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    Plan 2

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    3456123
    The document discusses the requirements for the Market Analysis and Execution sections of a business plan. It provides examples of the types of information that should be included in each section, such as the current and projected size of the target market, competitors, and the resources needed to launch the business.

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    Plan 2

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    3456123
    8 views11 pages
    The document discusses the requirements for the Market Analysis and Execution sections of a business plan. It provides examples of the types of information that should be included in each section, such as the current and projected size of the target market, competitors, and the resources needed to launch the business.

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    Plan 2 - Copy

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    The document discusses the requirements for the Market Analysis and Execution sections of a business plan. It provides examples of the types of information that should be included in each section, such as the current and projected size of the target market, competitors, and the resources needed to launch the business.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    8 views11 pages

    Plan 2

    Uploaded by

    3456123
    The document discusses the requirements for the Market Analysis and Execution sections of a business plan. It provides examples of the types of information that should be included in each section, such as the current and projected size of the target market, competitors, and the resources needed to launch the business.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    LABU2060

    BUSINESS PLAN II
    By the end of this lesson, you will be able to:
    • review the progress of your innovation so
    far;
    LEARNING • understand the requirements for the Market
    OUTCOMES Analysis section of your Business Plan;
    • understand the requirements for the
    Execution section of your Business Plan.
    TODAY’S FOCUS

    EXECUTIVE SUMMARY​
    INTRODUCTION ​
    THE OPPORTUNITY AND
    INNOVATION​
    MARKET ANALYSIS​
    EXECUTION​
    MANAGEMENT
    TIMELINE​
    FINANCIAL PLAN​
    CONCLUSION​
    RECOMMENDATIONS​
    YOUR BUSINESS PLAN SO FAR
    By now your team should be able to account
    for:
    • the general social issue that needs to be
    INTRODUCTION addressed.
    • the general idea of the intended platform
    and functions, services, products of your
    idea to address this issue.
    THE OPPORTUNITY AND INNOVATION

    Your team should also have a good idea of the following.


    • specific demographics to appeal to
    • the specific needs for that market(s) for your idea
    • evidence to support this opportunity

    You should also know the specific features and business model of your
    innovation and services/ products that it provides your intended user(s).

    Your team will submit a draft of this section by 12 noon, Friday, April 14.
    MARKET ANALYSIS

    Your team should also have a fairly clear awareness of:


    • the user/customer of your idea,
    • the demographics of this group(s),
    • the current size of this group(s),
    • the projected size of this group(s) in the future,
    • the competitors (direct/indirect) to your innovation, and
    • the competitive advantage of your idea over the competition.

    Your team will submit a draft of this section by 12 noon, Friday, April
    28.
    In your teams, review the Market Analysis
    section for Empower.
    Does it include the following?
    • The current size of the market(s)
    TASK 1: SAMPLE
    MARKET • A projection of sustainability and/or growth
    ANALYSIS • Similar services/ products
    • Competitive advantage
    What could be improved?
    The Execution section of your Business Plan
    accounts for the resources/ collaborations
    needed to launch your innovation.
    • The help you might need with
    development
    • The help you might need with logistics
    EXECUTION • The help you might need with facilities
    • The help you might need with marketing
    • The internal resources that your SE has
    These ideas will be important for the
    Investment and Use of Funds section of your
    Pitch.
    TASK 2: YOUR EXECUTION

    In your teams, begin identifying the Execution of your innovation.


    ⬝ Development
    ⬝ Logistics
    ⬝ Facilities
    ⬝ Marketing
    ⬝ In-house resources
    HOMEWORK

    Continue identifying the Execution of your


    innovation.
    Begin thinking about the total amount of
    investment that you would need.
    Begin finalizing how your idea makes money.
    Submit your team’s draft of the Opportunity
    and Innovation section by 12 noon, Friday,
    April 14.

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