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The Success Story

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The success story

TOKYO
1. Tokyo Disneyland was the fisrt Disney resort to be open outside the America

2. Tokyo had more than three times as many inhabitants as Paris (8.5 vs. 2.3 million).

3. Tokyo's average per capita income was 43 percent greater than Paris's ($10,300 vs. $7,200).

4. Tokyo Disneyland is only six miles from downtown Tokyo; Euro Disney is 20 miles outside Paris.
FLORIDA
CALIFORNIA

1. The key to Disneyland’s success, 1. In 1965 he purchased 43 acres (17 hectares)


of course, was that few visitors felt of barren land in central Florida
fleeced.
2. The Walt Disney World Resort opened in
2. Walt’s theme park exit polls 1971 to great success.
showed that while customers’ biggest
complaint was the high prices, 80%
said they’d be back to pay them
again.
Shanghai Disneyland
HONG KONG
1. Shanghai Disneyland which officially opened on
1. The theme park business remains tough, but June 16, 2016, is the first Disney theme park in
Disney should speed up expansion and explore mainland China.
new ways to attract visitors
2 . The Shanghai Disney Resort, once said: It’s not
2. It is good to hear that the park’s performance difficult for Disney to make shows. But the hard part
has shown gradual improvement in the past six is to resonate with Chinese tourists.
to eight months.

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