MEESHO

How was Meesho started?

• Meesho is the creation of two IIT graduates, Vidit Aatrey and
Sanjeev Barnwal. It was founded in 2015 after they quit their jobs at
InMobi.
• The two main goals of their startup were to empower the housewives
of the country and support Micro, Small, and Medium Enterprises
(MSMEs).
• Meesho is an Indian social e-commerce company that caters to small
businesses and individuals.
• It allows you to start your own online store through social media
platforms such as Facebook, Instagram and Whatsapp.
 How does Meesho work?
• Meesho is regarded as the #1 reselling app as it makes reselling products very
easy.
• You can earn through Meesho by selling fashion and lifestyle products on
Whatsapp, Facebook and Instagram.
• Once you open the Meesho app, you will see a huge collection of quality products
from top suppliers in business. Select a product that you think your network will
like so much so that they will be willing to making a purchase.
• You can add your margin on top of the product + shipping charges, and share
the final price with your customer.
• Once they confirm the order, you can place the same through the app.
• In case you place a COD order, the amount will be credited in your bank within
10 working days
A transition from FashNear to Meesho

• The original startup was called ‘FashNear’, a shopping app with

highly curated inventory from nearby fashion stores.
• A buyer could order up to three items and get them delivered to
their doorstep. However, if they did not like any item, they could
return it to the delivery person and keep the rest.
• However, the founders could not keep up with the demand and the
quality required for the startup to succeed.
• FashNear gave way to another new idea of allowing small business
owners to open their digital shops.
• According to this model, any person could log
in using their Facebook credentials and open
their online shop.
• The platform handled everything in-built
from inventory to packaging and shipping,
making it the first choice among resellers.
• Meesho, a short form for Meri E-Shop was
thus created.
 Meesho’s funding history
• It has raised funding in various rounds over time.
• A 3-month summer program headlined by The Mountain View and Y
Combinator raised a sum of $120,000 in July 2016.
• During the same year, angel investors Rahul Garg and Kashyap Deorah
invested an undisclosed amount in the startup.
• Their first major funding was in 2017 when Meesho raised $3.1 million
in series A funding led by Indian capital firm SAIF Partners.
• The company’s series B funding round raised $11.5 million led by
Sequoia India in 2018. In the same year, its series C funding raised worth
$50 million.
• The startup raised $125 million in the Series D round.
 Meesho’s Success Story
• Meesho became a proud member of the Unicorn club in 2021.
• Meesho claimed rank #8 among 25 fastest-growing YCombinator incubated
startups in August 2016.
• The next year Deccan Chronicle, a leading daily newspaper, ranked Meesho
among Top 5 apps for social commerce.
• February 2018 marked a great year for its founders Vidit Aatrey and Sanjeev
Barnwal. The duo featured in Forbes under 30 list of young achievers.
• Meesho was chosen as part of the 1st batch of Google Launchpad’s ‘Solve for
India’ program for startups in 2018.
• LinkedIN, too, honoured the company as one of the Top 25 startups to work
employee growth, talent pull, jobseeker interest and level of professional
engagement with its employees
 Meesho Revenue Model
Meesho earns revenue from a variety of methods as mentioned below:
1. Commissions :- Meesho makes the majority of its revenue from
commissions on each sale. They basically charge 10%-15% commission from
sellers on every successful sale.
2. Advertisement :- As a seller, you can buy ads on Meesho and rank above
your competitors. Advertisement is a very reliable source of revenue for all
startups today and Meesho is no exception.
3. Logistics :- Meesho is well-known to provide an in-house logistics and
delivery services to its sellers. By using this service, sellers save on a lot of
hassle, while the startup makes some good revenue.
4. Penalties :- Every time an order is shipped late or is returned because of
poor quality, Meesho applies a fine on the seller.
 Meesho’s marketing strategies
• The brand targets mainly women audience. This strategy focuses
on providing women the means to financial freedom, especially
housewives, by doing something inside the four walls of their
homes.
• Their slogan, “Not just a homemaker, a Meesho entrepreneur”
holds an empowering energy attracting the right audience for their
brand success.
• Wunderman Thompson ideated the campaign #sabsekamcomission
to educate and attract suppliers and retailers claiming that Meesho
charges its commission rate as low as 1%.
• The idea blew up attracting a huge number of small business
owners and making Meesho a success even during the pandemic.
• The best and easiest way to connect with a large audience is
through Social Media.
• Meesho also used the technique of influencer marketing to gain
the trust of its audience.
• These influencers promote Meesho’s products on their social
media channels through posts and videos, in turn getting a
commission from Meesho.
• Another social media tactic used by Meesho is capitalizing on
the ‘meme wave’ as memes are more popular and an interesting
way to promote brands.
 Meesho’s business model &
distribution strategy
• As their target industry is fashion and their target audience is
women, they approached various influencers and Youtubers for
collaborations.
• While they paid a minimal collaboration cost to them, these
influencers shared Meesho’s products spread over 200 different
categories and its easy-to-use app with their respective communities
through videos and posts.
• Meesho became a big hit in the social commerce industry.
• Even its first TVC was focused on women breaking the housewife
stereotypes and creating their own identity. The ad empowered
women to realize their potential and become entrepreneurs in an easy
yet effective manner.
 Meesho’s primary partners
• Suppliers :- Meesho has collaborated with providers from everywhere in
India to offer several different items. These include wholesalers,
manufacturers, and merchants.
• Marketing partners :- It has partnered with marketing companies like DVio
Digital to cater to its marketing needs. Meesho also has an
affiliate marketing program.
• Financial partners :- The company is backed by Venture companies and
angels including YC, Facebook, Naspers, Sequoia Capital, Shunwei Capital,
and SAIF Partners.
• Shipping partners :- Delhivery, Ecom Express, and Blue Dart are some of
Meesho’s leading logistics partners that ensure quick and secured deliveries.
• Payment partners :- Paytm, Cashfree, and Razorpay are Meesho’s payment
partners that ensure a smooth and safe payment experience for all its sellers.
 Key activities of the Meesho model
• It provides a marketplace for all buyers and sellers to co-exist
together and carry out business.
• Meesho has an in-house team assigned to quality control all the
products being sold through the app.
• Meesho has a built-in catalog to allow resellers to handpick items and
share them with their communities via Whatsapp and Facebook
• Meesho also runs ad campaigns to spread more awareness about their
reselling platform to onboard more and more sellers every passing
day.
• Meesho handles the payments between sellers and customers meaning
all the customer payments first go to Meesho, who then provides their
respective payments to their sellers in 7-10 business days as per their
guidelines.
 Meesho’s future &
growth plans
• The primary objective of Meesho is to help sellers establish an easy
online presence and resellers earn money without the hassle of
investments, inventory, and shipping.
• All that is necessary is a good internet connection and time to get along
with your community, convincing them to buy your products.
• Recent reports suggest that Meesho is looking to onboard 100 million
small businesses and provide strong competition to Amazon and
Flipkart.
• They have also included a new category, Farmiso, in an attempt to
rebrand and provide FMCG products giving direct competition to
brands like BigBasket and Jiomart
 A FEW SHORTS ON MEESHO
• https://youtu.be/dKPDkm1GQN8

• https://youtu.be/fGl51EtVVjE

• https://www.youtube.com/shorts/wCRaXC8JWdE?feature=share
THANK YOU
PRESENTATION BY :-
HIMANSHI CHAUDHARY
MEHAK VARSHNEY