A business proposal on

“URBAN WASTE TO WEALTH”

TEAM INVICTUS

Vinod Gupta School of Management (VGSoM), IIT Kharagpur

Team Member’s details:

 Debasmita Mohapatra
 Muskan Bhardwaj
 Prashant Singh
 BUSINESS MODEL CANVAS
KEY PARTNERS KEY ACTIVITIES VALUE PROPOSITION CUSTOMER RELATIONSHIP CUSTOMER SEGMENTS
 Understanding the pain points
 Municipalities  Waste Collection and Sorting  Creation of Recycled Product  Municipalities and City
 Recycling and Upcycling  Contribution to Circular of urban dwellers
 Local government  Regular Engagement with Government
  Development of Waste Economy  Urban Dwellers and
Technology Providers
 Management Technology  Data Driven Decision Making  Municipalities Office staff
Households  Market Research  Public-Private Partnership Spreading awareness about
 waste and sustainability  Businesses Seeking
Office Personnel  New Product Innovation  AI-driven Recyclable Waste
 Contractors  Value-added services Sustainable Waste
 Collaboration with Industries Separation  Regular reporting and Management Solutions
 Financial Institution  Circular Economy  Plastic Waste to Performance  Environmentally-
 Material Transparency
Manufacturing Companies Development  Conscious Consumers
  Circular Textile Economy Community Engagement event
Research Institutions  Real-State Owners for
 NGOs KEY RESOURCES  Construction & Demolition CHANNELS C&D waste
 Recycling centres and  Waste Collection Infrastructure Waste Recycling  Government Portals  Government bodies
 Sorting Facilities  Food Waste to Energy  Waste Management
facilities
 Skilled labors conversion Exhibitions
 Waste Collection Service  Use of AI in Urban Waste
 Technologies (AI, IoTs etc)  Partnerships with retailers
Providers (Partnerships)  Software Developer Management in urban cities
 Investors for selling recycled products
 Waste to Energy Plants  Online Platforms like Apps
 Logistics and Transportations  Strategic Alliances with
 Funding and Investment Waste Haulers
 Continuous learning and
 Development Program
COST STRUCTURE REVENUE STREAMS
 Operational Costs for Waste Collection and Processing  Sales of Recycled Materials to Manufacturers
 Employee wages  Revenue from Recycled Product Sales
 Technology and Infrastructure cost  Subscription-Based Waste Management Services
 Marketing and Outreach Expenses  Technology Licensing or Sales
 Research and development cost  Carbon Credits or Environmental Offsets
 Transportation and Logistic cost  Waste Audits and Consulting Services
 Utilities and Energy Costs
 Training and Compliance Programs cost
 Insurance and Risk Management cost
 White Space and Need Gap
White Space and Need Gap Pain Points Business Potential Challenges &
Value proposition
Risk Mitigation Plan
Current Waste Management Market Global Waste Composition No structured integration of Informal Sector No Framework for Circular Economy
 Collection is  Polymer plastics  Hardly any government  Extended producer
2% 2% mixed with food policy or vision to responsibility (EPR)
informal, with no
streamlined waste become non- incentivise, subsidise framework suffers
channelling of the recyclable and promote the from little to no
USD 12%
waste  Educational business of trash support from urban
542.7 Bn  Lack of User-Friendly Deficiency in Waste  No effort to scale up the local bodies
Waste Segregation Management startup Model
44% Tools Need Lack of Integration of Technology in Waste
17% No Monetisation of SUP waste and start-ups
2026 Gap Management
 Economic incentives   Many regions in India  Lack of comprehensive
If scientifically
USD do not exist to prevent segregated, Single- lack sufficient digital engagement
423.4 Bn leakage of low-value Use plastic can be technology strategies in public
Food 14%
and Green Glass single
Metaluse plastic reused as raw infrastructure for waste engagement and
4%  Lack of government management awareness
2021 Other 5% Paper and cardboard Plastic material to replace
support to the startup virgin polymer  Limited Monitoring  Ineffective waste-
Global Waste Management Market Rubber and Leather Wood companies and tracking system segregation tools
 The Multi-Bin system for households
Indian Waste Market  Introduction of smart-Bins for sorting waste Efficient Household Waste Segregation
 Introduction of incentive programs for Systems Business

5 %  Plastic waste Management is forecasted households

2.2
Technology-Integrated
to grow to $41.39 Bn by 2026 @ CAGR Waste recycling
Waste Solutions
of 4.09% business
USD  Scrap metal market is forecasted to grow  Utilization of IoTs, and smart bins with sensors, to
 Huge market potential with increasing
35.87 Bn at a CAGR of 7.2% and will reach monitor waste levels, optimize collection routes etc.
USD $83.77 Mn by 2028 
waste generation and populations
Plastic, E-waste, paper, organic waste, White  Data analytics, mobile apps, blockchain, AI-powered
32.09 Bn  Urban areas Generate 55.5 MMT of
solid waste each year with a population
and metal, all can be recycled by
creating a Circular economic business
Space sorting, drones etc. can be used for waste management
 Online platform, B2B market place for waste exchange
model
of 377 Mn Recycling construction waste
 The waste generated by cities is Waste-to-energy facility
2023 2028 projected to grow by 5 per cent annually 
business
The country's booming construction sector and the
until 2050 to reach 436 MMT per year need for sustainable waste management practices • Energy Demand and Shortages
Indian Waste Management Market by 2050  Large volume of construction waste including • Government Initiatives and Policies
metal, brick, wood etc. • Environment and Sustainability Focus
 The demand for eco-friendly and sustainable
Source: Link, World Bank Document, Office of Principle scientific adviser GOI construction materials
• Circular Economy Emphasis
 Pain Points
White Space and Need Gap Pain Points Business Potential Challenges &
Value proposition
Risk Mitigation Plan
Primary Research
Waste Segregation Awareness Challenges Challenges with waste collection services
 Sample- 100+ 11 11
12
 Cities- Tier1, Tier2 and Tier3 2.40% 1.20%
10 9 9
8 8
8 7
Waste Segregation Challenge 6 5 5 5
4
4 3
Lack of Proper Bins/Containers 56.50%
2
0 Tier 1
42.40% ts ss l e s
e Tier 2
54.10% oi
n ce du lt i
Confusion on Segregation Types 31.80% P Pr
o he ic
u
Tier 3
tio
n n Sc if f
le
c c tio io
n
o
D
ol le ct N
ol l le
fC tC Co
ro ie
n
ar
Time Constraints 38.80% be f ic
l
um ef gu
In re
e
N Ir
at
Very Familiar Somewhat Familiar qu
a de
No Challenges 5.90% Not Very Familiar Not Familiar at All In

Factors Preventing Waste Management Initiatives Waste Disposal Challenge in Urban cities Secondary Research
1% 5% 1%
Lack of Time 65.90% Unsustainable packing by various e-commerce companies
and various FMCG companies
Lack of Information 32.90% 13%
Lack of Data Collection Mechanism
Lack of Motivation 42.40%
49%
Lack of Interest 18.80% Rising Rural-Urban Conflicts

Lack of Infrastructure 1.20% 31%

Population growth and Behavioural changes
Municipal Bins Private collection services Self-Disposal
Lack of Proper govt work 1.20%
Municipal Vehicle Dustbin Points other
Limited space for landfills and lack of regulatory policies
Response Form :- Link, || Source :- Link, Invest India
 Value Propositions
White Space and Need Gap Pain Points Value proposition Business Potential Challenges &
Risk Mitigation Plan

Waste Collection and Segregation Mechanism Ideas Generations for Waste to Wealth
Bio-Medical Municipal
Major Waste Solid waste AI-driven recyclable waste Separation
Types of
Primary Collection
Waste  Accept Material using AI,
Plastic
Generate
waste sensors, cameras
d in C&D Street Municipal Door-to-door
Office Waste
Municipal
Urban Sweeping bins garbage Vehicle  Real-Time tracking with
Waste
Cities mobile app bar code scanner
E-  Materials like plastic,
waste Primary Transfer Secondary aluminium, steel, glass, food
Metal, Transportation Station Transportation
Cloth and scraps etc will be recycled and
Organic the machine will not accept
Final Disposal items which are not recyclable
waste Segregation of Waste
Site
 It prevents materials from ever
reaching landfills or our
Urban Waste Statistics oceans

1.45 lakh Municipal solid waste (MSW) generated in Biodegradable Waste Transform plastic waste into Performance Material
tons/day Urban India Eg: Fruits, vegetables,  Sourcing:- Primary Collection, and AI-driven waste
meat/fish, flowers, park
Of urban areas have a door-to-door collection Non-Biodegradable separation machine
67% garden trimmings etc Waste
of MSW  By utilizing ATOD (Accelerated Thermal
Oxidative Decomposition) technology to
Of generated waste is being processed/treated disintegrate plastic waste, bringing it down to its
23%
(33, 215 tons/day) molecular foundation, purifying it, and
Recyclable Non-
Hazardous
Recyclable transforming it into high-quality building blocks
Of generated waste is land-filled (1.22 lakh Eg: Sanitary
72% Eg: Paper, plastics, Eg: Bottle caps,  These building blocks are then combined with
tons/day) metal, cans, glass, thermocol, wood, Napkins,
Medical waste, other ingredients to create Lifecycled TPU
bottles, jars etc textiles, NLP, leather,
0.025 Of Plastic waste is generated per day and this is rubber, C &D etc batteries, (Thermoplastic Polyurethane)
MT expected to rise to 34 MT per year by 2031 chemicals etc  TPU utilizes an unconventional carbon feedstock
derived from plastic waste and can be used in shoe
Source : Link Source :Link industries, sports equipment, healthcare etc
 Value Propositions
White Space and Need Gap Pain Points Value proposition Challenges &
Business Potential
Risk Mitigation Plan
Circular Textile economy by Recycling of Construction and demolition Conversion of Food waste to Energy by utilizing an
old/waste clothes collections waste using technology Anaerobic digestion process
 Sourcing:- Donation Centers, Facts:
 150 MT C&D waste generated in India Annually
Collection Bins, buy-Back (35%-40% of global waste) Heat
Scheme  Only 1% is recycled Electricity
Construction and Demolition Waste Biogas
Biomethane
Mobile App for (Fuel, Gas Grid)
selling or Food waste, Anaerobic
exchanging old Waste-water Digester
clothes Digestate Fertilizer,
Livestock bedding,
Facts:
Wood Cardboard  68,700 tons T of food waste are generated every day in Urban
Soil Amendments

cities in India
Fig: An Online Platform for Listing all the C & D waste
Artificial Intelligence in waste management in urban cities
Utilization of C & D waste for new Product Innovation
Old Cloth Collection & Sorting and Recycling Artificial Intelligence
Reuse/ resold in thrift stores Manufacturing of Bricks using a portion of Smart Waste
Eg: platforms dedicated to selling pre- Plastic waste and C & D waste by utilizing Management System
owned clothing and sell wearable items response surface methodology (RSM)
Upcycling Concrete Recycling:- Crushed concrete can be
Eg: Turning old denim jeans into bags, reused as aggregate for new concrete production
repurposing fabric scraps into quilts Wood Recycling:- Wood waste can be chipped or Chemical Analysis Urban Application
Fiber Recycling ground into mulch, used for landscaping, or Waste sorting Smart Bin
Eg: Breaking down textiles to their base processed into wood chips for various applications Waste to Energy Conversion Robot System
fibers to create new yarns or fabrics Metal Recycling:- Metals, such as steel and
Aluminium, can be separated and sent to metal Optimizing Pyrolyzation Sensor-based waste Prediction model for
Sustainable Manufacturing
recycling facilities for processing. monitoring waste Generation
Eg: Incorporating recycled fibers or
Asphalt and Gypsum Recycling:- It will be used Identify Biological and fossil
fabrics into new garment production COST Efficiency
for new Asphalt mix and new drywall carbon in solid waste
 Business Potential &
Risk Mitigation Plan
Challenges &
White Space and Need Gap Pain Points Value proposition Business Potential
Risk Mitigation Plan

Market Concentration USD Is India’ Textile recycling market size in 2022, expected Key Challenges and Risk
$308.7
to reach US $375 Mn by 2028 @ CAGR 3.4% Regulatory Initial Capital Technological
Mn

India Waste Fragmented –

USD Is India’s Biogas market size in the year 2021 and Compliance Investment Integration
Consolidated 1.4
Management (Highly expected to reach 2.25 Bn by 2029 @ CAGR 6.3%
Market Bn
(dominated by Market Competitive Public Perception (Resistant to Infrastructure
1-5 Major (Expected to market without $34.4 Construction and Demotion waste market in the change) and Logistics
Players) grow at a CAGR dominated Bn world by 2026 @ CAGR 8.5%
of 2.25%) players) USD Is the worldwide smart trash market in 2022, and expected Market fluctuation, Financial Stability, Political and
Global Recycled Plastics Market 342 to reach USD 1220 Mn by 2032 @ CAGR 13.57% Economic factors
Mn

8.1
% Under Swachh Bharat Mission-Urban, the Swachhata
Startup Challenge was launched in 2022 to nurture the
Risk Mitigation Plan
GR
CA
2028 
evolving startup ecosystem from the Indian waste sector
The Swachhata Startup Conclave, a part of Swachh
Risk:- Changes in waste management regulations Risk:- Negative environmental effects
from waste management activities
2023 $120 Bn Amrit Mahotsav, supports sanitation and waste
 Establish a dedicated compliance team to
monitor and adapt to regulatory changes.
 Implement environmental monitoring
programs.
$69.4 Bn management startups with funding and resources,  Foster strong relationships with regulatory  Invest in sustainable waste management
fostering innovation in the field authorities. practices and technologies

India Recycled Plastics Market Municipal solid waste management sector in India is
Risk:- Public resistance to waste management Risk:- Technical issues with waste
projected to see capital and O&M requirements of close to facilities management technologies
USD 65 Billion by 2030  Implement comprehensive community  Invest in reliable and proven
engagement programs. technologies.
SDGs aligning with the global mission of waste to wealth  Address concerns through transparency and  Have contingency plans for
USD education technology failures
%
5.6 5,277 Mn Risk:- Fluctuations in waste management fees, Risk:- Security breaches if utilizing digital

GR
recycling commodity prices technologies for waste management
 Diversify revenue streams through multiple
CA waste management services
 Implement robust cybersecurity measures
 Train employees on data security
 Conduct thorough financial planning and
USD
2028 budgeting
protocols

3,784 Mn Risk:- Equipment failures, strikes, or supply Risk:- Disruptions in the supply chain for
chain interruptions waste management equipment
 Establish alternative suppliers and logistics  Maintain clear communication channels
partners, PM of equipment, contingency plan with suppliers, monitor global trends
2022
 References and Annexures

Reference Annexures
 https://wastewise.be/2023/01/construction-demolition-waste-in-india-challenges-way-forward-with-bra
jesh-kr-dubey/
 https://kingcounty.gov/en/legacy/depts/dnrp/solid-waste/programs/green-building/construction-demolit
Primary
ion
 https://philarchive.org/archive/NGOOMC Research Microsoft Excel
 https://www.eesi.org/papers/view/fact-sheet-biogasconverting-waste-to-energy Response data
Worksheet
 https://link.springer.com/article/10.1007/s10311-023-01604-3
 https://www.hindawi.com/journals/wcmc/2020/6138637/
 https://www.hindawi.com/journals/cin/2021/5942574/
 https://www.sciencedirect.com/science/article/abs/pii/S0141391004004124
 https://www.novoloop.com/
 https://www.lassoloop.com/product
 https://www.startus-insights.com/innovators-guide/discover-5-top-construction-waste-management-sol
utions/
 https://www.recyclingstartups.org/country/India/
 https://www.marketsandmarkets.com/Market-Reports/construction-demolition-waste-market-22512755
3.html
 https://energy.economictimes.indiatimes.com/news/oil-and-gas/why-the-biogas-sector-presents-a-comp
elling-case-for-
 https://www.grandviewresearch.com/industry-analysis/smart-trash-bin-market-report
 https://www.factmr.com/report/813/smart-trash-bins-market
 https://pib.gov.in/PressReleaseIframePage.aspx?PRID=1982743#:~:text=Under%20Swachh%20Bharat
%20Mission%2DUrban,from%20the%20Indian%20waste%20sector
.
 https://recykal.com/blog/swachhata-startup-conclaves-initiative-to-support-sanitation-and-waste-manag
ement-industry/
 https://www.investindia.gov.in/waste-to-wealth
 https://www.linkedin.com/pulse/using-ai-solve-indias-waste-management-challenges-sandip-singh/
THANKYOU