
– Continuous monitoring of automated equipment; makes real-
time decisions on ongoing operation, maintenance, and quality
• Computer-integrated manufacturing (CIM)
– Automated manufacturing systems integrated through computer
technology; also called e-manufacturing
Information
• Technology
Business to Business (B2B) - E-transactions between businesses
usually via the Internet
• Business to Consumer (B2C) - E-transactions between
businesses and their customers usually via the Internet
• Internet - A global information system of computer networks that
facilitates communication and data transfer
• Intranet - Communication networks internal to an organization; can
also be password (i.e., firewall) protected sites on the Internet
• Bar Codes - Series of vertical lines printed on packages that identify item
and other information
• Radio Frequency Identification tags (RFID) - Integrated
circuit embedded in a tag; can send and receive information; a “twenty-first
century bar code” with read/write capabilities
• Electronic data interchange (EDI) - Computer-to-computer
exchange of business documents over a proprietary network; very expensive
and inflexible
Information
• Technology
Decision support systems (DSS)
– Information system to help managers make
decisions; includes quantitative modeling
components and interactive components for what-if
analysis
• Expert systems (ES)
– A computer system that uses the knowledge of
experts to diagnose or solve a problem
• Artificial intelligence (AI)
– Field of study replicating elements of human thought
and natural processes in software; includes expert
systems, genetic algorithms, neural networks, and
fuzzy logic
Chapter 5
Total Quality
Management
85
Defining Quality – 5
Measuring Quality helps Ways
build successful strategies of
differentiation, low cost & response.
1.Conformance to specifications
– Does product/service meet targets and
tolerances
defined by designers?
2.Fitness for use
– Evaluates performance for intended use
3.Value for price paid
– Evaluation of usefulness vs. price paid
4.Support services
– Quality of support after sale
5.Psychological
– e.g. Ambiance, prestige, friendly staff
86
Quality Improves
Profitability
• Sales Gain
• Reduced Costs
87
Manufacturing Quality vs. Service Quality
88
Cost of Quality
89
TQM
Philosophy
TQM Focuses on identifying quality problem
root causes
Encompasses the entire organization
Involves the technical as well as people
Relies on seven basic concepts of
Customer focus
Continuous improvement
Employee empowerment
Product design
Process management
90
TQM Philosophy -
• Focus on Customer
concepts
– Identify and meet customer needs
– Stay tuned to changing needs, e.g. fashion styles
• Continuous Improvement
– Continuous learning and problem solving,
e.g. Kaizen, 6 sigma
• Benchmarking
• Employee Empowerment
– Empower all employees; external and internal customers
91
TQM Philosophy–
Concepts
• Team Approach
– Teams formed around processes – 8 to 10 people
– Meet weekly to analyze and solve problems
• Understanding Quality Tools
– Ongoing training on analysis, assessment, and
correction,
& implementation tools
– Studying practices at “best in class” companies
• Plan-Do-Study-Act (PDSA)
92
Deming PDSA wheel
93
Seven Tools of Quality
Control
• Cause-and-Effect
Diagrams
• Flowcharts
• Checklists
• Control Charts
• Scatter Diagrams
• Pareto Analysis
• Histograms
94
Cause-and-Effect
Diagrams
• Called Fishbone Diagram
• Focused on solving identified
quality problem
Flowcharts
• Used to document the detailed steps in a process
• Often the first step in Process Re-Engineering
• Helps focus on location of
problem in a process
95
Checklist
• Simple data check-off sheet designed to identify type of
quality problems at each work station; per shift, per machine,
per operator
Control Charts
• Important tool used in Statistical Process Control
• The UCL and LCL are calculated limits used to show when
process is in or out of control (Upper/Lower Control Limits)
96
Scatter
• A graph that shows how two variables are related to one another
•
Diagrams
Data can be used in a regression analysis to establish equation for
the relationship
Pareto Analysis
•Technique that displays the degree of importance for each element
•Named after the 19th century Italian economist
•Often called the 80-20 Rule
•Principle is that quality problems are the result of only a
few problems e.g. 80% of the
98
TQM and QMS
• Total Quality Management (TQM)
• customer-oriented, leadership, strategic
planning, employee responsibility,
continuous improvement, cooperation,
statistical methods, and training and
education
• Quality Management System (QMS)
• system to achieve customer satisfaction
that complements other company systems
Quality Circles
• Voluntar Organization
8-10
members
y group Supervisor/moderator
Same area
of
workers Presentation
Training
Group processes
and Implementation
Monitoring
Data collection
Problem analysis
supervisors
from same
Problem
area who Solution
Problem results
Identification
List alternatives
address Problem
Consensus
Brainstorming
problems
Data collection
and analysis
Focus of Quality Management—
• TQM and QMSs Customers
– serve to achieve customer satisfaction
• Satisfied customers are less likely to switch to a
competitor
• It costs 5-6 times more to attract new customers as
to keep an existing one
• 94-96% of dissatisfied customers don’t complain
• Small increases in customer retention mean large
increases in profits
TQM Within OM
• TQM is broad sweeping organizational change
• TQM impacts
– Marketing – providing key inputs of customer
information
– Finance – evaluating and monitoring financial impact
– Accounting – provides exact costing
– Engineering – translate customer requirements into
specific engineering terms
– Purchasing – acquiring materials to support product
development
– Human Resources – hire employees with skills necessary
– Information systems – increased need for accessible
information
102
Chapter 6
103
Just-in-Time
• JIT philosophy means getting the right quantity of
goods at the right place and the right time
• JIT exceeds the concept of inventory reduction
• JIT is an all-encompassing philosophy found on
eliminating waste
• Waste is anything that does not add value
• A broad JIT view is one that encompasses the entire
organization
• Toyota Motor Co. developed JIT
104
The Philosophy of JIT - continued
• Often termed “Lean Systems”
• All waste must be eliminated- non value items
• Broad view that entire organization must focus on
the same goal - serving customers
• JIT is built on simplicity- the simpler the better
• Focuses on improving every operation- Continuous
improvement - Kaizen
• Visibility – all problems must be visible to be
identified and solved
• Flexibility to produce different models/features
105
Three Elements of JIT - continued
106
Elements of JIT Manufacturing
107
Role of Inventory
• Inventory = LeadReduction
Time (less is better)
• Inventory hides problems
108
Small Lot Sizes & Quick Setups
• Small lots mean less average inventory and shorten
manufacturing lead time
• Small lots with shorter setup times increase flexibility to
respond to demand changes
• Strive for single digit setups- < 10 minutes
• Setup reduction process is well-documented
– External tasks- do as much preparation while present job is
still running
– Internal tasks- simplify, eliminate, shorten steps involved with
location, clamping, & adjustments
109
Flexible
Resources
• Moveable, general purpose equipment:
– Portable equipment with plug in power/air
– E.g.: printer-fax-copiers, etc.
– Capable of being setup to do many different things
with minimal setup time
• Multifunctional workers:
– Workers assume considerable responsibility
– Cross-trained to perform several different duties
– Trained to also be problem solvers
110
Effective Facility
Layouts
• Workstations in close physical proximity to reduce
transport & movement
• Streamlined flow of material
• Often use:
– Cellular Manufacturing (instead of process focus)
– U-shaped lines: (allows material handler to
quickly drop off materials & pick up finished work)
111
Traditional Process Focused
• Layout
Jumbled flows, long cycles, difficult to schedule
112
JIT Cellular Manufacturing
• Product focused cells, flexible equipment, high
visibility, easy to schedule, short cycles
113
JIT and TQM-
Partners
• Build quality into all processes
• Focus on continuous improvement - Kaizen
• Quality at the source- sequential inspection
• Jidoka (authority to stop line)
• Poka-yoke (fail-safe all processes)
• Preventive maintenance- scheduled
• Work environment- everything in its place, a
place for everything
114
Supplier Relationships and JIT
• Reduction in inventories
• Improved quality
• Shorter lead times
• Lower production costs
• Increased productivity
• Increased machine utilization
• Greater flexibility
116
Implementing JIT
• Starts with a company shared vision of where it is
and where it wants to go
• Implement the sequence of following steps
– Make quality improvements
– Reorganize workplace
– Reduce setup times
– Reduce lot sizes & lead times
– Implement layout changes (Cellular manufacturing &
close proximity)
– Switch to pull production
– Develop relationship with suppliers
117
JIT in Services
118
JIT across the
organization
• JIT eliminates organizational barriers and
improves communications
– Accounting changes or relies on activity-based costing
– Marketing by interfacing with the customers
– Finance approves and evaluates financial investments
– Information systems create the network of information
necessary for JIT to function
119
Chapter 7
120
Capacity planning
121
Measuring Capacity Examples
• There is no one best way to measure capacity
• Output measures like kgs per day are easier to
understand
• With multiple products, inputs measures work better
InputMeasuresof
TypeofBusiness
OutputMeasures
Capacity ofCapacity
Carmanufacturer Laborhours Carspershift
123
How Much Capacity Is Best?
• The Best Operating Level is the output that results in the
lowest average unit cost
• Economies of Scale:
– Where the cost per unit of output drops as volume of
output increases
– Spread the fixed costs of buildings & equipment over
multiple units, allow bulk purchasing & handling of
material
• Diseconomies of Scale:
– Where the cost per unit rises as volume increases
– Often caused by congestion (overwhelming the
process with too much work-in-process) and
scheduling complexity
124
Best Operating Level and Size
Alternative 1: Purchase one large facility, requiring one
large initial investment
125
Making Capacity Planning Decisions
126
Identifying Capacity Requirements
127
Evaluating Capacity
• Alternatives
Capacity alternatives include
– Could do nothing,
– expand large now (may included capacity cushion), or
– expand small now with option to add later
129
More Location
Factors
• Community considerations:
– Local community’s attitude toward the facility
(e.g.:
prisons, utility plants, nuke facility etc.)
• Exchange Rates and Currency Risk:
– Unfavorable exchange rate, export / import impact
• Political Risk, Values & Culture:
– Govt. regulation, zoning, pollution, intellectual
property
• Proximity to Competitors:
– (Clustering) major resources found in same area.
130
Making Location Decisions
• Analysis should follow 3 step process:
– Step 1: Identify dominant location factors
– Step 2: Develop location alternatives
– Step 3: Evaluate locations alternatives
• Procedures for evaluation location alternatives
include
– Factor rating method
– Load-distance model
– Center of gravity approach
– Break-even analysis
• Tax Credit / Incentives
• Relaxed Government Regulations
• Job Training
• Infrastructure improvement
131
• Finance