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    Electronics Synopsis

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    Geet Chauhan
    This document outlines the objectives and methodology for a research project on India's flourishing electronics industry. The objectives are to analyze the local and foreign players in the industry, customer behavior and demand, changing technologies and innovations. Specific areas of analysis include global business strategies, marketing strategies, financial statements, use of IT tools to analyze data, and applying quantitative methods. The methodology describes primary data collection through consumer surveys and secondary data collection from company websites, market research papers, and other sources. Key variables of analysis are identified as demographics, price, retail environment, brand switching, and new technology. The document also lists several prominent electronics product categories and player brands in India.

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    Electronics Synopsis

    Uploaded by

    Geet Chauhan
    107 views11 pages
    This document outlines the objectives and methodology for a research project on India's flourishing electronics industry. The objectives are to analyze the local and foreign players in the industry, customer behavior and demand, changing technologies and innovations. Specific areas of analysis include global business strategies, marketing strategies, financial statements, use of IT tools to analyze data, and applying quantitative methods. The methodology describes primary data collection through consumer surveys and secondary data collection from company websites, market research papers, and other sources. Key variables of analysis are identified as demographics, price, retail environment, brand switching, and new technology. The document also lists several prominent electronics product categories and player brands in India.

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    This document outlines the objectives and methodology for a research project on India's flourishing electronics industry. The objectives are to analyze the local and foreign players in the industry, customer behavior and demand, changing technologies and innovations. Specific areas of analysis include global business strategies, marketing strategies, financial statements, use of IT tools to analyze data, and applying quantitative methods. The methodology describes primary data collection through consumer surveys and secondary data collection from company websites, market research papers, and other sources. Key variables of analysis are identified as demographics, price, retail environment, brand switching, and new technology. The document also lists several prominent electronics product categories and player brands in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    107 views11 pages

    Electronics Synopsis

    Uploaded by

    Geet Chauhan
    This document outlines the objectives and methodology for a research project on India's flourishing electronics industry. The objectives are to analyze the local and foreign players in the industry, customer behavior and demand, changing technologies and innovations. Specific areas of analysis include global business strategies, marketing strategies, financial statements, use of IT tools to analyze data, and applying quantitative methods. The methodology describes primary data collection through consumer surveys and secondary data collection from company websites, market research papers, and other sources. Key variables of analysis are identified as demographics, price, retail environment, brand switching, and new technology. The document also lists several prominent electronics product categories and player brands in India.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 11

    SYNOPsis

    OBJECTIVE:
    THE AIM OF THE OUR PROJECT FOR TERM PAPER IS TO HAVE A RESEARCH AND DEEP STUDY ON THE FLOURISHED ELECTRONIC INDUSTRY IN INDIA WITH ELABORATION OF BOTH LOCAL AND FOREIGN PLAYERS IN THE RESPECTIVE FIELD.IT ALSO AIMS AT ANALYSING THE CUSTOMER BEHAVIOUR AND DEMAND ALONGWITH CHANGING TECHNOLOGIES AND NEW INNOVATIONS IN THE RESPECTIVE FIELD.

    SUB OBJECTIVE:
    WITH RESPECT TO PGBM(PRINCIPLES OF GOBAL BUSINESS MANAGEMENT)WE ARE REQUIRED TO ANALYS THE GLOBAL BUSINESS STRATEGIES OF SOME TOP COMPANIES FOR THEIR EXPANSION ALONGWITH THEIR LATEST NEWS AND UPDATES. WITH RESPECT TO MARKETING MANAGEMENT WE NEED TO EVALUATE MARKETING STRATEGIES,ADVERTISEMENTS AND VISION OF TOP BRANDS IN THE SECTOR. WITH RESPECT TO ACCOUNTING WE WILL BE ANALYSING FINANCIAL STATEMENTS OF SOME OF THE COMPANIES.

    . WITH RESPECT TO INFORMATION TECHNOLOGY WE ARE SUPPOSE TO USE VARIOUS TOOLS AND TECHNIQUES FOR ANALYSING VARIOUS FACTS ,FIGURES AND TRENDS WITH MOST ESSENTIAL PART OF ICT.
    . WITH RESPECT TO QUANTITATIVE APPLICATIONS ,WE WILL BE PRACTICALLY APPLYING SOME METHODS USING LIVE DATA.

    WITH RESPECT TO ECONOMICANALYSIS,WE NEED TO EVALUATE COMPETITION LEVEL,IMPACT OF CHANGE IN NATIONAL INCOME,GOVERNMENT POLICIES AND FOREIGN INVESTMENT PLANS. WITH RESPECTTO HUMAN RESOURCES WE SHALL ELABORATE HRM POLICIES AND VARIOUS PRACTICES FOR EMPLOYEE TURNOVER,SATISFACTION AND TRAINING ETC.

    INTRODUCTION TO THE SECTOR


    A world without electronics is no less than being a handicapped. Every generation needs electronic products to foster the lifestyle of the people belonging to any particular generation. The Indian electronic industry has shown a steep hike following the rapid development in 1990s. Since then, the market has witnessed a growth of nearly about 30% per annum purely driven by the consumer electronics that keep on changing with the changing trends and generations.

    The electronics industry in India is driven mainly by the mobile phones, computer and computer component sectors. According to the industry resources nearly about 75% of the total Indian populace live beyond the poverty line and these are those who have sufficient disposable income to fulfill the need of consumer goods like mobile phones and computers. The next in line is the computer technology is taking a swift turn because of the growing software industry in the country. India is believed to be the leading software service provider across the globe. The introduction of laptops in India has given a big leap to the software industry as now people are not bound to a specified place for exchanging mails and data. Furthermore, the electronic industry is yet to see new advancements with the proposed innovations and new talents entering the market.

    DATA COLLECTION
    Primary Source For primary data collection we are approaching the consumers directly. The sampling technique is nonprobability and convenience sampling. Secondary Source We will collect secondary data from companys websites and Search engines like Google and other related websites. Apart from that we will also collect data from market research papers And market research based companys websites.

    RESEARCH VARIABLES
    Dependent Variable Consumer buying behavior with reference to liquor in the Indian Market. Independent Variable Demographic variables like age, gender and social class. Price of various electronics. Trade and external/internal enviornment at electronic shops . Consumer reaction at every level. Switching from one brand to other brands Changing technology and new innovations

    PRODUCT LINE:
    TELEVISIONS LCDS AND LEDS MUSIC PLAYERS AND HOME THEATRES VCD/DVD/MP3 PLAYERS DIGITAL CAMERAS AND HANDYCAMS LAPTOPS AND Ipads CELLPHONES AIR CONDITIONERS AND COOLERS REFRIGERATORS WATER HEATERS WASHING MACHINES DISH WASHERS GRINDERS MICROWAVEOVENS AND GRINDERS OPTO AND MEDICAL ELECTRONICS

    PROMINENT PLAYERS
    LG SAMSUNG SONY WHIRPOOL AIWA VIDEOCON TOSHIBA PHILIPS TECHNICS THOMSON PANASONIC HITACHI CANON JVC PIONEER FUJIFILM GODREJ KELVINATOR VOLTAS

    Thank you

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