Created by POM

Created by: Atharva Raorane, Prasad Rajput,Vaibhav
Basutkar,Yogesh Parab
Session Trainer: Prof.Zahra Dehghani
Subject: Principles of Management

1 College: Terna Global Business School (Nerul)
Establishing a Shirt Manufacturing
2
Company &
Implementation of POSDCORB Method
3 Brand Name: Stitched Stories
STITCHED STORIES
INTRODUCTION
4  Starting a shirt manufacturing company involves careful planning
and execution. Here is a step-by-step guide to help you in the
planning phase:
 The global shirt manufacturing industry is a dynamic and rapidly
growing sector, driven by increasing demand for fashion and
apparel.
 Thane district, in Maharashtra, India, offers a strategic location for
shirt manufacturing due to its proximity to raw material
sources, skilled labor, and transportation infrastructure.
5
POSDCORB
 Planning:
 Market Research
 Production Plan
 Organizing:
 Departmentalization
 Hierarchy
6
 Staffing:
 Recruitment
 Training and Development
 Directing:
 Leadership
 Communication
 Decision-Making
 Coordinating
7  Project Management
 Conflict Resolution
 Reporting
 Regular Reporting
 Data-Driven Decision-Making
Sell
Production
Promotion
 Budgeting
8  Rent for a shirt manufacturing plant in Thane
district(Bhiwandi) can vary depending on location, size, and
amenities.
 An average rent for a 5,000 square foot facility could range
from ₹50,000 to ₹75,000 per month.
 The number of workers required depends on the production
capacity and automation level of the plant.
For 5000 pieces of Shirt
Machinery cost 1.5-2 lac
Advertising cost(locally, social, web development) 1 lac
Other expenses(labor, electricity, transport ,rent) 2.5 lac
Total 5-5.5 lac
 Business Development Strategies
9  Product Differentiation: Develop unique and innovative shirt designs that cater to
specific customer segments and stand out from competitors.
 Brand Building: Establish a strong brand identity through effective marketing campaigns,
emphasizing quality, craftsmanship, and brand values.
 Market Expansion: Expand into new markets, both geographically and demographically,
to reach a wider customer base and increase sales.
 E-commerce Integration: Establish an e-commerce platform to reach a global audience
and facilitate online sales.
10 SWOT ANALYSIS
 Strengths
 Established processes with a proven track record of quality and
efficiency
 High demand for shirts, driven by fashion trends and consumer
preferences
 Diverse range of styles and designs to cater to different tastes and
preferences
11
 Weaknesses
 Exposure to changing fashion trends, requiring constant
innovation and adaptation
 Intense competition from both established brands and new
entrants, putting pressure on margins
12
 Opportunities
 Growing demand for custom-made shirts, offering
personalization and exclusivity
 Expanding into e-commerce to reach a wider customer base
and increase sales
 Utilizing new technologies in garment manufacturing to
enhance efficiency and productivity.
13
 Threats
 Economic downturns that can reduce consumer spending
and demand for non-essential items
 Rising costs of raw materials, labor, and
transportation, impacting profit margins
 Changing consumer preferences towards new fashion
trends, rendering existing designs obsolete
FUTURE EXPANSION PLANS
14
 Vertical Integration: Expand operations to include fabric production or garment
manufacturing to control costs and ensure quality.
 Diversification: Expand product offerings to include other apparel items, such as pants,
jackets, and accessories.
 International Expansion: Establish a global presence by setting up manufacturing
facilities or distribution channels in international markets.
 Licensing and Franchising: Expand brand reach through licensing agreements or
franchising opportunities.
 Sustainability Initiatives: Implement sustainable practices throughout the supply
chain to reduce environmental impact and enhance brand reputation.
15 COTTON SHIRT LINEN SHIRT SILK SHIRT
16 TARGET MARKET
Wadala national market (Wadala)
Kirtikar market( Dadar )
Ulhas nagar market
Gandhi market (matunga)
Manish market (Dadar)
Mangaldas market (Fort)
Mission & Vision
17
 Mission
 Our mission is to be the premier provider of high-quality, affordable
shirts that cater to the diverse tastes and needs of our domestic
customers. We are dedicated to crafting comfortable, stylish shirts
while prioritizing local production, supporting the community, and
fostering a sense of pride in wearing our garments.
 Vision
 Our vision is to be the foremost domestic shirt manufacturing brand
recognized for our commitment to quality, affordability, and
responsiveness to local trends. We aim to be a staple in households,
offering a wide range of shirts that reflect our customers' preferences,
embodying comfort, and contemporary design while contributing to
the growth of our local economy.
18
19
Thank You
Thank You!
THANK YOU!
Thank you for your attention!

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Created by: Atharva Raorane, Prasad Rajput,Vaibhav

Session Trainer: Prof.Zahra Dehghani

Subject: Principles of Management

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