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    Chap 2 - Retail

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    pink pink
    1. The document discusses different types of retailers categorized by the merchandise they sell and services offered. It covers food retailers like supermarkets, supercenters, warehouse clubs, and convenient stores. General merchandise retailers include department stores, full-line discount stores, category specialists, specialty stores, resale stores, drugstores, dollar stores, and off-price retailers. 2. Key differences between types of retailers are the assortment and variety of products offered, level of customer services, pricing strategies, and store sizes. Retailers can also be categorized by their ownership structure as independent stores, corporate chains, or franchises. 3. Specific examples of each retailer type from Vietnam are provided for illustration.

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    Chap 2 - Retail

    Uploaded by

    pink pink
    26 views7 pages
    1. The document discusses different types of retailers categorized by the merchandise they sell and services offered. It covers food retailers like supermarkets, supercenters, warehouse clubs, and convenient stores. General merchandise retailers include department stores, full-line discount stores, category specialists, specialty stores, resale stores, drugstores, dollar stores, and off-price retailers. 2. Key differences between types of retailers are the assortment and variety of products offered, level of customer services, pricing strategies, and store sizes. Retailers can also be categorized by their ownership structure as independent stores, corporate chains, or franchises. 3. Specific examples of each retailer type from Vietnam are provided for illustration.

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    1. The document discusses different types of retailers categorized by the merchandise they sell and services offered. It covers food retailers like supermarkets, supercenters, warehouse clubs, and convenient stores. General merchandise retailers include department stores, full-line discount stores, category specialists, specialty stores, resale stores, drugstores, dollar stores, and off-price retailers. 2. Key differences between types of retailers are the assortment and variety of products offered, level of customer services, pricing strategies, and store sizes. Retailers can also be categorized by their ownership structure as independent stores, corporate chains, or franchises. 3. Specific examples of each retailer type from Vietnam are provided for illustration.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views7 pages

    Chap 2 - Retail

    Uploaded by

    pink pink
    1. The document discusses different types of retailers categorized by the merchandise they sell and services offered. It covers food retailers like supermarkets, supercenters, warehouse clubs, and convenient stores. General merchandise retailers include department stores, full-line discount stores, category specialists, specialty stores, resale stores, drugstores, dollar stores, and off-price retailers. 2. Key differences between types of retailers are the assortment and variety of products offered, level of customer services, pricing strategies, and store sizes. Retailers can also be categorized by their ownership structure as independent stores, corporate chains, or franchises. 3. Specific examples of each retailer type from Vietnam are provided for illustration.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 7

    CHAPTER 2: TYPES OF RETAILERS

    1. Retailer characteristics:
    - satisfy a group of consumers needs more effectively than competitors
    - broaden assortments/ types of merchandise --> offer varieties
    - the level of customer services: offer extra/ added value to customers
    - the price of merchandise/ pricing strategy applied
    - the size of retailer
    - types of ownership
    1.1. Type of merchandise: exhibit 2.1 (p.37)
    Everything that satisfies customers needs in small quantities
    --> goods (tangible products) or services (intangible products)
    --> eg: clothes, shoes, hair, makeup, consultancy, ….
    1.2. Variety and assortment: breadth and depth of merchandise and stock-keeping
    unit (SKU)
    Eg: P&G products list
    Baby, Family, Home, Hair, ….: Variety
    Tide, Ariel.,… in Fabric:
    Tide Blossom, Tide extra smooth with detail package size,…. in Tide: SKU

    1.3. Services Offered: adding services like: display, parking, credit card payment, etc.
    1.4. Prices and the cost of offering breadth and depth of merchandise and services
    Advantage:
    - customers have more choices with better prices and better services
    - drive traffic from a variety of merchandise --> Boost sales
    - better commission policy from suppliers  retail chain
    Disadvantage
    - deep and broad assortment are appealing to customers but costly for retailers:
    decoration, facilities, operation, human resources, warehouse
    - broken, stolen, damaged
    --> Consider risk premium when offering extra services/ products and costs to
    customers
    2. Some types of retailers
    2.1. Food retailers
    2.1.1. Supermarkets
    conventional supermarket
    trends in supermarket retailing
    - fresh merchandise
    - green merchandise
    - ethnic merchandise
    - private label merchandise
    - improving the shopping experience
    eg: Coop Mart, Lotte, Emart, etc.
    2.1.2. Supercenters
    - big box: large and limited service offered
    - hypermarkets: nearly the same with supermarket but bigger
    Eg: Coop Xtra
    2.1.3. Warehouse clubs
    offer limited and irregular assortment of foods and merchandise with little service at low
    prices for ultimate customers or small businesses
    Eg: stores at Nhat Tao market
    2.1.4. Convenient stores
    offer convenience to customers: good location (near the centre, petro gas, open 24/7,
    provide basic products and service,....)  higher price than supermarket/ supercenter
    Eg: Circle K, Ministop
    2.2. General Merchandise Retailers
    2.2.1. Department stores
     like supercenters but offer general merchandise with a variety of services and their
    locations are far from the inner centre/ local neighborhood
    To deal with their eroding market share and regional mall, department stores are ơn
    - increase exclusive merchandise
    - increase private-label merchandise
    - expand multichannel and social media presence
    Eg: Takashimaya
    2.2.2. Full – lines discount stores
     offer low prices for all products within the stores with limited services, sell in bulk
    Eg: Walmart, Kmart, Cosco, Target
    2.2.3. Category Specialists
     offer narrow variety but deep assortment with limited service (self-service)
    Eg: Mom and Bay Care (Con Cưng)
    2.2.4. Specialty stores
     offer narrow assortment but deep SKUs and provide high level of service
    Eg: Sewing-accessories stores
     resale stores: sell secondhand and used merchandise
    thrift store (cửa hàng gây quỹ từ thiện từ đồ cũ): where merchandise is donated and
    proceeds to go to charity
    consignment shop (cửa hàng ký gửi đồ cũ): a store that accepts used merchadise from
    people and pays them after it sold
    2.2.5. Drugstores
     health and beauty care
    Eg: Pharmacity, Long Châu
    2.2.4. Extreme-value retailers (dollar stores)
     cửa hàng đồng giá  offer broad variety but shallow assortments, target low-income
    customers in small amounts
    Eg: Daiso, Miniso
    2.2.5. Off-price Retailers
     inconsistent assortment of brand name merchandise at significant discount off the
    manufacturers’ suggested retail price (MSRP) (< 20 – 60% discount), reasons:
    - Closeouts: end of season products
    - Irregulars: products with minor mistakes in construction
    - Flash sale: each deal lasts for specific and limited time, 1st come 1st serve
    - Outlet store: owned by manufacturers (factory outlets) or retailers
    2.3. Service Retailing
     differences between service and merchandise retailers
    - intangibility
    - Simultaneous production and consumption
    - perishability
    - inconsistency
    3. Types of ownership
    3.1. Independent, single-store establishments
    3.2. Corporate Retail Chains
    take advantage of economies of scale 🡪 buying power to suppliers, wholesalers
    3.3. Franchising
    Franchisor
    Franchisee
    fresh
    merchandise

    green
    merchandise

    ethnic
    Supermarkets
    merchandise

    private-label

    improving
    shopping
    experience

    Foods
    Hypermarket

    Supercenters

    Big box

    Warehouse clubs

    Convenient stores

    Department
    Retailers stores

    Full-line discount
    stores

    Category
    Resale stores
    Specialists

    General
    Specialty stores thrift stores
    Merchandise

    consignment
    Sevices Drugstores
    shop

    Extreme-value

    Off price
    Full-line discount store
    Extreme-value store
    Off-price store
    Similar: offer low price
    Differences:
    Full-line discount store: discount for all items, sell in bulk, limited services
    Extreme-value store: = dollar store (cửa hàng đồng giá), low income customers, lower
    quality than full-line discount, buy in small quantity than full-line discount stores
    Eg: Daiso from Japan, … --> target low income customers
    Off-price store: inventories, out of season, overruns, mistaken, closeout, …. 🡪 mistaken
    products (closeouts, irregular, flash sales, outlet stores)

    Bigbox vs Warehouse clubs

    Specialty store vs Category specialist

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