ICTSocial Media Platforms for Change (1)

ICT/Social
Platforms for
Media:
Change
Empowerment Technologies
Objectives
Content Standard
ICT is a tool, medium, and force in bringing about action and mobilizing
change in a population, society, or culture.
Performance Standard
To independently articulate how ICT tools and platforms have changed how
people communicate, and how the use of ICTs has brought about social
change.
Learning Competencies
To share anecdotes of how he/she has used ICTs to be part of a social
movement, change, or cause to illustrate aspects of digital citizenship;
Agenda
Overview Introducti Integratin Digital

of ICT’s on to g ICT in Citizenshi
Role Social Social p
in Social Media Media for
Change Platforms Advocacy
What is
Advocacy?
It refers to the way of supporting and
enabling people to:
• express their views and concerns,

• access information and services,
• defend and promote their
rights/responsibilities.
Digital Divide
Describes the unequal distribution of
information and communication
technology across nations,
commonly described as the “gap
between information haves and
have-nots”.
Role of ICT in Recent
History
EDSA People Power Revolution
(1986)
A major protest took place along EDSA from February 22 to 25,
1986 involving two million Filipinos from different regions and sectors.
During a radio broadcast of Radyo Veritas, Cardinal Sin encouraged

the Filipinos to help end the regime of then-President Ferdinand Marcos.
These include civilians, political parties, the military, and religious

groups. The radio broadcast helped to change the course of
history. Without it, Filipinos would not have been moved into action.
EDSA People Power Revolution
(1986)
EDSA Dos (2001)
This was also known as the 2001 EDSA Revolution which happened
from January 17 to 21, 2001.
It was fueled after 11 prosecutors of then-President Joseph Estrada walked

out in the impeachment trial. As a result, the crowd in EDSA grew over
the course of a few days through text brigades.
Like the first People Power Revolution, Edsa Dos would not have been
successful without the text brigades.
EDSA Dos (2001)
Million People March
(2013)
This was a series of protests that mainly took place in Luneta Park from
August 22 to 26, 2013.
Several demonstrations happened in key cities in the Philippines and some locations
overseas. It condemned the misuse of the Priority Development Assistance
Fund (PDAF).
Though dubbed as the Million People March, the number of total attendees was only
around 400,000. Despite that, it was still considered a success as it demonstrated
how powerful social media campaigns are. The organizers and promoters of
the Million People March used Facebook and Change.org as their media.
Million People March
(2013)
Yolanda People Finder
(2013)
Recent storms in Philippine history gave birth to the People Finder
database powered by Google.
During typhoon Yolanda (Nov 3, 2013 – Nov 11, 2013), the people finder
was a vital tool for people across the globe to track the situation
of their relatives.
This proved to be successful and is now adopted by more

organizations to help people track relatives during calamities.
ICT as a Platform for Advocacy
Social Media
Introduction
Change.org is dubbed as the “world’s platform for change” where anyone from
the online community can create a petition and ask others to sign it.
In the past times, petitions were only done through signing a paper, usually done
by a group asking for signatures via traveling door-to-door.
Change.org gives access to more people by allowing the online community

to affix their digital signatures on a petition.
Introduction
Its mission is to help people from around the world create the
change they want to see.
For years, Change.org hosted several petitions that helped solve the
following problems: economic problems, criminal injustices,
abuse of human rights, lack of education, environmental
concerns, animal abuse, human health concerns, and world
hunger.
Major Social Media
Platforms
Facebook (Meta)
X (formerly
Twitter)
Instagram
(Meta)
Youtube
Tiktok
LinkedIn
Case Studies and
Examples
Integrating ICT in
Social Media for
Advocacy
CONSISTENCY IN INTERACTIVE ETHICS & RESPONSIBILITY

MESSAGING CONTENT THRU DIGITAL CITIZENSHIP
Digital
Citizenship
It refers to using information
technology (IT) to engage in society,
politics, and government.
K. Mossberger, et al. (n.d.) define

digital citizens as "those who use the
Internet regularly and effectively".
Digital Citizenship
Principles
Engage Know Your Choose
Online Consciousl
Positively World y
Engage
Positively
1. Respect the rights of others to participate and have an opinion.
2. Ask before tagging other people or posting photos.
3. Report offensive or illegal content.
4. Stand up and speak out about cyberbullying — protect your friends.
5. Don't respond to hurtful or nasty comments — block and report
cyberbullying.
6. Speak to your parents or trusted adult about upsetting online experiences.
7. Report threats of violence to the police (collect the evidence to show
them).
Know Your Online
World
1. Learn how new skills will help you explore the online world.
2. Recognize online risks and how to manage them.
3. Look out for suspicious emails and scams.
4. Use secure websites for financial and retail services.
5. Keep passwords secret, strong, and unique.
6. Know how to report bullying behavior on social media sites.
Choose Consciously
1. Choose privacy and security settings carefully and check them

regularly.
2. Choose friends wisely online; not everybody online is who they
claim to be, regularly review your connections and remove people.
3. If you have made a mistake, apologize, and remove offensive
material immediately.
4. Ask for permission before uploading pictures of your friends.
It refers to the equitable distribution
of technology and not only
understanding who has access to
technology, but the limitations and
consequences to those who have
limited access to technology.
It refers to the buying and selling of
goods. This principle focuses on
making safe and informed
decisions when purchasing or
downloading materials online.
It refers to understanding the
different modes and mediums of
digital technology and when to
appropriately use them. For example,
understanding when sending an email is
appropriate versus sending a text
message.
It refers to the appropriate code of
conduct and procedures when
using mobile devices. It extends
beyond recognizing bad behavior in that
it actively encourages appropriate and
responsible behavior online.
It refers to the process of
understanding technology, how to
use it in its many forms, and how to
adapt when new technologies are
introduced. It also extends to internet
usage and how to effectively search and
evaluate information online.
It refers to maintaining sound
technological practices to promote
physical and psychological
wellness. Practicing eye safety and
ergonomics, and balancing screen time
and technology usage are all related to
this important principle.
It refers to understanding and
complying with online rules and
policies, and how to use technology
ethically. Digital law is broad and covers
topics from spam to cyberbullying.
It refers to the freedoms that extend
to everyone online. Examples of this
include right to privacy and free speech.
It refers to the electronic precautions
to bolster online safety. Secure
passwords, not sharing passwords,
backing up data, and antivirus
protection are all examples of this
principle.

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ICT/Social

Overview Introducti Integratin Digital

• express their views and concerns,

During a radio broadcast of Radyo Veritas, Cardinal Sin encouraged

These include civilians, political parties, the military, and religious

It was fueled after 11 prosecutors of then-President Joseph Estrada walked

This proved to be successful and is now adopted by more

Change.org gives access to more people by allowing the online community

CONSISTENCY IN INTERACTIVE ETHICS & RESPONSIBILITY

K. Mossberger, et al. (n.d.) define

1. Choose privacy and security settings carefully and check them

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