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    Indian Airline Industry: As Service Sector

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    Rajesh Mishra
    The Indian airline industry is a large and fast-growing service sector, facilitating economic growth and globalization. Private airlines now account for around 75% of the domestic market share in India. The airline industry uses the service marketing triangle model of enabling promises between the company, provider, and customer to deliver on keeping promises. Low cost carriers have increased competitive pressure and changed the game. Opportunities for growth include developing alternative revenue streams, accessing new markets, and meeting training needs as the industry expands. Infrastructure improvements are still needed to support continued growth of the Indian aviation sector.

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    Indian Airline Industry: As Service Sector

    Uploaded by

    Rajesh Mishra
    55 views16 pages
    The Indian airline industry is a large and fast-growing service sector, facilitating economic growth and globalization. Private airlines now account for around 75% of the domestic market share in India. The airline industry uses the service marketing triangle model of enabling promises between the company, provider, and customer to deliver on keeping promises. Low cost carriers have increased competitive pressure and changed the game. Opportunities for growth include developing alternative revenue streams, accessing new markets, and meeting training needs as the industry expands. Infrastructure improvements are still needed to support continued growth of the Indian aviation sector.

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    Indian Airline Industry

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    The Indian airline industry is a large and fast-growing service sector, facilitating economic growth and globalization. Private airlines now account for around 75% of the domestic market share in India. The airline industry uses the service marketing triangle model of enabling promises between the company, provider, and customer to deliver on keeping promises. Low cost carriers have increased competitive pressure and changed the game. Opportunities for growth include developing alternative revenue streams, accessing new markets, and meeting training needs as the industry expands. Infrastructure improvements are still needed to support continued growth of the Indian aviation sector.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as pptx, pdf, or txt
    55 views16 pages

    Indian Airline Industry: As Service Sector

    Uploaded by

    Rajesh Mishra
    The Indian airline industry is a large and fast-growing service sector, facilitating economic growth and globalization. Private airlines now account for around 75% of the domestic market share in India. The airline industry uses the service marketing triangle model of enabling promises between the company, provider, and customer to deliver on keeping promises. Low cost carriers have increased competitive pressure and changed the game. Opportunities for growth include developing alternative revenue streams, accessing new markets, and meeting training needs as the industry expands. Infrastructure improvements are still needed to support continued growth of the Indian aviation sector.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 16

    INDIAN AIRLINE INDUSTRY

    as service sector

    Flow of presentation

    Airlines as a Service Industry


    The Airline industry came into existence during the 17 th centuries. Air travel remains a large and growing industry. It facilitates economic growth, world trade, international investment and tourism and is therefore central to the globalization. India has the private airlines as its key players With a growth rate of 18 per cent per annum, the Indian aviation industry is one of the fastest growing aviation industries in the world. Today, private airlines account for around 75 per cent share of the domestic aviation market. India has jumped to 9th position in world's aviation market from 12th in 2006
    3

    THE SERVICE MARKETING TRIANGLE


    COMPANY

    ENABLING PROMISES

    MAKING PROMISES

    PROVIDER KEEPING PROMISES

    CUSTOMER

    Entry Of Private Players

    Market Share of Major Airlines

    Competitive Pressure

    Full Service

    Low cost Carriers changing the game


    Indigo Price
    8

    Operating expenses

    SEGMENTATION TARGET
    -VPs,CEOs -Bollywood Stars -Politicians -Foreign Tourists -industrialists -regular -Oil exploring companies

    POSITIONING
    10

    RAINBOW OF SERVICE MARKETING MIX

    PRODUCT

    PRICE

    PLACE

    PROMOTION

    PEOPLE

    PROCESS

    PHYSICAL EVIDENCE

    11

    Opportunities
    A large & growing potential market Developing alternative revenue streams
    Air cargo operations Airframe, engine & component overhaul Ground handling

    Training
    Leveraging the internet

    Access to new markets

    12

    Training
    Airlines in India will need training for pilots, engineers, cabin crew etc.
    Projected requirement for 3600 additional pilots in the short to medium term Cabin crew, engineers, technicians will also be required to support aircraft being inducted

    IA already has a Central Training Establishment at Hyderabad,


    with facilities for most categories / types of trainings on A320
    13

    Indian Aviation has seen high growth on account of sustained Indian socio economic growth and

    liberalized Government initiatives


    Airport Infrastructure needs to improve significantly to meet the current and future demand of the Indian Aviation Sector Authorities have initiated various steps to implement modernization, reconstruction and

    development of airport infrastructure to implement infrastructure development plan Provides a huge opportunity for private players operating in Aerospace industries Significant opportunity for foreign companies as Indian companies not technologically equipped to cater to requirements

    14

    Recommendations
    Concentrate Domestic Market

    Hire Big Brand Ambassadors


    Frequency of TV Advertisements Vibrant Image Tie-Ups

    15

    16

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