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    Fresh To Home Presentation1

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    ashrith1211
    Freshtohome is an Indian e-commerce platform that sells fresh meat, seafood and fish directly to customers' doorsteps. It was founded in 2015 and has grown to become a trusted online retailer through direct sourcing, maintaining cold temperatures during delivery, and quick deliveries. Freshtohome offers a wide product portfolio including fish, poultry, steaks and ready-to-cook meals. It promotes its brand through social media, recipe videos, celebrity endorsements and advertisements.

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    Fresh To Home Presentation1

    Uploaded by

    ashrith1211
    301 views11 pages
    Freshtohome is an Indian e-commerce platform that sells fresh meat, seafood and fish directly to customers' doorsteps. It was founded in 2015 and has grown to become a trusted online retailer through direct sourcing, maintaining cold temperatures during delivery, and quick deliveries. Freshtohome offers a wide product portfolio including fish, poultry, steaks and ready-to-cook meals. It promotes its brand through social media, recipe videos, celebrity endorsements and advertisements.

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    Fresh to Home Presentation1

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    Freshtohome is an Indian e-commerce platform that sells fresh meat, seafood and fish directly to customers' doorsteps. It was founded in 2015 and has grown to become a trusted online retailer through direct sourcing, maintaining cold temperatures during delivery, and quick deliveries. Freshtohome offers a wide product portfolio including fish, poultry, steaks and ready-to-cook meals. It promotes its brand through social media, recipe videos, celebrity endorsements and advertisements.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    301 views11 pages

    Fresh To Home Presentation1

    Uploaded by

    ashrith1211
    Freshtohome is an Indian e-commerce platform that sells fresh meat, seafood and fish directly to customers' doorsteps. It was founded in 2015 and has grown to become a trusted online retailer through direct sourcing, maintaining cold temperatures during delivery, and quick deliveries. Freshtohome offers a wide product portfolio including fish, poultry, steaks and ready-to-cook meals. It promotes its brand through social media, recipe videos, celebrity endorsements and advertisements.

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    Delivering Freshness to

    Your Doorstep

    Submitted by:
    Sai Charan Reddy 23A1HP030
    S Ashrith Venkat 23A1HP068
    Maurya Sai Simha 23A1HP080
    Mallikarjuna Reddy 23A1HP087
    Ravi Jaiswal 23A1HP189
    Soumyadeep Dutta 23A1HP199
    Introduction

    • Fresh To Home is an Indian e-commerce platform that sells fresh, chemical-free fish, meat, and seafood.
    • Founded in 2015 by Shan Kadavil and Matthew Joseph
    • The company has grown to become one of the most trusted online retailers of fresh meat and fish in India.
    Product Strategy

    Quality Freshness
    • Products free of growth
    promoters, chemical • Direct sourcing; Cold chain logistics;
    preservatives, and antibiotics Quick deliveries
    • Halal certification for all meat • Eliminates middlemen; Maintains
    products temperature control throughout the
    • Ensures health and safety of supply chain
    customers • Guarantees product's freshness at
    • Builds trust and brand loyalty customer's doorstep
    Service Strategy

    • Ease of Ordering
    User-friendly app facilitates seamless ordering experience.
    • Speed & Timing of Delivery
    Fast delivery service with same-day options and within-hour slots for early orders.
    • Managing Customer Complaints
    There are multiple instances where the company has reached to its customers on social
    media platforms.
    Product portfolio
    Freshtohome provides a wide range of products which caters to diverse consumer preferences.
    However, they maintain a focused portfolio to maintain consistency.

    Freshtohome Product Lines:


    1.Fish & Seafood: 6 product categories with 123 total variants.
    2.Poultry: 4 product categories with 95 total variants.
    3.Steaks & Fillets: 2 product categories with 53 total variants.
    4.Mutton: 2 product categories with 53 total variants.
    5.Ready to Cook: 10 product categories with 84 total variants.
    6.Vegetarian: 2 product categories with 2 total variants.
    Product Map
    • Freshtohome's main competitor is Licious.
    • Licious' products like "chicken curry cut" and "fish" compete
    directly with Freshtohome’s offerings.
    • Freshtohome primarily targets families in tier 1 cities.
    Pricing Strategy

    •Demand
    •Analyzing Competitor’s price
    •Economic-Value-to-Customer Pricing
    •Time Pricing
    •Product-form pricing
    •By- product pricing
    •Product-bundling Pricing
    Promotion
    •Key platforms:
    • Facebook (1.4M followers)
    • Instagram (39k followers)
    • YouTube
    • Recipe videos, cooking tutorials, product
    information
    • Celebrity endorsements

    •Other Strategies:
    • Advertisements (e.g., "Fresh Ya Free")
    • Mobile communication (push notifications)
    • Word-of-mouth marketing
    • Premium packaging
    Distribution Strategy

    • Single-Level Channel
    • Cold Chain Management
    • Omni-channel Strategy
    Conclusion

    • FreshtoHome is a one-stop shop for fresh, high-quality meat and seafood, delivered
    right to your door.
    • It's pricing strategy, anchored in market penetration, considers price elasticity.
    • Utilizes methods like Economic-Value-to-Customer and product bundling to
    enhance profitability.
    • Diverse online approach for effective brand promotion, incorporating engaging
    content, testimonials, premium packaging, and mobile notifications.
    Thank You

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