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    Retail Management Changing

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    Subrahmanya Kc
    The retail industry is changing rapidly. Traditional mom and pop stores are facing competition from modern retail formats like supermarkets, shopping malls, and online retailers. The scope of retail management is also expanding to include new areas like e-commerce, supply chain management, and technology. Product assortment, in-store experiences, and marketing tactics are evolving as retailers adapt to shifts in consumer behavior. Both traditional and modern retail formats now coexist in India, offering consumers more choices.

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    Retail Management Changing

    Uploaded by

    Subrahmanya Kc
    5 views16 pages
    The retail industry is changing rapidly. Traditional mom and pop stores are facing competition from modern retail formats like supermarkets, shopping malls, and online retailers. The scope of retail management is also expanding to include new areas like e-commerce, supply chain management, and technology. Product assortment, in-store experiences, and marketing tactics are evolving as retailers adapt to shifts in consumer behavior. Both traditional and modern retail formats now coexist in India, offering consumers more choices.

    Original Description:

    important aspects

    Original Title

    RETAIL MANAGEMENT CHANGING

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    The retail industry is changing rapidly. Traditional mom and pop stores are facing competition from modern retail formats like supermarkets, shopping malls, and online retailers. The scope of retail management is also expanding to include new areas like e-commerce, supply chain management, and technology. Product assortment, in-store experiences, and marketing tactics are evolving as retailers adapt to shifts in consumer behavior. Both traditional and modern retail formats now coexist in India, offering consumers more choices.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    5 views16 pages

    Retail Management Changing

    Uploaded by

    Subrahmanya Kc
    The retail industry is changing rapidly. Traditional mom and pop stores are facing competition from modern retail formats like supermarkets, shopping malls, and online retailers. The scope of retail management is also expanding to include new areas like e-commerce, supply chain management, and technology. Product assortment, in-store experiences, and marketing tactics are evolving as retailers adapt to shifts in consumer behavior. Both traditional and modern retail formats now coexist in India, offering consumers more choices.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 16

    Nature of Retail Industry is Changing

    To Today’s Retailer

    Mom and Pop Store

    PPT 1-1 Consumer Behavior Ignacio J. Vázquez E. © 2007


    Scope of retail management
    • Buying and merchandising
    • Marketing
    • Store operation
    • Human resources
    • Sales
    • Finance
    • Technology and E-commerce
    • Visual merchandising
    • Supply chain management and
    logistics
    PPT 1-2 Consumer Behavior
    Retailing Tactics
    Retailer Category strategies IN-STORE TACTICS

    Traffic Incentive for Return


    Builder Shopping Visits

    Transaction Multi-buy Offers,


    Builder Promotions

    Excitement In-store Events,


    Generator Trial Packs

    Image Value Packs,


    Enhancer Cause Marketing
    Product Assortment FYI

    The term ‘Assortment’ can be defined as ‘the combination of all


    products made available in a store’ and ‘a set of products offered within
    a product category’
    Assortment or Product Mix is the collection of goods or services that a
    business provided to consumers. The main characteristics of a
    company’s product assortment are:
    1. Its length or number of products
    2. Its breadth or number of product lines
    3. Its depth or number of product varieties within a product line
    4. Its consistency or how products relate to each other in a retail
    environment.
    MENSWEAR DEPARTMENT

    PRODUCT LINE SHIRTS TROUSERS ACCESSORIES

    ZODIAC VAN HEUSEN LOUIS PHILLIPPE ARROW BREADTH

    STYLES COLOURS SIZE DEPTH


    Local Vegetable Vendor (Unorganized Retail
    Format)
    Local Vegetable Vendor (Unorganized Retail
    Format)
    Local Vegetable Vendor (Unorganized Retail
    Format)
    Neighborhood Dry Food & Spice Vendor
    (Unorganized Retail Format)
    Local Fish Market (Unorganised Format)
    Neighborhood Packed Food Vendor
    (Unorganized Retail Format)
    Supermarket (Organized Retail
    Format)
    Discount supermarket (Organized Retail
    Format)
    Convenience Store (Organized Retail
    Format)
    Evolution of Indian Retail
    Historic/Rural Traditional/ Government Modern Formats/
    Reach Pervasive Reach Supported International

    Exclusive Brand Outlets


    Hyper/Super Markets
    Department Stores
    Shopping Malls

    PDS Outlets
    Khadi Stores
    Co-operatives

    Convenience Stores
    Mom and Pop/
    Kiranas

    Weekly Markets
    Village Fairs
    Melas

    Source of Neighborhood Availability/ Low Shopping


    Entertainment Stores/Convenie Costs / Experience/Efficiency
    nce Distribution
    Traditional v/s Modern Retail Formats
    Traditional Format Modern Format
     Wandering salesman
     Kiranas / traditional Mom &  Exclusive retail outlets
    Pop stores  Hyper market
     Kiosks  Super market
     Street Markets  Specialty Store
     Convenience stores  Discount Stores
     Mandis  Department Stores
     Multiplexes

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