Business

Innovation
Plan
Here is where your
presentation begins
Table of contents

01 02 03
Business plan Company Market analysis
description

04 05 06
Products or services Mk & sales strategy Financial
projections
Executive summary
Our business plan outlines the strategy for [company name], a
[legal structure] that provides [products/services] to [target
market]. Our mission is to [mission statement/goal of the
company]

The market analysis shows that there is a high demand for our
products/services in the industry. We have identified key
competitors and believe we can differentiate ourselves through our
unique selling propositions (USPs)
 01

Business plan
Company description

History and vision Management team

Provide a brief history of your company, Describe the key members of your team, their
including when it was founded and its roles and responsibilities, and their relevant
evolution over time. Then, describe your industry experience. Highlight any unique
company's vision for the future and its long- skills or qualifications that set your team apart
term objectives from competitors to establish credibility with
potential investors or partners
Market analysis

Competitive
Industry overview Target market landscape
Provide a brief overview of your Describe your target customer Analyze the competitive
industry, including its size and segment(s) in detail, including landscape for your industry,
growth trends. Identify key demographics and identify key competitors and
players in the market and any psychographics, and explain their strengths and weaknesses.
regulatory or technological why they represent an Then, you can explain how you
changes that could impact your opportunity for your product or plan to differentiate yourself and
business or company service your business from them
Products or services
Descriptions Pricing strategy
Provide a detailed description of your Discuss your pricing strategy, including
products or services, highlighting their any discounts or promotions you offer.
features and benefits. Use images or videos Explain how you arrived at your pricing
to help illustrate your offerings model and why it is competitive

Development Customer support

Share any plans you have for developing Describe customer support services
new products or services in the future. offered, including technical support,
Explain how these offerings will address a training, and warranties/guarantees.
need in the market and differentiate from Highlight customer success stories to
others demonstrate effectiveness
Marketing & sales strategy
Target market Value proposition Mk channels
Identify your target audience, Clearly communicate the Outline the channels you will
including demographics, unique value that your product use to reach your target market,
psychographics, and or service provides to such
buyer personas customers compared as social media,
to competitors email marketing…

Competitive
Sales process analysis Metrics and goals
Describe how you plan to Analyze the strengths and Define key performance
convert leads into customers weaknesses of your competitors indicators (KPIs) that measure
through your sales process in terms of their the success of your marketing
products/services, pricing and sales efforts. Set specific
strategy… goals
$4,498,300,000
Budget for the new products/services of the company
Budget for this quarter
$1,000,000,000
Product development

$1,500,000,000
Marketing

$998,300,000
Talent acquisition

$1,000,000,000
Research

Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
Revenue information
Q1 Q2 Q3 Q4 Total
Product sales $50,000 $60,000 $75,000 $90,000 $275,000

Labor $20,000 $24,000 $30,000 $36,000 $110,000

Salaries $15,000 $18,000 $20,000 $24,000 $77,000

Marketing $7,000 $8,000 $9,000 $10,000 $34,000

Net income $24,500 $26,750 $28,000 $34,250 $113,500

Rent $5,000 $5,000 $5,000 $5,000 $20,000

Utilities $1,500 $1,750 $2,000 $2,250 $7,500

 Mockup
A mockup provides a visual representation of
your product or service, allowing investors or
stakeholders to better understand what you're
offering
and how it works
Business plan timeline

Research and planning Start-up phase Growth phase Partnership

Product expansion Scaling phase Innovation phase Exit strategy planning

Canvas infographic
Key partners Key activities Value propositions Customer Customer
relationships segments

Identify important Identify key activities that Define what sets your business Determine how you will Define specific target
partners for your create value for customers apart from competitors interact with customers customer groups
business

Key resources Channels

Identify important Determine how you will
resources needed for your reach and engage with
business customers

Cost structure Revenue streams

Identify fixed and variable costs associated with the business Define sources of revenue for your business
My business strategy
Attractive business model

Growth and
Reorientation or
expansion
High competitive strength

abandonment strategy

Low competitive strength

strategy

Maintenance and Reduction or elimination

protection strategy strategy

Unattractive business model

Target infographic
Locations Demographics Behavior
Age 25-50 years old ● They may be interested in
personal and professional
development, as they are
Gender Male and female both employees and
students
Employees ● They may be tech-savvy
Occupation and students and use technology to
Family Single and married streamline their work and
people personal life
Region Various situation

Area Urban
Income $50,000/year

Follow the link in the map to modify its data and then paste the new one here. For more info, click here
Organizational chart
CEO

CTO CFO

Director of IT Director of HR Controller Treasurer

Systems Accounting
IT manager Financial analyst Accounts payable
administrator manager
Market size infographic
$100 M $100 M
"With the innovative approach and unique
features, we aim to capture a significant portion
of the $100 million"

$20 M
$20 M
"The research indicates that the market for
[product/service] is projected to reach $20
million by next year"

$5 M $5 M
"The market for [product/service] is currently
valued at $5 million"
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