Sunchyme

Confectioneries
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Sunchyme Confectioneries.

205,
Hill Road, Waterfield Road Junction,
Bandra (West).
Mumbai : 400059.
Maharashtra.
Ph.: +91-22-26438098/99.

www.sunchyme.in
E-mail : info@sunchyme.com

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Index

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 Executive Summary.

Sunchyme confectioneries specializes in designer cakes, pastries & a wide

range
of bakery products.

The founder Vikas Suri with along with his expertise & a 20 year experience
in the confectionery industry aims at capturing interests of customers with a
broad variety of confectionery products.

The company plans to build a strong market position in the city because of
the partners’ Industry experience and a mild competitive climate in the area.

Sunchyme Confectioneries aims to meet the demands of the middle to higher

income groups in the local market area, residents and tourists with its unique
idea of membership cards .
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The company aims at commencing its operations by December, 2010.
 Organizational Plan
Summary:

• High quality products

• Prime location in Bandra

• Sugar free and regular cakes

• Reasonable prices

• Operations commencing during the festive season

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 Mission
Sunchyme Confectioneries is wholly committed to providing a
delightful guest experience by
 
•Inspiring a culture of pride and satisfaction in our workplaces

•Creating top quality, delicious and imaginative foods

•Respond positively to the needs of our team members, communities

and the environment

And lastly to develop a brand name that inspires trust and quality.

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 Business Model

• Products for the Health Conscious.

• Yearly Membership Facilities for customers.

• Attractive Discounts & Coupons for Members.

• Free Delivery at the doorstep in the vicinity of the

outlet.

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 Strategy

• Providing Membership Facilities to capture maximum number

of customers.

• Capitalizing on the Festive seasons.

To achieve these goals, we will provide the following:

• Friendly, neighborhood-feel atmosphere.

• Quality baked products for everyone to enjoy at a fair price.

• Special diet menus in relation to the advice of local healthcare providers.

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 SWOT Analysis
Strengths
• Catering to the changing tastes of people
• Offers products which cater to health conscious and diabetic
people
• No compromise on quality and affordable prices
• Strategic location

Weakness
• Limited distribution channels
• Suppliers are located far away

Opportunities
•Increasing trend toward healthy foods 
•Create monopoly in the area

Threats 
• Increasing competition in the locality 9
• Retailer pressure
 Products
Bread
Oat Bread
French Bread Cakes
Italian Bread Wedding Cakes, Anniversary Cakes,
Mint bread black midnite cake , Sculptured Cakes,
Raisin Bread Lemon, Carrot, chocalate oreo cake
,ferrorocher cake.
Rolls
Sandwich Rolls Chocolates
Onion Rolls Pistachio, cashew, almond, hazelnut,
Quiche sesame, belgian chocolate , swiss
Cinnamon Rolls chocolates .
Danish Roll
Muffins & Cupcakes
Gourmet Pastries Lemon raspberry
Chilly Vodka Red Velvet
Chocolate opium Black forest
Chocolate cannelloni Hazelnut & chocolate
Mascarpone cheese trifle Marshmallow
Cocoa bean almond roulade Pistachio
Dreamsickle
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 Intellectual Property

• Patented brand name

•Patented names of the products

• Patented baking procedure

• Patented ingredients

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 The Management

The Sunchyme Management Team is a unique blend of experience

and qualification.

Vikas Suri.
Vikas Suri whose completed his hotel management from IIHM , has
been trained under renowned pastry chef Jean Pierre. In addition to
his industry specific experience, Vikas has 2 years of management
experience.

Amit Avasti
He handles the Finance sector after an experience of 5 years in the
same field.

Niraj Rane
will head the marketing team along with his own PR firm. 12
 Personnel
Staff Required Qualifications

Head pastry chef Hotel Management + Work

experience of 5 years
2 helper chefs Certified training in culinary arts.

2 unskilled laborers S.S.C.

Store keeper Graduation in BCom +

Basic Knowledge about Computers
3 sales staff

2 delivery boys

2 house keeping -
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Post Name Qualification Experience

Head Cheff Ajay Mishra B.Sc in Hotel and 6 years

Catering Operations
(2004)

Assitant Cheff Gaurav Purav PG- HMCT from 4 years

IHMCTAN (2006).

Assitant Cheff Smita Mishra Diploma in HMCT - 2 years

IHM Mumbai,
PGD(2009)

Store Manager Tapas Shah B.Sc in Business 2 years

Management(2008)

Clerk Ajit Nair, B.Com (May 2009) 2 years

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 Marketing Plan
Goals of marketing strategy

To make Sunchyme confectioneries the number one bakery in Bandra

To achieve a larger market share than Theobroma and Birdys
To achieve 30% market share by the end of next year.
 

Market Analysis

Target market

Children
Health conscious and diabetics
Curious passer bys.
 
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 Marketing Plan

Competitors
Birdys

Strengths

Established in the area

Experienced staff
Diverse products
 
Weakness

Considered expensive

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 Marketing Plan

Market Trends

•Changing eating habits due to Globalization and Cultural Integrity.

•Bakery joints are slowly gaining popularity as hangout places serving

good quality food and other bakery items.

•The present day consumer looks for new bakery products, better
appeal, taste and convenience from bakery foods.

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 Marketing Plan

Market Trends

• Focus on speed and versatility while addressing consumer

demands

• More Health Conscious Consumer

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 Marketing Strategy
•Focus on attracting children and youngsters by offering discount
coupons in schools and colleges.

•Windows will be made attractive to induce passersby to come in,

browse and make a purchase.

•Marketing to be done among health conscious people to promote

our sugar free cakes and products.

Product
 
•Fresh products with a maximum shelf life of 2 days.

•Cakes to be packed in bakery boxes bearing the logo of Sunchyme

confectioneries and with an insulating lining.
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•Decorative packaging material to add to the attractiveness.
 Marketing Strategy

Pricing
 
•Based on competitive guidelines
•Prices will be in line with our competitors
•Cookies, buns and rolls to be priced below the industry average
•Penetration pricing strategy ( start with low pricing )

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 Marketing Strategy
Place
 
•Store to be kept clean and well stocked
•Clearly viewable kitchens for customers to see the production process clearly
•Soft music to be played
•Strategically located in the heart of Mumbai
•Easily accessible
 
 

Promotion
 
•Initial promotion through teaser campaigns
•Banners to be put at strategic locations
•Free samples outside the store
•Customers can avail discounts using coupons
•Database will be created
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 Marketing Strategy
Methods of Sale

Direct sales
State of art infrastructure, strategic location, prompt services and quality
of products will help attracting customers.

Corporate Tie-ups
Sunchyme aims at taking bulk orders from the corporate sector for various
occasions as well as retail at the cafeterias.

Exhibitions
Displaying our varied product line in exhibitions will help create
awareness among all sections of society. Helps to remove the negative
image if any, from customers’ mind.

Tie-ups with schools and colleges.

Retailing at cafeterias of various schools and colleges throughout the city.
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 Marketing Strategy
Packaging

Along with other duties Sunchyme is also vigilant for its duties towards
the environment.

The Packaging material used is a FDA approved paper.

The packaging cartons and boxes are made of two layers of paper.

The Package bears the name and the logo of the company along with its
contact and all the necessary mentions as per the directions of the FDA.

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 Marketing Strategy
Quality Control

Quality Control and Standards

All the products shall be Quality Controlled as per the PFA Act,
1954.

The relevant Bureau of Indian Standards Specification for cakes

and chocolates (second revision) (with Amendment No.2) is
IS:2397:1988.

Strict Hygiene norms shall be followed during the production.

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 Marketing Strategy

Advertising

To inform customers of our store, during the next six months the
following will be used:

Create and distribute fliers.

Order business cards.

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Add our business phone number and address to the Google Local Business
Center 

Get on our local news

Advertise our bakery business in the local newspaper

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 Legal Requirements
• Company Registration(around Rs.5,000 one-time)
Basic creation of a legal entity

• Trademark Registration(around Rs.5,000 one-time)

Clearance for use of the Company Name to be eventually copyrighted

• Sales Tax Registration

Registration with Sales Tax Department for filing of monthly returns

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• Shops & Establishments Registration(Rs.100 to Rs.4,500 (renewable in
December) based on number of employees)
Registration certificate of establishment

• Fire dept permit(Rs.1,000 onwards)

Clearance of establishment following fire safety norms

• Water Connection Certificate(: Rs.35.20 per month for 1000 litres)

Water Connection based on grade of restaurant

• Health License(Rs.180 to Rs.27,000 (renewable in December) based on

grade and square-foot area of the eating house)
Service of food

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• MCGM Trade/Storage license
To ensure that the manner in which the business is being carried on is
according to the relevant rules, standards and safety guidelines
BMC-Rationing Permission to obtain food grains like Rava,Maida,Atta,Rice,
Sugar etc

• Food License(FDA)(Rs.190)
County health department will visit your establishment to make sure you are
following all food service safety regulations

• Prevention of Food Adulteration License(PFA)

Regulatory standards for primary food products, which constitute the bulk of
the Indian diet
issued for a period of one year
To ensure pure and wholesome food to the consumers and to protect them
from fraudulent and deceptive trade practices

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•Health Certificate for kitchen staff(Rs.300 per employee)
Ascertaining if staff carry any infectious diseases that can be passed on to
consumers

• Grinding Stone / Heavy machine Operating permission

•(Rs.400 per grinder every 4 years)
Permission from Electric Supply Companies to operate heavy machine like
Air-Conditioners, Cooling Plant, M/C, Grinding M/C etc., (Department PWP)

• Weights & Measurements Certificate

(Rs.450 per weighing scale of 100kgs limit)
Verification of weighing scales used on premises
vital information about the nature of the commodity

• Business License
The right to conduct business in the jurisdiction

• Public Performance License(Rs.3,000 to Rs.5,000 per year)

Authorisation to play sound recorded music

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Professional Tax Certificate of Employees.

Professional Tax Certificate for Employer.

BMC:Pollution  Clearance Certificate-from Environment Department-

Worli

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Financial Statements

Projected Trading account

Projected Profit and loss account

Projected Cash account

Projected balance sheet

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