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    JOLLIBEE

    Uploaded by

    Leavic Maghanoy

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    JOLLIBEE

    Uploaded by

    Leavic Maghanoy
    7 views13 pages

    Copyright

    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    7 views13 pages

    JOLLIBEE

    Uploaded by

    Leavic Maghanoy

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 13

    JOLLIBEE

    FOODS
    CORPORATION
    A Business Plan By Group 4
    Executive Summary
    Jollibee is the largest fast food chain brand in the Jollibee has embarked on an aggressive
    Philippines, operating a network of more than
    1,500 stores in 17 countries. A dominant market
    international expansion plan, with more than
    leader in the Philippines, Jollibee enjoys the lion’s 270 international branches in the United
    share of the local market that is more than all the States, Canada, Hong Kong, Macau, Brunei,
    other multinational fast food brands in PH Vietnam, Singapore, Malaysia, Saudi Arabia,
    combined. With a strict adherence to the highest
    standards of food quality, service and cleanliness,
    United Arab Emirates, Qatar, Oman, Kuwait,
    Jollibee serves great-tasting, high-quality and Bahrain, Italy, Spain, and in the United
    affordable food products to include its superior- Kingdom.
    tasting Chickenjoy, mouth-watering Yumburger,
    and deliciously satisfying Jolly Spaghetti among
    other delicious products.
    BUSINESS SECTION

    Jollibee Group was founded in 1975 by Three years after starting, the family saw the opportunity for
    Dr. Tony Tan Caktiong. With the help of value meals. They converted the ice cream parlors into the
    his wife Grace, his family, and in-laws, Jollibee brand we know today.
    they started everything with a small
    family business selling ice cream in the Ten years later, Jollibee Foods Corporation joined the ranks of
    streets of Manila. the country's top 100 companies and ventured into foreign lands
    through its first Jollibee store in Brunei.

    From an ice cream parlor to a fast food


    empire
    BUSINESS SECTION

    The succeeding years saw JFC expanding its


    It opened its first store overseas in
    restaurant network as it began acquiring other
    Taiwan which later closed. Jollibee
    quick service restaurants such as Greenwich
    experienced rapid growth.
    in the pizza-pasta segment; Mang Inasal, a
    thriving barbeque fast food chain, cakes and
    breads store Red Ribbon; and Chinese fast
    food chain Chowking. It also acquired a
    majority stake in Burger King’s Philippine
    franchise.
    MARKET ANALYSIS

    Jollibee's target market includes


    families, individuals, young people, and
    the elderly, with a dominant market
    share of 37.5%. The company uses
    specialized marketing strategies to
    appeal to Filipino culture and lifestyles,
    focusing on attractive products and a
    strong brand image.
    MARKET ANALYSIS

    Jollibee, a fast-food chain with over


    1,500 stores worldwide, has a
    competitive advantage in the
    Philippines due to early entry, tight
    operations management, and local
    preferences. However, it faces
    international challenges like price wars
    and competition.
    MARKET
    ANALYSIS
    MANAGEMENT
    SECTION
    MANAGEMENT
    SECTION
    FINANCE
    SECTION

    zzzzzz
    FINANCE SECTION
    “If you dream big and put your dreams
    into action, you will indefinitely make
    mistakes. But don't be scared to make
    mistakes. Just be quick to recognize them
    and learn from them as fast as you can."

    -DR. Tony Tan Caktiong


    THANK YOU!

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