Location via proxy:   [ UP ]  
[Report a bug]   [Manage cookies]                
Scribd Logo
Upload

Welcome to Scribd!

  • 24 views

    MFM Presentation

    Uploaded by

    Luv
    The document surveys consumer behavior in terms of brands for a fashion and lifestyle brand called Ajio. It discusses Ajio's products, buying patterns, social influence, promotions, and the results of a survey on shopping preferences and platforms. The survey findings show the largest age group is 21-30, most users are female, and western wear is preferred. Suggestions include providing more reviews with photos and not charging shipping fees.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    MFM Presentation

    Uploaded by

    Luv
    24 views19 pages
    The document surveys consumer behavior in terms of brands for a fashion and lifestyle brand called Ajio. It discusses Ajio's products, buying patterns, social influence, promotions, and the results of a survey on shopping preferences and platforms. The survey findings show the largest age group is 21-30, most users are female, and western wear is preferred. Suggestions include providing more reviews with photos and not charging shipping fees.

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document surveys consumer behavior in terms of brands for a fashion and lifestyle brand called Ajio. It discusses Ajio's products, buying patterns, social influence, promotions, and the results of a survey on shopping preferences and platforms. The survey findings show the largest age group is 21-30, most users are female, and western wear is preferred. Suggestions include providing more reviews with photos and not charging shipping fees.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    24 views19 pages

    MFM Presentation

    Uploaded by

    Luv
    The document surveys consumer behavior in terms of brands for a fashion and lifestyle brand called Ajio. It discusses Ajio's products, buying patterns, social influence, promotions, and the results of a survey on shopping preferences and platforms. The survey findings show the largest age group is 21-30, most users are female, and western wear is preferred. Suggestions include providing more reviews with photos and not charging shipping fees.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 19

    AIM

    To survey on factors of CONSUMER BEHAVIOUR in terms of brand and identify the


    problems and suggest possible solutions
    Table Of Content

    • Introduction
    • Product
    • Buying pattern
    • Social influence
    • Fashion events and promotion
    • Survey results
    • Findings and suggestions
    INTRODUCTION
    AJIO, a fashion and lifestyle brand, is Reliance
    Retail’s digital commerce initiative and founded by
    Mukesh Ambani. Currently, the CEO of Ajio is Nair
    Vineeth.

    It provides a diverse range of fashion, beauty, and


    lifestyle products.

    Brand ambassador:- Shraddha Kapoor and Rana


    Daggubati
    PRODUCT
    • Clothing, Footwear, Accessories, Jewelry,
    personal care products, home decoration
    and more.
    • Over 2,000 International and Domestic
    brands on its product catalogue
    • In-house brand - Broadstar in jeans and
    casual wear, Anuka in women ethnic wear
    and Dress berry in women western wear
    segment.
    BUYING PATTERN
    • Pricing
    • Reviews and Ratings
    • Recommendations
    • Visual Content
    • Return Policy & Service
    SOCIAL INFLUENCE
    • Trends & Fashion Communities-
    Fashion Blogs
    • Social Sharing
    • Partnership
    • Ajio also collaborates with Dhruv Kapoor
    for new collections.
    AJIO PROMOTIONS AND ADVERTISEMENT

    • Influencer Marketing
    • Email marketing
    • AI marketing
    • Affiliate marketing
    • Advertisements: Online & Offline
    SURVEY
    • The largest age group is 21-30, which takes up 54.2% of the pie chart.
    • The red section is 60.7% of the chart, while the blue section is 39.3% of the
    chart.
    • The chart has three sections. The largest section of the pie chart is blue and
    represents 56.2% of the responses. This section is labeled “Western wear”.
    • The blue section of the chart represents the percentage of people who prefer to buy international
    brands from Myntra, which is 70.1%
    • The blue section of the chart represents the percentage of people who find Myntra
    website user friendly, which is 75.7%.
    • The most popular online shopping
    platform is Myntra .
    • Tata cliq is the second most popular
    platform.
    • Amazon and flipkart is the third most
    popular platform.
    • Ajio is the fourth most popular platform.
    • meesho & Nykaa FashIon and is the
    fifth most popular platform.
    FINDINGS
    • The largest age group is 21-30, which takes up 55.2%
    • 60.7% users are female.
    • People prefer western wear.
    • High number of international brands consumers(70.1%).
    SUGGESTION

    • Provide more reviews with product picture.


    • Religious clothing.
    • Should not take shipping charges from sellers.

    You might also like