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    Entrp Project 2

    Uploaded by

    Asad Azhar

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd

    Entrp Project 2

    Uploaded by

    Asad Azhar
    8 views17 pages

    Copyright

    © © All Rights Reserved

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    PPTX, PDF, TXT or read online from Scribd

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    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    8 views17 pages

    Entrp Project 2

    Uploaded by

    Asad Azhar

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Download as pptx, pdf, or txt
    of 17

    DESIGN AND

    DEVELOPMENT OF
    MOTOR
    CONTROLLER FOR
    ELECTRIC VEHICLE

    Group members:
    Asvira Tu Zahab
    M Asad Azhar
    BACKGROUND AND MOTIVATION

    Global Shift
    Environmental
    Towards
    Concerns
    Sustainability

    Government Policies
    and Incentives:
    SCOPE AND OBJECTIVE

    Achieve High Efficiency and Customization and Versatility Alignment with Sustainable
    Performance Development Goals (SDGs)
    MARKET GAPS

    o Limited Customization Options


    o High Costs and Accessibility Issues
    o Suboptimal Performance
    o Lack of Advanced Features
    o Lack of R&D
    o Manufacturing Constraints
    CUSTOMER
    SEGMENTATION

    o General Public (Middle


    Class/Upper Middle Class)
    which are consumers of
    automobiles.
    o Automotive Industries and
    OEMs based on National
    Electric Vehicle Policy
    VALUE
    PROPOSITIONS

    o Innovation and Customization


    o Accessibility for All/EV Revolution
    o Optimized Energy Usage
    o Competitive Pricing
    o Reliability and Compliance
    SWOT ANALYSIS

    Strengths: Weaknesses:
     Environmental Friendly  Limited Range

     Cost Savings  Charging Infrastructure


     Local Manufacturing  Consumer Awareness
     Multidimensional Approach
    SWOT ANALYSIS

    Opportunities Threats:
     Rising Demand for EVs  Competition from Established

     World Outlook Brands


     Incentives for Green Technologies
     Technological Advancements
     Customization Options
     Regulatory Changes
     Perception Challenges
     Economic Factors
    Cost Analysis

    Cost Breakdown for Manufacturing Motor Controllers for EV Vehicles:

     PCB:50,000 PKR/batch (100 units)  Utilities: 0.1M PKR/month


     Components: 150,000 PKR/batch  Marketing & Transportation: 0.3M
     PKR/month
    Fabrication: 30,000 PKR/batch
     Labor & Salaries: 1.75M PKR/month (25
     MOSFETs: 200,000 PKR/batch
    workers @ 35,000 PKR/month)
     Total per Unit: ~20,000 PKR
    PROMOTION AND DISTRIBUTION

    MARKETING OEMS DIRECT RETAIL CONVERSION WHOLESALES


    EXPERTS AND SPARE PART
    DEALERS
    CUSTOMER RELATIONSHIPS

    COMPLAINT CELL RELATIONSHIP REGULAR VALUE ADDED INDUSTRY R&D


    AND HELPLINE MANAGEMENT COMMUNICATION SERVICES AND FEEDBACK
    SYSTEM
    REVENUE STREAMS

    Contracts with Direct


    Conversion Retails and
    Shops Sales

    Contracts with Workshops and


    EV Technical
    Manufacturers Training

    Wholesalers
    OEM
    and Third Party
    Contracts
    Retail
    Sustainability and scalability

    SUSTAINABILITY SCALABILTY
    1. Environmental Pollutions 1. Increase Capacity
    Reduction 2. Increase Variety of Products
    2. Wasted Energy 3. Focus on R&D
    3. Locally Available for All 4. Export
    5. Investor Attraction
    PARTNERSHIPS AND RELATIONSHIPS

     PARTNERSHIPS
     OEM EV Manufacturers in the Industry
     Automobile Industry
     EV Conversion Stores
     Researchers and R&D Wings
     Government
    RISK ANALYSIS

    • Supply Chain Disruptions


    • Technology and Innovation Risks
    • Economic Instability
    • Environmental Factors
    • Talent Acquisition and Skills Gap
    • Adoption
    • Financial Situation
    • Competition
    Constant Improvement
    Robust Financial Management
    RISK Competitor Analysis

    MITIGATION Constant Lookout for Opportunities


    THANK
    YOU

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