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Go and Race!

Simplify Your Life!


Our Business Serpong,
Location Banten, Indonesia
Company Structure

Maria Martha Lisa


(Board of Director and
Advisor)

Patrick Kei Zia Lantani Felix


Leonardus Ario Novia Marsya
(Manager (Manager (Manager
(Manager Sales & (Manager HRD &
Distribution & Accounting & Product Research
Marketing) Production)
Purchasing) Finance) & Development)
7 cm

22 cm

Simplify Your Life!

650ML | IDR 200K


PRODUCT FEATURES
PRODUCT FEATURES
Market Analysis
17-70 years old Excecutives, Colleger, Mom, etc.

Our Target Customer


Competitor Analysis

LION STAR TUPPERWARE STARBUCKS


TEKNOLOGI EVEN ADV ADV

DESAIN EVEN DIS DIS

HARGA DIS EVEN EVEN

KEMASAN EVEN EVEN EVEN

MANFAAT ADV ADV ADV

EFISIENSI ADV ADV ADV

EFEKTIVITAS ADV ADV ADV


Sales Process

Ace Hardware
Consignee
Best Denki
Product
Official Website
Internet
Other : etc. Kaskus
CC/DC
Financial Planning
Funding
Dana Pribadi Dana Orang Tua
Dana Pinjaman Bank

30%

50%

20%

30% dari dana pribadi : Rp 900.000.000.00


20% dari dana orang tua : Rp 600.000.000.00
50% dari pinjaman bank : Rp 1.500.000.000.00
BEP
Projected Production
234375

187500

150000

100000

50000

1 2 3 4 5
Projected
Financial Statement (in thousand)

1 2 3 4 5
NET SALES 8.000.000 16.000.000 24.000.000 30.000.000 37.500.000
COGS 4.100.000 8.200.000 12.300.000 15.375.000 19.218.750
GROSS PROFIT 3.900.000 7.800.000 11.700.000 14.625.000 18.281.250
OPERATING EXP:
SGA EXP. 277.500 277.500 349.500 349.500 349.500
MARKETING COST 10.000 20.000 30.000 35.000 35.000

OPERATING INC. 3.612.500 7.502.500 11.320.500 14.240.500 17.896.750


INT.EXP 75.000 75.000 75.000 75.000 75.000

EBIT 3.537.500 7.427.500 11.245.500 14.165.500 17.821.750

TAX (25%) 884.375 1.856.875 2.811.375 3.541.375 4.455.437,5

EAT 2.653.125 5.570.625 8.434.125 10.624.125 13.366.312,5


Pro Forma Balance Sheet
(in thousand)

ASSET 1 2 3 4 5
CURRENT ASSETS
CASH AND CASH EQV 50.000 240.000 398.000 510.200 575.500
INVENTORIES 5.260.000 10.520.000 15.780.000 19.725.000 24.656.250
ACCOUNTS RECEIVABLE - - - - -
PREPAID RENT – GUDANG 102.000 110.160 118.972,8 128.490,624 138.769,874
PREPAID RENT – OFFICE 96.000 103.680 111.974,4 120.932,352 130.606,940
TOTAL CURRENT ASSETS 5.508.000 10.973.840 16.301.871,680 20.484.622,980 25.501.126,810
FIXED ASSETS
VEHICLES 240.000 240.000 240.000 240.000 240.000
AKM. PENYUSUTAN 48.000 96.000 144.000 192.000 240.000
EQUIPMENTS 6.000 7.000 10.000 10.000 10.000
AKM. PENYUSUTAN 1.200 1.400 2.000 2.000 2.000
TOTAL FIXED ASSETS 196.800 149.600 104.000 56.000 8.000
TOTAL ASSETS 5.704.800 11.121.440 16.405.871,680 20.540.622,980 25.509.126,810
Pro Forma Balance Sheet (Cont’d)
(in thousand)

LIABILITIES

CURRENT LIABILITIES

ACCOUNTS PAYABLE 1.379.437,5 5.339.527,5 9.190.809,18 12.230.560,48 15.827.970,56

TOTAL CURRENT
1.379.437,5 5.339.527,5 9.190.809,18 12.230.560,48 15.827.970,56
LIABILITIES

LONG TERM DEBT 1.500.000 1.500.000 1.500.000 1.500.000 1.500.000

TOTAL LIABILITIES 2.879.437,5 6.839.527,5 10.690.809,18 13.730.560,48 17.327.970,56

EQUITY

OWNER’S EQUITY 1.500.000 1.500.000 1.500.000 1.500.000 1.500.000

RETAINED EARNINGS 1.326.562,5 2.785.312,5 4.217,062,5 5.312.062,5 6.683.156,25

TOTAL EQUITY 2.826.562,5 4.285.312,5 5.717.062,5 6.812.062,5 8.183.156,25


Ratio Analysis

1 2 3 4 5
ROA 28,9 % 50% 51% 51,7% 52,3%
ROE 94% 130% 150% 160% 160%
INV TO 156% 150% 82% 103% 128%

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