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Ch02 Spector

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Implementing Organizational

Change: Theory and Practice


Bert Spector

Chapter 2

Theories of Effective
Change
Implementation
Copyright 2007 Prentice Hall 2-1
Lewin’s Change Model
Organizational Performance

ve
Un

Mo
f re

Re
ez
e

fr
ee
ze
Old Norms New Norms support
maintain status quo outstanding performance

Copyright 2007 Prentice Hall 2-2


Lewin’s Change Model
Text in this color
Stage 1: Unfreezing Stage 2: Moving Stage 3: Refreezing
Create Redesign Align pay/reward
dissatisfaction with organizational roles, systems
the status quo responsibilities, and
relationships
Reengineer
Benchmark Train for newly measurement/
operations required skills control systems

Diagnose internal Promote Create new


barriers to supporters /remove organization
performance resisters structure

Copyright 2007 Prentice Hall 2-3


Three Insights from OD
Text in this color
Open, interdependent
system

Participation
Participation builds
improves the quality
commitment
of the change

Copyright 2007 Prentice Hall 2-4


Creating Resistance
Text Resistance
in this color Cause
Satisfied with status quo Employees not included

Change is perceived as threat Employees see little opportunity


to get required skills
Cost outweighs benefits Inadequate articulation of goals

Belief that management is Employees’ voice and interest


mishandling the process not being included
Employees doubt success Past change efforts lack
sustained success

Copyright 2007 Prentice Hall 2-5


Key Approaches to Change
Management
Approach Main Contribution
Text in this color
Lewin’s Focus on context
Field Theory Unfreeze existing habits

Organizational Organizations are open,


development dynamic systems

Link desired new behaviors


Task alignment
to performance requirements

Change Resistance derives from


resistance actions of change leaders

Copyright 2007 Prentice Hall 2-6


Key Approaches to Change
Management
Text in this color
Lewin’s Focus on context
Field Theory Unfreeze existing habits
How to implement change:

•Build a pervasive sense of dissatisfaction with


the status quo among employees.
•Offer operational models for what new
behavior patterns will be.
•Reinforce new behavior with alterations to
systems and structures

Copyright 2007 Prentice Hall 2-7


Key Approaches to Change
Management
Text in this color Organizations are open,
Organizational
Development dynamic systems

How to implement change:

•Target entire organization for change.

•Create climate of open discussion and upward


feedback.
•Use process consultants to facilitate change.

Copyright 2007 Prentice Hall 2-8


Key Approaches to Change
Management
Text in this colorLink desired new behaviors
Task Alignment
to performance requirements

How to implement change:


•Identify key performance indicators and
the behavioral implications of outstanding
performance.
•Attach requirements for new behaviors to
new strategic objectives.
•Build line-management support for change.

Copyright 2007 Prentice Hall 2-9


Key Approaches to Change
Management
Text in this color Resistance derives from
Change
Resistance actions of change leaders

How to implement change:


•Include employees in diagnostic and learning
process.
•Learn from the reasons behind employee
resistance.
•Deal in a timely manner with lingering
resistance by individual employees

Copyright 2007 Prentice Hall 2-10


The following are optional slides to
consider including in Chapter 2

Copyright 2007 Prentice Hall 2-11


Learning Objectives
 Present the three phases of the planned
change theory of Kurt Lewin.
 Delineate the key insights to effective
implementation offered by the field of
Organizational Development.
 Explain an approach to change
management that emphasizes task
requirements and performance results.
 Examine theories of change resistance that
encourage managers to learn from
resistance rather than treat it simply as a
negative force to be overcome.

Copyright 2007 Prentice Hall 2-12


Key Terms
 Change implementation: actions
taken by organizational leaders to
achieve and maintain outstanding
performance in a dynamic
environment.

Copyright 2007 Prentice Hall 2-13


Key Terms
 Open system: an organism or entity
that exists in a constant interactive
state with its external environment.

 Alignment: the degree of


congruence or compatibility between
and among various elements of a
system.

Copyright 2007 Prentice Hall 2-14


Key Terms
 Stakeholders: individuals or groups
who hold legitimate claim to the
performance of the organization.

 Resistance: efforts exerted by


employees either overtly or covertly
to maintain the status quo.

Copyright 2007 Prentice Hall 2-15

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