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    Mah Mba PPT05

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    Mohamed Mandour
    This document provides an overview of electronic commerce (e-commerce). It defines e-commerce and distinguishes it from e-business. The document describes the unique features of e-commerce technology and their significance. It also outlines the major types of e-commerce including business-to-consumer, business-to-business, consumer-to-consumer, e-government, and e-learning. Additionally, it summarizes the growth of the internet and web over time as well as the origins and growth of e-commerce.

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    Mah Mba PPT05

    Uploaded by

    Mohamed Mandour
    13 views22 pages
    This document provides an overview of electronic commerce (e-commerce). It defines e-commerce and distinguishes it from e-business. The document describes the unique features of e-commerce technology and their significance. It also outlines the major types of e-commerce including business-to-consumer, business-to-business, consumer-to-consumer, e-government, and e-learning. Additionally, it summarizes the growth of the internet and web over time as well as the origins and growth of e-commerce.

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    MIS lecture 5

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    mah_mba_PPT05

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    This document provides an overview of electronic commerce (e-commerce). It defines e-commerce and distinguishes it from e-business. The document describes the unique features of e-commerce technology and their significance. It also outlines the major types of e-commerce including business-to-consumer, business-to-business, consumer-to-consumer, e-government, and e-learning. Additionally, it summarizes the growth of the internet and web over time as well as the origins and growth of e-commerce.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    13 views22 pages

    Mah Mba PPT05

    Uploaded by

    Mohamed Mandour
    This document provides an overview of electronic commerce (e-commerce). It defines e-commerce and distinguishes it from e-business. The document describes the unique features of e-commerce technology and their significance. It also outlines the major types of e-commerce including business-to-consumer, business-to-business, consumer-to-consumer, e-government, and e-learning. Additionally, it summarizes the growth of the internet and web over time as well as the origins and growth of e-commerce.

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    © All Rights Reserved
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    Download as ppt, pdf, or txt
    of 22

    Chapter 5

    Electronic Commerce

    5-1
    Learning Objectives
    • Define e-commerce and describe how it differs from e-
    business
    • Identify the unique features of e-commerce technology
    and discuss their business significance
    • Describe the major types of e-commerce
    • Understand the visions and forces behind the E-
    commerce
    • Understand the limitations of E-commerce
    • Identify the major academic disciplines contributing to e-
    commerce research

    5-2
    E-commerce Defined
    • E-commerce involves digitally enabled
    commercial transactions between and
    among organizations and individuals
    • Digitally enabled transactions include all
    transactions mediated by digital technology
    • Commercial transactions involve the
    exchange of value across organizational or
    individual boundaries in return for products
    or services

    5-3
    E-commerce vs. E-business
    • Debate among consultants and academics
    about meanings and limitations of terms e-
    commerce and e-business
    • We use the term e-business to refer primarily
    to the digital enablement of transactions and
    processes within a firm, involving information
    systems under the control of the firm
    • E-business does not include commercial
    transactions involving an exchange of value
    across organizational boundaries

    5-4
    Seven Unique Features of E-commerce
    Technology and Their Significance

    • Is ubiquitous (available everywhere, all the time)


    • Offers global reach (across cultural/national boundaries)
    • Operates according to universal standards (lowers market
    entry for merchants and search costs for consumers)
    • Provides information richness (more powerful selling
    environment)
    • Is interactive (can simulate face-to-face experience, but on
    global scale)
    • Increases information density (amount and quality of
    information available to all market participants)
    • Permits personalization/customization

    5-5
    Seven Unique Features of E-commerce Technology
    Table 1.2,
    Page 12

    Slide 1-6
    Types of E-commerce
    Classified by nature of market
    relationship
    • Business-to-Consumer (B2C)
    • Business-to-Business (B2B)
    • Consumer-to-Consumer (C2C)

    5-7
    Business-to-Consumer (B2C)
    E-commerce
    • Involves online businesses attempting to
    reach individual consumers
    • In 2010, total B2C revenues were about
    $255 billion
    • Many types of business models within
    this category including online retailers,
    content providers, portals, transaction
    brokers, service providers, market
    creators and community providers

    5-8
    Business-to-Business (B2B)
    E-commerce
    • Involves businesses focusing on selling to
    other businesses
    • Largest form of e-commerce ($3.6 trillion in
    2010)
    • Two primary business models within B2B:
     Net marketplaces (includes e-distributors,
    e-procurement companies, exchanges and
    industry consortia)
     Private industrial networks (includes single
    firm networks and industry-wide networks)
    5-9
    Consumer-to-Consumer (C2C) E-
    commerce

    • Provides a way for consumers to sell to each


    other, with the help of an online market maker
    • eBay most well-known example
    • Estimated that size of C2C commerce will
    reach $80 billion by 2010

    5-10
    E-government

    • Use of Internet technologies and e-commerce to


    deliver information and services to citizens
    – Gives citizens more access to information
    – Allows for more feedback from citizens
    – Facilitates fundamental changes in relationships between
    citizen and government
    • Types
    – Government-to-citizens (G2C)
    • Electronic benefits transfer, payment of taxes
    – Government-to-business (G2B)
    • RFQs, RFBs, reverse auctions
    – Government-to-government (G2G)
    • Sharing of databases, information

    5-11
    E-learning

    • Online delivery of information for educational or


    training purposes
    • Benefits
    – Eliminates barriers of time, distance, socioeconomic
    status
    – Saves money, reduces travel time
    – Increases access to experts
    – Enables large numbers to take classes
    – Provides on-demand, self-paced learning
    • Limitations
    – Special training for instructors and students
    – Requires special equipment and support services
    – Lack of face-to-face interaction
    5-12
    Growth of the Internet
    • The Internet is a worldwide network of computer
    networks built on common standards
    • Internet was first created in 1960s
    • Today is world’s largest network, connecting over 1
    billion computers worldwide
    • Services include the Web, e-mail, file transfers, etc.
    • Can measure growth of Internet by looking at number
    of Internet hosts with domain names:
     In January 2010, there were 732 million Internet
    hosts with domain names, up from 70 million in
    2000

    5-13
    The Growth of the Internet, Measured by Number of
    Internet Hosts with Domain Names
    Figure 1.3, Page 20

    Copyright © 2004 Pearson Education, Inc. Slide 1-14


    Growth of the Web
    • Web is the most popular service on the
    Internet
    • Developed in early 1990s
    • Provides access to Web pages -- documents
    created with HTML
    • Can include text, graphics, animations,
    music, videos
    • Web content in form of Web pages has grown
    exponentially, from over 2 billion pages in
    2000 to over 75-100 billion pages in 2010
    5-15
    The Growth of Web Content
    Figure 1.4, Page 21

    Copyright © 2004 Pearson Education, Inc. Slide 1-16


    Origins and Growth of E-commerce
    • Precursors to e-commerce include
     Baxter Healthcare (in 1970s, used telephone-based
    modems to reorder supplies; in 1980s, became a
    PC-based remote order entry system)
     Electronic Data Interchange (EDI) standards
    developed in 1980s; permitted firms to exchange
    commercial documents and conduct digital
    commercial transactions across private networks
     French Minitel (1980s videotext system; still in use
    today)
    • None of these precursor system had functionality of
    Internet

    5-17
    The Growth of B2C E-commerce
    Figure 1.5, Page 24

    Copyright © 2004 Pearson Education, Inc. Slide 1-18


    The Growth of B2B E-commerce
    Figure 1.6, Page 25

    Copyright © 2004 Pearson Education, Inc. Slide 1-19


    Limitations on the Growth of B2C E-commerce
    Table 1.4, Page 26

    Copyright © 2004 Pearson Education, Inc. Slide 1-20


    Growth Projections for Wireless Web Devices and Broadband Home
    Connections in the United States

    Figure 1.7, Page 27

    5-21
    E-commerce I and E-commerce II

    • E-commerce I: A period of explosive growth and


    extraordinary innovation; key concepts developed
    and explored
     Begins in 1995, ends in March 2000 when
    stock market valuations for dot.com companies
    begin to collapse
     Thousands of dot.com companies formed,
    backed by over $125 billion in financial capital
    • E-commerce II: Characterized by a reassessment
    of e-commerce companies and their value
     Begins in January 2001; ongoing

    5-22

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