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    BAKERY

    Uploaded by

    Bavatharani
    Cake Delights is a proposed bakery shop to be located in Neyveli, India. It aims to offer high quality cakes, cookies, and pastries at affordable prices while providing excellent customer service. The bakery hopes to attract customers from events, festivals, and travelers over 12 years old. It will differentiate itself from competitors through competitive pricing, new designs, and free home delivery. The business will require an investment of 15 lakh rupees for supplies, equipment, and staffing.

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    BAKERY

    Uploaded by

    Bavatharani
    43 views18 pages
    Cake Delights is a proposed bakery shop to be located in Neyveli, India. It aims to offer high quality cakes, cookies, and pastries at affordable prices while providing excellent customer service. The bakery hopes to attract customers from events, festivals, and travelers over 12 years old. It will differentiate itself from competitors through competitive pricing, new designs, and free home delivery. The business will require an investment of 15 lakh rupees for supplies, equipment, and staffing.

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    BAKERY PPT

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    Cake Delights is a proposed bakery shop to be located in Neyveli, India. It aims to offer high quality cakes, cookies, and pastries at affordable prices while providing excellent customer service. The bakery hopes to attract customers from events, festivals, and travelers over 12 years old. It will differentiate itself from competitors through competitive pricing, new designs, and free home delivery. The business will require an investment of 15 lakh rupees for supplies, equipment, and staffing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    43 views18 pages

    BAKERY

    Uploaded by

    Bavatharani
    Cake Delights is a proposed bakery shop to be located in Neyveli, India. It aims to offer high quality cakes, cookies, and pastries at affordable prices while providing excellent customer service. The bakery hopes to attract customers from events, festivals, and travelers over 12 years old. It will differentiate itself from competitors through competitive pricing, new designs, and free home delivery. The business will require an investment of 15 lakh rupees for supplies, equipment, and staffing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
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    FPPT.com
    ABOUT
    • Cake delights is a retail bakery shop that will locate in
    Neyveli, nearby Amaravati complex .​
    • The plan of cake delights is to maintain the interests
    of our customers with the variety of cakes , cookies
    and pastries
    MISSION
    • Producing the highest standards of baked
    goods at the most affordable price​
    • Each customer have to receive prompt ,
    professional , customer care and
    courteous service​
    • Care for our staff based upon trust and
    work towards a common goal​
    VISION
    • To be recognized as the best bakeshop by our
    customers , rewarding us with profitable operations
    that will continue to improve the lives of our people
    and community in which we operate
    TARGET MARKET
    • Orders taken from the host of grand
    events like wedding , engagements
    and birthday parties
    • Major orders comes during festive
    seasons
    • People of age group above 12 years
    • Travelers
    COMPETITORS
    • Heritage bakery
    • Drizzles cake shop
    • Brownie bites
    MARKETING MIX
    PRODUCTS PRICING
    • Cakes It will diversify

    • Pastries according to

    • Cookies circumstances
    PRODUCT PROMOTION
    • Advertising our products in local
    newspapers
    • Establish High visibility
    • Giving pamphlets
    • Broad cast media
    MENU
    LICENSING AND REGISTERATION
    OPERATIONAL PLAN
    • SUPPLIES We will purchase our raw
    materials from Amber dairy farm and
    nearby vendors
    • LOCATION At Neyveli township ,
    nearby Ribbon complex
    • TIMINGS working hours 9 AM to
    9 PM
    FINANCES Estimated investment : Rs 15,00,000

    Manpower 2 head chefs and 3 workers


    MARKETING STRATEGY
    Penetration pricing Psychological
    pricing
    MARKETING STRATEGY

    High quality bakery will be


    provided to our customers

    Free home delivery service

    By giving coupons and


    lucky draws
    SWOT ANALYSIS
    STRENGTH

    Adapte
    d to the
    Grow
    moder ing
    n trend mark
    of cake
    designs et

    Competitive price and


    new market strategies
    SWOT

    WEAKNESS
    • High cost of equipment
    • New in the market
    OPPURTUNITIES
    • High quality products with reasonable
    prices
    • Only one in area to sell deserts
    SWOT

    THREATS
    • Cost of ingredients rising
    • Health conscious consumers
    • Experienced competitors in the
    market

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