Automobile
Automobile
Automobile
Report/Presentation
Topic: Toyota Indus Motor Pvt Ltd
CONTENTS:
• Introduction • Competitors
01 YUSRA AGHA 1 TO 4
02 TALHA ANSARI 5 TO 9
03 ROMESA ARIF 10 TO 14
04 UZAIR IMAM 15 TO 18
About Toyota
Toyota, founded in 1937, is one of the world's
largest and most renowned automotive
manufacturers. Headquartered in Japan, Toyota
has a global presence and is known for its
innovative approach to car manufacturing,
including the development of the Toyota
Production System (TPS) and the popularization
of hybrid technology with the Toyota Prius.
Toyota is synonymous with quality, efficiency,
and continuous improvement in the automotive
industry.
…
Business Model
1. Lean Manufacturing: Toyota practices Just-in-Time production to minimize waste and excess
inventory.
2. Quality Focus: Total Quality Management ensures high-quality products through error
prevention.
3. Employee Empowerment: A culture of respect for people fosters continuous improvement and
innovation.
4. Supplier Collaboration: Long-term relationships with suppliers contribute to stability and
innovation.
5. Global Presence: Toyota operates worldwide, adapting to local markets while maintaining a global
brand.
6. Diversification: Beyond cars, Toyota has interests in finance, robotics, and environmental
responsibility.
7. Innovation: The company invests in R&D, leading in areas like hybrid technology and
environmental responsibility.
8. Broad Product Portfolio: Toyota offers a diverse range of vehicles to meet various customer
preferences.
CORE OPERATIONS
.1. Design of goods and services.
2. Process and Capacity design
3. Quality Management
4. Local Strategy
5. Layout Design and Strategy
6. Job Design and Human Resources
Competitor
● Ford
● Nissan
● Honda
● Chevrolet
● Hyundai
● MG motors
Toyota Design/brand
Seven R’s
Ensuring the availability of the:
• Right product
• Right quantity
• Right condition
• Right Place
• Right time
• Right customer
• Right cost
4VL FRAME WORK OF TOYOTA
Principles are as follows
VARIETY
VARIABILITY
VISIBLITY
VELOCITY
04
Variety Variability Velocity Visibility
The science of planning, organizing and managing activities that provide goods or
services - Logistics World, 1997
• ORGANIZING:
Activities that establishes a structure of tasks and authority. Operation managers establish a
structure of roles and the flow of information within the operations subsystem.
• CONTROLLING:
Activities that assure the actual performance in accordance with planned performance. To ensure
that the plans for the operations subsystems are accomplished, the operations manager must
exercise control by measuring actual outputs and comparing them to planned operations
management.
• BEHAVIOUR:
Operation managers are concerned with how their efforts to plan, organize, and control affect human
behavior.
• MODELS:
As operation managers plan, organize, and control the conversion process, they encounter many
problems and must make many decisions. They can simplify their difficulties using models like
aggregate planning models for examining how best to use existing capacity in short-term, break even
analysis to identify break even volumes
Objectives of quality control
• To improve the companies income by making the production more acceptable to the
customers ie., by providing long life, greater usefulness, maintainability, etc.
1. To achieve minimum breakdown and to keep the plant in good working condition at the lowest
possible cost.
2. To keep the machines and other facilities in such a condition that permits them to be used at their
optimal capacity without interruption.
3. To ensure the availability of the machines, buildings and services required by other sections of the
factory for the performance of their functions at optimal return on investment.
PLANING AND PROCESS CAPACITY
● For this strategic decision area of operations management, Toyota uses lean manufacturing, which is also embodied
in TPS.
TARGET MARKET
Each and every product from the company is designed to target a particular market. The criteria the company uses for designing range
from external appearances such as shape and color, capacity, and top speed. Consequently, there are top-speed small cars that are two-
seater models specifically manufactured for single-use or younger people that are adventurous; the big types are made for huge families.
Demographically, the firm also targets conditions on the smooth tarmac roads and rugged or rough terrains.
FORECASTING:
1-Delivery Casting
2-Inventory Forecasting
3-Price Forecasting
4-Products Launching Forecasting
LAYOUT DESIGN
1. Area for administration and reception.
2. Offices and workspaces.
3. Production and Manufacturing facilities.
4. Research and development center.
5. Training and conference room.
TOYOTA INDUS MOTOR FUTURE PLAN
Toyota Indus reveals plans to launch locally made hybrid vehicles. ISLAMABAD: Ali Asghar Jamali, the
Chief Executive of Indus Motor Company, revealed plans for the launch of Pakistan's first locally made
Hybrid Crossover Sports Utility Vehicle (C-SUV).
CONCLUSION
Toyota is one of the largest motor vehicle companies supplying cars across the world. The report on
Toyota’s marketing plan has successfully a brief company background, marketing environment, and
analysis, as well as financial analysis. This marketing plan for Toyota could be adopted by any other
company with the desire to succeed in the sector’s global market.
THANKS
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