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Non-Probability Sampling

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Bio Mensah
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0% found this document useful (0 votes)
10 views

Non-Probability Sampling

Uploaded by

Bio Mensah
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 12

Non-

Probability
Sampling
By Nana Kwaku Amoako Oduro Mensah
Table of contents

01 02
Introduction Non-Probability Sampling
Brief intro on the 2 major What exactly non-
types of sampling probability is about

03 04
Forms of Non-Probability Conclusion
Sampling
Why the method of non-
Various ways to carry out probability sampling is applied
non-probability sampling
01
Introducti
on
Brief Intro on Sampling
A bit on sampling…

When you Sampling


conduct research about a
There are two primary types of
The 2 main
sampling:
group of people, it’s rarely possible
to collect data from every person in types
 Probability sampling involves
random selection, allowing you to
that group. Instead, you select make strong statistical inferences
a sample. The sample is the group about the whole group.
of individuals who will actually  Non-probability sampling
participate in the research. involves non-random selection
To draw valid conclusions from your based on convenience or other
results, you have to carefully decide criteria, allowing you to easily
how you will select a sample that is collect data.
representative of the group as a
whole. This is called a sampling
method.
02
Non-Probability
Sampling
Explanation into Non-
Probability sampling
What to A little more

know!!! info!
Non-probability sampling  This is often a risky
is a method of selecting assumption to make in the
units from a population case of non-probability
using a subjective (i.e. sampling due to the difficulty
non-random) method. of assessing whether the
 Since non-probability assumption holds.
sampling does not require  In addition, since elements
a complete survey frame, are chosen arbitrarily, there is
it is a fast, easy and no way to estimate the
inexpensive way of probability of any one element
obtaining data. being included in the sample.
 However, in order to draw  Also, no assurance is given
conclusions about the that each item has a chance
population from the of being included, making it
sample, it must assume impossible either to estimate
that the sample is sampling variability or to
representative of the identify possible bias.
03
Forms of Non-
Probability
Sampling
A little light thrown on
sampling forms
A few Forms of Non-Probability
Sampling
Quota Sampling Convenience Sampling
A means for satisfying sample size
Units are selected in an arbitrary
objectives for the subpopulations
.

manner with little or no planning


involved.

Volunteer Sampling Judgement Sampling


The respondents are only With this method, sampling is done based on previous
ideas of population composition and behaviour.

volunteers in this method.


A Pictorial
representati
on of the
various
forms of non-
probability
sampling
04
Conclusio
n
Why Non-Probability
Sampling is so Important
Reasons why Non-Probability
Sampling is Increasingly Explored

01 02 03 04 05
The decline in The high cost The increased The desire for The surge of
response rates of data burden on access to real- non-probability
in probability collection respondents time statistics data sources
surveys such as web
surveys and
social media
Thanks
!!!CREDITS: This presentation template was
created by Slidesgo, including icon by
Flaticon, and infographics & images from
Freepik
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